With a depth of experience in the Latin American advertising industry, Sokoloff, Chair, Global Creative Council, Lowe and Partners has broken boundaries through his visionary storytelling to bring about a more peaceful Colombian future. To him, "creativity is finding the best and most efficient way to solve a problem."
Bringing her unique perspective of instilling creativity within public policy to the stage, Harrison, CEO, WPP Government & Public Sector Practice, WPP says, "As governments seek to implement their policies, they need their citizens to respond, change their behaviour, or support new processes. Government communications should be a conversation with the public, and like all good conversations, they have to be enjoyable and engaging for participants. Creativity is an essential tool for governments, which must engage the public in conversations in which they will want to participate. Like all human interaction, it is a matter of art as well as science. In the case of public policy, it is essential that we apply the best of our creative skills to some of the most important conversations of our times."
Siddiqi, Director Global Brands & Innovations, Chocolates, EEMEA at Mondelez International will explore Cadbury's attempt to bring Joy back to Egypt with Saatchi & Saatchi. "It is an honour to share our story at the upcoming forum which recognises the best of creativity and storytelling in the industry. Cadbury's is a brand of the people and our endeavour is a simple yet ambitious one - to epitomise and capture the true human emotions of joy, to encourage them to live from the heart with real, spontaneous and uninhibited joy that lives within us all. That is easily said than done, so in Cadbury stories, feeling is believing."
Abedin, Creator of Raiiken, Middle East Film and Comic Con, will speak about storytelling from a visual perspective and commented, "Creativity all begins with an urge to express and it slowly turns into a burgeoning pool of ideas that has to be meticulously and masterfully sculpted to produce a unique vision. The Middle East Film and Comic Con has not only encouraged and supported this movement of creative expression but has also provided an international platform for the creative community. I am excited to be involved in this year's instalment of Dubai Lynx and look forward meeting other talents in the region and to share new ideas."
The Dubai Lynx International Festival of Creativity runs from 8-11 March 2015. For more information, go to www.dubailynx.com.
