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TAMS Information Days
The South African Advertising Research Foundation (SAARF) is hosting workshops on the introduction of overnight reporting in 2006. The SAARF TAMS Information Days will be held in Durban, Cape Town and Johannesburg on 8, 9 and 10 November 2005 respectively.
Topics to be discussed include television audience measurement and changes the industry will have to implement in preparation for overnight or next-day reporting, from the perspective of both the advertising and television media owner.
Talks will be led by SAARF's CEO Dr. Paul Haupt. He will be accompanied by Executive Director of AGB Nielsen Media Research Chris Eyre, SAARF Board Member and consultant to e.tv Brian McMillan, and CEO of Mindshare Mike Nussey who also serves on the board of SAARF and AMF.
