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Vizeum SA drives off with BMW SA
Vizeum South Africa will be taking over all of BMW South Africa's media strategy, planning and buying needs as of 1 January 2011, the vehicle manufacturer announced today, Friday, 15 October, 2010. Vizeum replaces Nota Bene (media planning) and The Media Shop (media buying).
Explains Xoliswa Ndungane, GM: BMW marketing, "In line with the company's internal corporate governance requirements, BMW South Africa regularly re-evaluates its suppliers, via a tender process, when existing contracts come up for renewal."
"Whilst we would like to thank both The Media Shop and Nota Bene for a job well-done in the past, we have found a partner in Vizeum that can successfully consolidate our media strategy, planning and buying needs within a single agency structure.
"Furthermore, Vizeum's strategic alignment and passion for the BMW brand won our hearts. We are delighted to be associated with a global agency of this calibre," concludes Ndungane.
