HIV poster design competition launched to research messaging mechanics

The competition, says Calibre Clinical Consultants Managing Director Charles Parsons, aims not only to potentially discover, develop and promote design talent in South Africa, but he also views it as a key exercise in investigating and conceiving more effective messaging techniques to communicate information on the prevention of, and management of the HIV Aids pandemic.

"The fundamental message of every entry has to be 'know your status'," says Parsons. "It is vital that South Africans are moved to understand the importance of being aware of their HIV status. Entries also have to steer clear of negativity in terms of discrimination or fear-instilling messaging, displaying sensitivity to cultural, gender and age. We need to inspire citizens to protect themselves, and to be aware of the increased prevalence of the pandemic in society."

Category winners each receive a R2000 cash prize while an overall winner will be awarded a R10 000 prize. The categories include communication to: