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SA adspend shows slow growth

Investment in advertising for the first half of this year grew a paltry 9% when compared with the same time-period last year.

17 Sep 2001

Although television reflected growth of 17%, most of it can be ascribed to self-promotion, while radio dropped 5%.

The best performance is by Outdoor Advertising, which grew by 24%, to R185,042m.

Source: Business Day

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