US ad show calls for international entries

This is the 16th annual AICP Show devoted to the craft of commercial production, and the sixth year the show has been open to international entries. The deadline is Thursday, 15 February 2007. The AICP Show Call for Entries is available online at www.aicp.com.

The Single and Campaign categories are for commercials produced and aired outside the USs. Advertising Excellence/Next is an international category encompassing entries from anywhere in the world. Next invites entries of multi-media campaigns across all media, and gives honourees an opportunity to present their campaigns before a live audience at The Museum of Modern Art (MoMA) in New York in June 2007.

Commercials selected for inclusion in the show are accorded an additional honor: the work is made part of the collection of the Department of Film of The Museum of Modern Art and all honourees are sent a certificate confirming induction into the museum’s permanent film archives.

Following the premiere on Tuesday 5 June at MoMA, the show is exhibited in other museums and cultural centers in the US and globally, reaching an estimated 15 000 of the world’s advertising creative leaders. In past years, the show has appeared in Madrid, London, Moscow, Tokyo and Sydney, Prague, among many other venues.

Founded in 1972, the AICP represents, exclusively, the interests of US companies that specialise in producing commercials in various media—film, video, computer—for advertisers and agencies. The association, with national offices in New York and Los Angeles as well as regional chapters across the country, serves as a strong collective voice for this US$5 billion plus industry, disseminating information; representing the production industry within the advertising community, in business circles, in labor negotiations and before governmental officials; developing industry standards and tools; providing professional development; and marketing American production.