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Ikalafeng, CEO of the Brand Leadership Group, is providing strategic direction and will chair the conference. He has a CV to turn any marketer green, and has chaired the Loeries for three years.
Maggs joins as editorial director of the AdFocus supplement and conference host. Maggs has also taken over editing and writing the FM's weekly Advertising and Marketing pages. He has also launched a weekly marketing and media slot on FM's sister television channel, Summit.
The conference will be held on Tuesday, May 20 and the supplement will be published the same week. To book for the conference go to www.adfocus.co.za.