What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Advertising will not suffer
Following the terrorist attacks on the World Trade Center and the Pentagon, Doug Flynn, a leading industry executive, does not expect damage to the advertising and marketing sectors to be long-term.
In an article on Guardian Unlimited Doug Flynn, the chief executive of media buyer Aegis, reflects upon the short- and long-term future of the industry and the effects that the terror attacks on America will have on it.
Source: Guardian Unlimited
