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Design News South Africa

New stamps encourage vegetable consumption, with recipe book

Will Lourens, a student from the Open Window School of Visual Communication, has illustrated a new set of stamps for the South African Post Office, featuring spinach, beetroot, tomatoes, carrots, cabbage and butternuts, six kinds of nutritious, easy-to-grow vegetables.

Lourens says he used colour pencils for his illustrations, a medium he chose because it is natural and down-to-earth. The background consists of water-splattered instructions for growing vegetables and the stamps were done in the style of botanical illustrations. "The drops are meant to remind you the vegetables need watering," he says.

On 12 August 2011, the SA Post Office will issue a free recipe booklet containing recipes that feature each of the vegetables as the main ingredient to customers who buy six or more stamps.

The philatelic division of the Post Office is confident that the recipes are fool proof. "We had great fun testing the recipes," said Johan van Wyk of the SA Post Office. "We included favourite family recipes from our staff members and we love the thought of sharing them with all of South Africa."

The stamps, for A4 post, cost R5.00 each or R30.00 for a set of six, which will include the recipe booklet.

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