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"We are delighted to have Malcolm presiding over the first ever Radio Lions jury," said Festival CEO, Terry Savage. "It was important for us to have the right person with the right experience to launch Radio Lions. Malcolm is perfect for the job."
Commenting on his appointment, Malcolm Poynton said, "What an honour - to be president of the inaugural radio jury at Cannes. We've concentrated so much on new media in recent years and yet radio is such a powerful channel that's been growing all the while. Consequently it will be very interesting for all advertising folk to finally see what radio, with its rich comedic potential, can achieve."
Born in New Zealand, Malcolm received his first industry recognition in 1987 when he was given possibly the world's least known advertising award - the Axis Award for 'Emerging Talent'.
The 52nd International Advertising Festivals will be held from 19 to 25 June 2005 in Cannes, France. For more information on the Cannes Lions, please log on to www.canneslions.com.