New surroundings for Savanna's latest TVC

Commenting on the new setting, Savanna global marketing manager, Gillian Skinner, explains: "This is the first time that Savanna will be seen in unfamiliar surroundings. After 13 years in the same bar it was time to experiment in new spaces. First stop, the Angry Moose bar. A slightly over the top themed bar dedicated to the noble moose."

In true Savanna style, "Moose" maintains the brand's dry humour and wit. "Savanna has always been famous for its off-beat humour and dry wit and the new campaign shouldn't disappoint even the most ardent Savanna fans. Every brand has cycles and we are fortunate to have had great success with campaigns that have stood the test of time," says Skinner.

New era

"As we take Savanna into a new era it is important that the new TVCs remain true to the brand's quirky persona and retain its DNA which has become well entrenched with the South African public over the years," says executive creative director on the campaign, Mike Barnwell, of Draftfcb. The agency has been with Savanna for 10 years and has won industry prizes for its work on the brand.

"Moose" was directed by Greg Gray of Velocity Films and conceptualised by Mike Barnwell, Doug Larter and Trevor Sacks of Draftfcb.

To launch the campaign, Savanna took the moose to its social media channels. On the Savanna Facebook page fans receive entertaining daily updates on the campaign and are also encouraged to check out #SavannaMoose on the @SavannaCider Twitter account and YouTube.