Comments Kuzwayo on his appointment, “TBWA\ is an amazing agency and an industry icon globally. This is an exciting and challenging next step in my career. My aim is to entrench myself into this new environment and add a bit of ‘spit and polish’ to an already high profile brand.”
Kuzwayo, a well-known industry player, is the author of the newly published There is a Tstosi in the Boardroom and best-selling title Marketing through Mud and Dust and founder of the marketing consultancy, The Kuzwayo Agency. Prior to this, he gained extensive industry experience at O&M and more recently as director and partner of King James.
Says Reinher Behrens, chairman of TBWA\Hunt\Lascaris Johannesburg, “The strength of TBWA\ lies in creating big ideas, disrupting conventional thinking and driving communication beyond traditional channels.
“We identified the same entrepreneurial spirit in Kuzwayo who is ideally poised to drive and build on this philosophy. As a leading emerging market specialist who has extensive life, business and marketing experience, we will look to him to challenge our way of thinking and our approach in driving communication concepts. He will bring strong leadership to the agency and add strategic value to our clients.”
Concludes Kuzwayo, “I look forward to understanding and contributing to the culture of the agency, getting to know the staff and working with the management team to spearhead future growth.”
