The practice has offices in New York and Dallas, but its main creative hub is going to be in Cape Town, as the company believes that the African continent promises to be a tremendous growth area and source of inspiration for brands, institutions, products and services.
According to the new startup, any brand, large or small, with a Big-Hairy-Ambitious-Goal (BHAG) is a vital asset in a world of clutter and commodity. Consumers are flooded with choice, and it has become increasingly difficult for brands to be relevant and effective. A brand with a BHAG focuses on the values and ethos of the key players, the business strategy and the need to engage, excite and embolden the goal that ignites the business.
From developing intuitive communication strategies, creating standout logo identity systems and building interactive brand promotions, the group offers multi-disciplined 2D, 3D and 4D concept, skill-sets and articulation in all media. It's based upon the belief that effective communication has simplicity and clarity of message, which is at the heart of original and relevant design solutions.
For more, go to www.bhagdesign.com.
