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SA makes D&AD Student shortlist

3 Jun 2008

Of the seven South African student teams from Red & Yellow School and University of Pretoria which have made it into the D&AD Student Annual, three of those teams have been nominated for a Student Yellow Pencil, the organisers announced yesterday, Monday, 2 June 2008. The awards identify and promote the best emerging talent within design, advertising and communications each year.

This year, 125 student teams will attend the 30th Student Awards Ceremony in London on 26 June to find out who will get to walk away with a Student Yellow Pencil.

In total, 388 entries have been selected for the D&AD Student Annual, representing the best work of the year from students in creative courses across Europe, Asia, North America and South Africa. Over 3600 student teams entered work by responding to one of 30 real world briefs, which were written and judged by the world's foremost designers, advertising creatives and business professionals.

South African nominees

Award	College Name	Student(s)	Brief Title	Tutor name
In Book	Red & Yellow School	Nolan Kilshaw, Alistair Meyer	Breast Cancer Awareness \| Breakthrough Breast Cancer	Peter Southworth
In Book	Red & Yellow School	Jenna Smith, Caryn Kreuiter	Breast Cancer Awareness \| Breakthrough Breast Cancer	Errol Denman
In Book	Red & Yellow School	Tracy-Lynn King, Talyn Perdikis	If Only I'd Listened More Carefully \| Ogilvy	Errol Denman
In Book	University of Pretoria	Justine Pierce	Ted Baker \| Ted Baker	Jacques Lange
Nomination	Red & Yellow School	Klea Ferriera, Keenan Mulvaney	Breast Cancer Awareness \| Breakthrough Breast Cancer	Errol Denman
Nomination	University of Pretoria	Sylvia Elizabeth Mckeown	MTV Virus \| MTV	Peet Engelbrecht
Nomination	University of Pretoria	Stephanie Larsen	Virgin Atlantic Airways Design \| Virgin Atlantic	Peet Engelbrecht

UK students reasserted themselves this year, as Central Saint Martins College of Art & Design, Kingston University and Buckinghamshire New University won the most nominations. Design Factory International, Miami Ad School Hamburg and the Accademia di Comunicazione were among the top international schools to be recognised with nominations.

Al Young, D&AD Education chairman, said, “D&AD's approach to education is about connecting the industry with universities and colleges and supporting the next generation of talent. Just as the creative industries today operate with a global perspective, so does D&AD. So in our 30th year it is fitting, and I'm personally thrilled, to judge work from students all over the world.”

Nominated work will be showcased at D&AD New Blood (www.dandad.org/newblood08), 23 - 25 June, at Brompton Hall, Earls Court, London. New Blood, the D&AD's graduate talent show, is part of a week of education events that will see creative industry heavyweights begin the annual race for talent and aspiring creatives walk away with the skills and contacts they need to get a job in the creative industries.

All of the successful work will be published in the D&AD Student Annual, which will be published this September.

D&AD Student Awards Facts & Figures:

2008

3600 entries
25% from outside the UK
388 entries selected for the Student Annual
125 nominations
Winners will be announced on 26 June

2007

Over 3600 entries
25% of entries from outside of the UK
394 entries selected for the Student Annual
72 Commendations
36 Second Prize winners
28 First Prize winners

D&AD Student Awards 2008 Briefs: category, brand, sponsor

Advertising, Clear Channel
Ambient Media, Grazia
Animation, Create a character, HSI London
Copywriting, If Only I'd Listened More Carefully, Ogilvy
Direct & Online Advertising, The Army, Tequila\
Furniture Design, Vitra Edition, Vitra
Graphic Design, Hamley's 250th Anniversary, Hamley's
Graphic Design - Books, 'Space Opera', Gollancz/Orion Books
Graphic Design, FUSE Magazine, Research Studios
Graphic Design, Sanpros, burst*
Graphic Design - E-cards, Tigerprint
Graphic Design - Web, PV Energy, Solarcentury
Graphic Design - Environmental, V&A Bridge, V&A
Illustration, Identity, Paul Davis
Integrated Communication, Curiously Cinnamon, Cereal Partners UK
Open Brief, Turn the world pink, Lastminute.com
Music Video, Bob Dylan, ‘Like a Rolling Stone' , Academy
Open Brief, MTV Virus, MTV
Open Brief, Virgin Atlantic Airways Design, Virgin Atlantic
Packaging Design, Ted Baker, Ted Baker London
Photography, The Fight Against Dementia, Alzheimer's Society
Postcard Advertising, Best Beginnings
Poster Advertising, The Royal Opera House, This is Real Art
Press Advertising, Breakthrough Breast Cancer Awareness Month, Breakthrough Breast Cancer
Product Design, Solutions for the kitchen, Lakeland
Product Design, The Future of Mobile Phones, Orange
Product Design, Rexona, Unilever
Social Design, Designing Out Crime, Design Council
TV Advertising, Belu, Weilands
Viral Advertising, Nando's
‘What Else Do You Do', D&AD