Only three SA in-book for D&AD Student

6 May 2009

LONDON: There are surprisingly no D&AD Student nominations for South Africa this year, given our performance in the past, but there are three in-book entries, though - Simon Moolman (University of Pretoria); Kelly Allan and Camilla Clerke (Red & Yellow School); and Sarah Harrowsmith, Martine Hazell and Eyrton Hayes (also from the Red & Yellow School).

The D&AD Student Awards identify and promote the best emerging talent within design, advertising and communications each year. The Student Yellow Pencil is awarded to work that responds to the pre-set briefs with a brilliant idea, beautifully crafted. Nominations were announced this morning, Wednesday, 6 May 2009.

Almost 3000 entries

One hundred student teams from Europe, the US and Asia have been nominated for the Student Yellow Pencil this year. Over 170 judges representing major brands and creative agencies made up the 26 juries that selected the best work of the year. Nominees faced tough competition from the almost 3000 entries into the awards.

Including nominees, 308 student teams made it through and will be featured on the D&AD Winners' Site, which will be launched online at www.dandad.org/studentawards09 at the end of May. This is the first time students and their work will be featured in this way.

The UK's Central Saint Martins College of Art and Design maintained its traditionally strong position with 11 nominations, followed by Berghs School of Communication in Sweden with seven and the University of Gloucestershire and Miami Ad School Madrid tied with five nominations each. Students from Jagellonian University in Poland have earned the university's first nomination from the student awards.

South African D&AD Student Awards 2009 in-book results
Category	Sponsor	Award status	Student team	College/university
Advertising	Create Not Hate	In Book	Simon Moolman	University of Pretoria
Advertising	YouTube	In Book	Kelly Allan, Camilla Clerke	Red & Yellow School
Open Brief	HP	In Book	Sarah Harrowsmith, Martine Hazell, Eyrton Hayes	Red & Yellow School

“Difficult to tell the two apart”

Greg Quinton, D&AD education chairman, said, “Student Awards work was judged with the professional awards this year, and frankly it was difficult to tell the two apart - a testament to the quality of the work submitted. The creative standard is simply brilliant this year. Answering a Student Awards Brief is a big challenge and the judging (like all things D&AD) is of the highest standard possible.”

Nominated work will be showcased at D&AD New Blood (26 - 29 June) at the National Hall, Olympia, London. Winners will be announced on 2 July at the Student Awards Ceremony at King's Place, London and online on 3 July at www.dandad.org/studentawards09.

For more, go to www.dandad.org (specifically www.dandad.org/studentawards09), read the D&AD blog, join the D&AD Facebook group, follow @dandad on Twitter, view D&AD on YouTube and D&AD photos on Flickr.

Download the 2009 D&AD Student nominations and in-book results pdf.