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Yellow Pencil for BBDO Cape Town

LONDON: Out of merely two South African nominations this year, the country's only Yellow Pencil at the 2008 D&AD Awards has been scooped by BBDO Cape Town in Radio Advertising for its Marshall Music “Drums” commercial - one of the only two Yellow Pencils in Radio. The awards ceremony, at which an unprecedented number of Black Pencils were handed out, took place tonight, Thursday, 15 May 2008, at the Royal Festival Hall in London.
BBDO Cape Town receives its Yellow Pencil at 2008 D&AD Awards. Picture by Mark Forrester.
BBDO Cape Town receives its Yellow Pencil at 2008 D&AD Awards. Picture by Mark Forrester.
“Drums” also received a Merit award at The One Show, also in New York, on 8 May. For more, see's guest blogger's coverage of the D&AD Awards on the breaking news blog.

“Another record broken - the first time in our 45-year history when six Black pencils have been awarded,” said D&AD president Simon Waterfall. “This goes to show the impact this diverse range of creative fields are having in pushing forward the wider industry, marketing, and popular culture.”

The Black Pencil was presented to six creative teams: Fallon's ‘Gorilla' for Cadbury won in TV & Cinema Advertising, ‘The National Gallery Grand Tour' by The Partners in Poster Advertising, ‘Get the Glass' by Goodby, Silverstein & Partners, and Projector Inc, for ‘Uniqlock' in Online Advertising. Apple won two Black Pencils for the iMac and the iPhone, ,making the multinational design company the biggest single winner of Black Pencils in D&AD's 45-year history, with six won since 1999.

Total of 64 Yellow Pencils

A total of 64 Yellow Pencils were awarded across 30 juries. BBH and Hakuhodo set the benchmark by winning the first two Yellow Pencils in Mobile Marketing. WCRS won two Pencils in TV & Cinema Crafts for ‘Effortless' for Brylcreem and Nintendo UK won two Yellow Pencils in Gaming for Super Mario Galaxy and The Legend of Zelda: Phantom Hourglass.

Brazilian designers won two Yellow Pencils this year - Marcio Kogan Architect and Isay Weinfeld both won in Environmental Design. Australian design group Mash won a Yellow Pencil in Packaging Design for their wine labels for Vittolo. Motion Blur won one of three Yellow Pencils in Viral for ‘Train' for Hydro. JWT San Juan won the first Yellow Pencil for Puerto Rico for the Muscular Dystrophy Association.

Concluded Waterfall, “I, of course will now no longer talk to any of these winners, having failed to bag one of the most elusive and exclusive awards on the creative planet. I can only sulk and plot their downfall - terribly English of me! The D&AD Black Pencil: creative natural selection at work.”

All of the winning work can be viewed at The D&AD Annual 2008 will be published in September and will be designed by Neville Brody.

Facts and figures

Pieces of work enteredOver 25 50025 000over 24 50024 00
Number of entries selected for D&AD Annual690714744753
Yellow Pencils64595460
Black Pencils6224

Complete list of winners

JuryCategoryAward StatusEntrantCountryTitleClientBrand
Online AdvertisingDigital Advertising CampaignsBlack PencilProjector Inc.JapanUniqlockUniqloUniqlock
Poster AdvertisingPoster Advertising CampaignsBlack PencilThe PartnersUKThe National Gallery Grand TourThe National GalleryThe National Gallery
Product DesignLeisureBlack PencilApple, Inc.USiPhoneApple, Inc.Apple, Inc.
Product DesignWork & IndustryBlack PencilApple, Inc.USiMacApple, Inc.Apple, Inc.
TV & Cinema AdvertisingTV Commercials 61-120 secondsBlack PencilFallon LondonUKGorillaCadbury's Dairy Milk
WebsitesAnimation & Motion GraphicsBlack PencilGoodby, Silverstein & PartnersUSMilk Get the Glass SiteCalifornia Fluid Milk Processors Advisory BoardMilk
Art DirectionPress AdvertisingYellow PencilDDB LondonUKWomenswearHarvey NicholsWonderful Life
Book DesignBook Front CoversYellow PencilThe Orion Publishing GroupUKSchild's Ladder / Hyperion / The Separation / Blood Music / Altered Carbon / Fairyland / EvolutionGollanczFuture Classics
BrandingNew Branding Schemes: Small BusinessYellow PencilGJP AdvertisingCanadaDown Below Menu Gee Beauty Down Below
Broadcast InnovationsBroadcast InnovationsYellow PencilBBDO New YorkUSHBO VoyeurHBOHBO
Broadcast InnovationsBroadcast InnovationsYellow PencilBETC Euro RSCGFranceEbayEbayEbay
Digital InstallationsDigital InstallationsYellow PencilMusic Technology GroupSpainReactableReactable
Digital InstallationsDigital/DirectYellow PencilOgilvy BeijingChinaDon't LeaveWWFWWF
Digital InstallationsDigital/DirectYellow PencilSpringer & Jacoby Werbeagentur GmbH & Co. KGGermanyOlympus PT-029 "Underwatercase"Olympus Europa GmbHOlympus mju 600
Environmental DesignExhibitionsYellow PencilKossmann.dejongNetherlandsBisj Poles, Sculptures from the RainforestTropenmuseum AmsterdamMuseum
Environmental DesignInstallationsYellow PencilGraftUSPink ProjectMake It Right Organization
Environmental DesignInstallationsYellow PencilMusic Technology GroupSpainReactableReactable
Environmental DesignLeisure & TourismYellow PencilAtelier Markgraph GmbHGermanySound of the SquaresStadtmarketing Mannheim GmbHThe City of Mannheim
Environmental DesignLeisure & TourismYellow PencilStanton WilliamsUKThe Belgrade TheatreThe Belgrade TheatreStanton Williams
Environmental DesignPublic Space & CommunityYellow PencilMarcio Kogan ArchitectBrazilPrime TimeChristine BruderPrime Time
Environmental DesignRetail & ServicesYellow PencilIsay WeinfeldBrazilLivraria da VilaSamuel SeibelLivraria da Vila
Environmental DesignWorkplaceYellow PencilHirotaka Satoh Architecture & DesignJapanMachiya OfficeHirayama Electric Inc.Hirayama Electric Inc.
GamingConsole GamesYellow PencilNintendo UKUKSuper Mario GalaxyNintendoNintendo
GamingHandheld GamesYellow PencilNintendo UKUKThe Legend of Zelda: Phantom HourglassNintendoNintendo
GamingOnline GamesYellow PencilGoodby, Silverstein & PartnersUSMilk Get the Glass GameCalifornia Fluid Milk Processors Advisory BoardMilk
IllustrationBook DesignYellow PencilTate PublishingUKSometimes I Think, Sometimes I amTate PublishingTate
IntegratedIntegratedYellow PencilBBDO New YorkUSHBO VoyeurHBOHBO
IntegratedIntegratedYellow PencilCrispin Porter + BoguskyUSCoke vs Coke ZeroCoke Zero Coke Zero
IntegratedIntegratedYellow PencilMcCann Worldgroup San Francisco, T.A.G., AKQAUSBelieveMicrosoft XboxHalo 3
Magazine & Newspaper DesignEntire MagazinesYellow PencilCarl's Cars MagazineNorwayCarl's Cars 19 - 22Carl's CarsCarl's Cars
Magazine & Newspaper DesignEntire MagazinesYellow PencilTop PublishersNetherlandsFantastic ManFantastic ManFantastic Man
Mobile MarketingMobile MarketingYellow PencilBBHUKLynx Get In ThereUnileverLynx
Mobile MarketingMobile MarketingYellow PencilHakuhodo Inc.JapanWorld's Worst WarTohato Inc.Tyrant Habanero, Satan Jolokia
Online AdvertisingDigital Advertising CampaignsYellow Pencil777interactiveJapanColor Tokyo!Sony Marketing Inc.Bravia
Packaging DesignPackagingYellow PencilMashAustraliaChanging LanesViottoloChanging Lanes
Press AdvertisingMagazine Press Advertising ColourYellow PencilBBHUKF**k OffBarnardo'sBarnardo's
Press AdvertisingNewspaper Press Advertising Black & WhiteYellow PencilDDB AmsterdamNetherlandsProduct RecallPon's Automobielhandel B.V.Volkswagen
Press AdvertisingNewspaper Press Advertising ColourYellow PencilBBHUKF**k OffBarnardo'sBarnardo's
Product DesignHomeYellow PencilWhipsaw IncUSNatural NurserAdiriAdiri
Product DesignLeisureYellow PencilApple, Inc.USiPod touchApple, Inc.Apple, Inc.
RadioRadio CommercialsYellow PencilBBDO Cape TownSouth Africa"Drums"Marshall MusicMarshall Music
RadioRadio CommercialsYellow PencilJWT San JuanPuerto RicoRoutineMDA Puerto RicoMDA
TV & Cinema AdvertisingTV Commercials 41-60 secondsYellow PencilTBWA\Chiat\Day New YorkUSTouchMarsSkittles
TV & Cinema CraftsAnimation & Visual EffectsYellow PencilCHI & PartnersUKWaveBig Yellow Storage CompanyBig Yellow
TV & Cinema CraftsAnimation & Visual EffectsYellow PencilPassion PicturesUKPlay-DohSonySony Bravia
TV & Cinema CraftsDirectionYellow PencilAcademyUKTime TheftVodafoneVodafone
TV & Cinema CraftsDirectionYellow PencilGorgeousUKPlay DohSony BraviaSony Bravia
TV & Cinema CraftsDirectionYellow PencilRattling StickUKDangerous LiaisonsLevi'sLevi's
TV & Cinema CraftsEditingYellow PencilBBHUKTime TheftVodafoneVodafone
TV & Cinema CraftsEditingYellow PencilWorkUKDangerous LiaisonsLevi'sLevi's
TV & Cinema CraftsPractical Special EffectsYellow PencilFallon LondonUKCakeSkodaFabia
TV & Cinema CraftsPractical Special EffectsYellow PencilFallon LondonUKBelongingOrangeOrange
TV & Cinema CraftsPractical Special EffectsYellow PencilWCRSUKEffortlessSara LeeBrylcreem
TV & Cinema CraftsProduction DesignYellow PencilWCRSUKEffortlessSara LeeBrylcreem
TV & Cinema CraftsSound DesignYellow PencilDab Hand MediaUKInterviewTideTide
TV & Cinema CraftsUse of MusicYellow PencilAcademyUKMusic PiecesSonyWalkman
TV & Cinema CraftsUse of MusicYellow PencilFallon LondonUKGorillaCadbury's Dairy Milk
TV & Cinema GraphicsTV & Promotions, Stings & Programme JunctionsYellow PencilFallon LondonUKMeatBBCBBC3
TV & Cinema GraphicsTV Brand IdentitiesYellow PencilChannel 4UKE4 Refresh-Loading Bay / E4 Refresh-Beach / E4 Refresh-Hotel / E4 Refresh-Barn / E4 Refresh-Front RoomChannel 4E4
ViralAnimation & Motion GraphicsYellow PencilThe Viral FactoryUKHow We MetSamsung Electronics Co, LtdSamsung Mobile
ViralDirectionYellow PencilMotion BlurNorwayTrainHydroEngineers
ViralViral FilmsYellow PencilCutwaterUSSunglass CatchRay-BanRay-Ban
WebsitesMicrositesYellow PencilProjector Inc.JapanUNIQLOCKUNIQLOUNIQLOCK
Writing for AdvertisingTV & Cinema AdvertisingYellow PencilMotherUKMichael Madsen / Mena Suvari / Val Kilmer / Macaulay CulkinOrangeOrange

Breakdown of Pencils by jury and Pencil type

JuryYellow PencilBlack PencilGrand Total
TV & Cinema Crafts1414
Environmental Design88
Product Design224
Press Advertising33
Digital Installations33
Broadcast Innovations22
Magazine & Newspaper Design22
Mobile Marketing22
Online Advertising112
TV & Cinema Graphics22
TV & Cinema Advertising112
Writing for Advertising11
Book Design11
Art Direction11
Poster Advertising11
Packaging Design11
Grand Total58664

Breakdown by country and Pencil type

CountryBlack PencilYellow PencilGrand Total
Puerto Rico11
South Africa11
Grand Total65864

Breakdown by brand and Pencil type

BrandBlack PencilYellow PencilGrand Total
Apple, Inc.213
Dairy Milk 112
Fantastic Man11
Future Classics11
Halo 311
Down Below11
Hirayama Electric Inc.11
Coke Zero11
Livraria da Vila11
Marshall Music11
Changing Lanes11
Carl's Cars11
Olympus mju 60011
Prime Time11
Big Yellow11
Samsung Mobile11
Sony Bravia11
Sony Bravia 11
Stanton Williams11
The City of Mannheim11
The National Gallery11
Tyrant Habanero, Satan Jolokia 11
Wonderful Life11
Grand Total65763

Breakdown by entrant and Pencil type

EntrantYellow PencilBlack PencilGrand Total
Fallon London415
Apple, Inc.123
Projector Inc.112
Nintendo UK22
BBDO New York22
Music Technology Group22
Goodby, Silverstein & Partners112
CHI & Partners11
Crispin Porter + Bogusky11
Dab Hand Media11
DDB Amsterdam11
DDB London11
GJP Advertising11
Channel 411
Hakuhodo Inc.11
Hirotaka Satoh Architecture & Design11
Isay Weinfeld11
JWT San Juan11
Marcio Kogan Architect11
McCann Worldgroup San Francisco, T.A.G., AKQA11
Motion Blur11
Carl's Cars Magazine11
Ogilvy Beijing11
Passion Pictures11
BBDO Cape Town11
Rattling Stick11
Springer & Jacoby Werbeagentur GmbH & Co. KG11
Stanton Williams11
Tate Publishing11
TBWA\Chiat\Day New York11
The Orion Publishing Group11
The Partners11
The Viral Factory11
Top Publishers11
Atelier Markgraph GmbH11
Whipsaw Inc11
Grand Total58664
To celebrate Biz's 20th birthday month, get 20% off all rate card products:
BBDO stalker
Yes, but no but...-
Very sketchy, but I give it a thumbs up for the thought process. Radio at "Designers & Art Directors"...make sense of it. One thing I'd give hands down to BBDO Cape Town is 10 D&AD black pencils for agency parties...and 5 more for the decor-very refreshing...I'm coming for that Samsung plasma.
Posted on 16 May 2008 10:57
Hate Adworld
Biting concepts on YouTube? Gotcha! Y
Posted on 16 May 2008 14:42
Pencil times
Scam wins again-
I am not against scam but when are we going to understand that the rest of the world still awards it? Nice one BBDO!
Posted on 16 May 2008 15:37

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