Partnered by Sage Pastel, Business of Design is a two-day seminar for small to medium design business owners, recent graduates and design students, aimed at guiding, inspiring and offering practical tools to better their business. It will be held in Cape Town on 20-21 May and in Johannesburg on 26-27 May.
The inaugural seminar programme in October 2014 received excellent feedback and its founders, Trevyn and Julian McGowan (Source, Southern Guild and GUILD International Design Fair) and Cathy O'Clery and Laurence Brick (Platform Creative Agency and the creative duo behind 100% Design South Africa), have added speakers and new topics.
The programme is relevant to all fields within the design and creative industry - from fashion and product design, to architecture and interior design - and is accredited by the IID, allowing for CPD points to be allocated to registered delegates.
Industry leaders and design experts willingly share their knowledge and experience with delegates over the course of an intensive two days that includes many opportunities for networking.
Topics, speakers
This year's seminar aims to add to the knowledge gained from last year, with topics that include:
• Pinnacle Points from Leading Fashion Careers
• What Will I Find if I Google You
• Managing and Building Your Networks
• Trade Platforms: Exhibiting at Home and Abroad
• The Architecture of Retail
• Brand Direction and Campaign Development
• Building Your Online Reputation
• Engaging With Your Staff: Motivation and Accountability
• Perfecting Your Production
• Making the Media Work for You
• Designing an African Identity
• Business Migration and Selling Under License
• Lessons from a Retail Guru
• Copyright and Intellectual Property• Keys to Success
Besides the four founders, the impressive line-up of speakers includes:
• Abigail Bisogno (Spice Route)
• Adele Smith (TFG)
• Bryan Ramkilawan (Cape Town Fashion Council)
• Christoph Karl (Guideline MNF)
• Haldane Martin (Haldane Martin)
• Julia Day (Generation)
• Katherine-Mary Pichulik (Pichulik)
• Lucilla Booyzen (SA Fashion Week)
• Luke Pedersen and James Lennard (Pedersen + Lennard)
• Maira Koutsoudakis (Life Group)
• Malcolm Kluk and Christiaan Gabriel du Toit (KLuK CGDT)
• Mariette du Plessis (Adams & Adams)
• Natasha Sideris (Tashas)
• Nathan Reddy (Grid)
• Neville Trickett (Creative Consultant)
• Nic Criticos (Woolworths)
• Pavlo Phitidis (Aurik Business Incubator)
• Steven Cohen (Sage Pastel)
• Suzaan Heyns (Suzaan Heyns)• Zanele Kumalo (TPP)
Tickets are R3 950, with an early bird special for bookings before 1 April of R3,500, R3,300 for Business of Design 2014 alumni and R3,200 for students.
For more information, go to www.businessofdesign.co.za.
