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#CannesLions2017: Media Lions winners!

The 64th annual Cannes Lions Festival of Creativity hosted the Media Lions award ceremony on 21 June 2017, with a South African campaign shining bright.
The Media Lions celebrate the context of creativity. Entries need to demonstrate an inspiring and innovative implementation of ideas in work that's enhanced and amplified by a game-changing channel strategy.

#CannesLions2017: Media shortlist

The Cannes Lions Media shortlist has been released, with a single SA campaign making the cut...

21 Jun 2017


Native VML’s Absolut: One Source campaign, with production by Egg Films, media by Vizeum Cape Town, PR by Capacity Relations and additional work by Enterprise Republic, was awarded a Bronze Lion in the category: 'Use of Branded Content created for Digital or Social Media'.

Special awards on the night included 'Media Person of the Year'. This went to Universal Music Group CEO and founder Sir Lucian Grainge, credited with "saving the music industry", while Media Network of the Year went to OMD.

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The Grand Prix went to R/GA New York for Jet.com’s ‘Innovating Saving’.



View the full table of winning work below:

Media Lions Winners


EntrantTitleClientProductAward
R/GA, New YorkINNOVATING SAVINGJET.COMJET.COMGrand Prix
McCANN NEW YORKFEARLESS GIRLSTATE STREET GLOBAL ADVISORSSHE ETFGold Lion
COLENSO BBDO, AucklandTHE CHILD REPLACEMENT PROGRAMMEMARS NZPEDIGREEGold Lion
J. WALTER THOMPSON COLOMBIA, Bogotá / GLUE COLUMBIA, BogotáEQUALITY SIGNS NIKE COLOMBIANIKE WOMENGold Lion
FCB MOSCOWULTIMATE GIVING PLEASUREBMW RUSSIABMW AUTOMOBILEGold Lion
McCANN NEW YORKFEARLESS GIRLSTATE STREET GLOBAL ADVISORSSHE ETFGold Lion
SAATCHI & SAATCHI, New YorkBRADSHAW STAINP&GTIDEGold Lion
CLEMENGER BBDO MELBOURNEHUNGERITHMMARS CHOCOLATE AUSTRALIASNICKERS®Gold Lion
SAATCHI & SAATCHI, New YorkBRADSHAW STAINP&GTIDEGold Lion
MANNING GOTTLIEB OMD, London / adam&eveDDB, LondonNO ONE SHOULD HAVE NO ONEAGE UKAGE UKGold Lion
CLEMENGER BBDO SYDNEYSOUPTUBECAMPBELL ARNOTTSCAMPBELLSSilver Lion
Y&R MADRIDBROKEN HEARTSFIESTAPIRULETA LOLLIPOPSilver Lion
TBWA\RAAD, DubaiCAMELPOWERNISSANAUTOMOTIVESilver Lion
NURUN, ParisAPARTMENT STORESDELAMAISONHOME DECORATION AND FURNISHINGSSilver Lion
ANOTHER, CopenhagenTHE NAME CHANGESPARSPARSilver Lion
HAVAS SINGAPOREYOU KNOW THE QUEEN. NOW MEET ELIZABETH.NETFLIXTHE CROWNSilver Lion
OMD UK, London / 4CREATIVE, London / CHANNEL 4, LondonCHANNEL 4 PARALYMPICSCHANNEL 4PARALYMPICSSilver Lion
PUBLICIS ROMANIA, BucharestMR. BEAR DRIVERTHE AUTOMOBILE CLUB OF ROMANIATHE AUTOMOBILE CLUB OF ROMANIA & THE FIA (FÉDÉRATION INTERNATIONALE DE L'AUTOMOBILE )Silver Lion
SERVICEPLAN FRANCE, ParisTHE VIRTUAL CRASH BILLBOARDPARISIAN ROAD SAFETY (DRIEA: DIR. RÉGION. INTERDÈP. EQUIPEMENT AMÉNAGEMENT)ROAD SAFETY AUTHORITY (FRANCE / PARIS & SURBUBS)Silver Lion
BETC, ParisLIKE MY ADDICTIONADDICT'AIDEADDICT'AIDESilver Lion
CLEMENGER BBDO MELBOURNEUNTIL WE ALL BELONGAIRBNBAIRBNBSilver Lion
UNCLE GREY, CopenhagenDRAG, DROP & GOCHEAPFLIGHTSCHEAPFLIGHTSSilver Lion
DEUTSCHE TELEKOM, Bonn / SAATCHI & SAATCHI, LondonSEA HERO QUESTDEUTSCHE TELEKOM A.G.DEMENTIA RESEARCHSilver Lion
TRIBAL 121, Lima#ZEROPOINTFIVEEFFECTPACIFICO INSURANCEPACIFICOSilver Lion
CLEMENGER BBDO MELBOURNEHUNGERITHMMARS CHOCOLATE AUSTRALIASNICKERS®Silver Lion
OMD SINGAPORERESTAURANT CAPACITY BASED ADVERTISING FOR MCDELIVERYMCDONALD'SMCDELIVERYSilver Lion
MANNING GOTTLIEB OMD, London / adam&eveDDB, LondonNO ONE SHOULD HAVE NO ONEAGE UKAGE UKSilver Lion
POSSIBLE, Seattle / IRIS WORLDWIDE, LondonBREAKING THE PATTERN WITH ADIDAS GLITCHADIDAS FOOTBALLADIDAS GLITCHSilver Lion
BBDO NEW YORKEVANSANDY HOOK PROMISESANDY HOOK PROMISESilver Lion
ALMA DDB, MiamiSPANISH LESSONSNETFLIXNARCOSSilver Lion
MULLENLOWE MEDIAHUB, BostonNARCOS: ON THE RUN WITH PABLONETFLIXTV SHOWSilver Lion
OMD UK, London / 4CREATIVE, London / CHANNEL 4, LondonCHANNEL 4 PARALYMPICSCHANNEL 4PARALYMPICSSilver Lion
BETC, ParisLIKE MY ADDICTIONADDICT'AIDEADDICT'AIDESilver Lion
FCB, TorontoDOWN SYNDROME ANSWERSCANADIAN DOWN SYNDROME SOCIETYHEALTH AWARENESSSilver Lion
DEUTSCHE TELEKOM, Bonn / SAATCHI & SAATCHI, LondonSEA HERO QUESTDEUTSCHE TELEKOM A.G.DEMENTIA RESEARCHSilver Lion
FP7/TUN, TunisTHE HAMMAM FIGHTERORANGE TUNISIAORANGE 4GSilver Lion
HAVAS SINGAPOREYOU KNOW THE QUEEN. NOW MEET ELIZABETH.NETFLIXTHE CROWNSilver Lion
HEARTS & SCIENCE, New York / SAATCHI & SAATCHI, New YorkTIDE'S SUPER BOWL STAINPROCTER & GAMBLETIDE PODS PLUS DOWNYSilver Lion
DENTSU INC., TokyoMR. SNIFFLOTTE CO., LTD.ACUOBronze Lion
IMPACT BBDO, DubaiSTOP THE HUNGERMARSSNICKERSBronze Lion
TBWA\NEBOKO, AmsterdamTHE QUESTION TEA BAGSPICKWICKQUESTION TEA BAGSBronze Lion
PUBLICIS BRASIL, São PauloTHE CLICHÉHEINEKENINSTITUTIONALBronze Lion
MARCEL, ParisTHE EXTENDABLESFOUR SEASONS CONDOMSFOUR SEASONS CONDOMSBronze Lion
FCB CHICAGOTHE BIGGEST SPORTS ENDORSEMENT DEAL OF ALL TIMEARCHER+WOLF LLCARCHER AIR SUPERIORITYBronze Lion
TBWA\NEBOKO, AmsterdamKING WILLEMMCDONALD'SMCDONALD'SBronze Lion
SBERBANK OF RUSSIA, Moscow / GOOD, MoscowSBERBANK. NEIGHBORHOODS SBERBANKLOANS FOR SMALL BUSINESSESBronze Lion
McCANN WORLDGROUP INDIA, MumbaiPAYTM SWEET CHANGEPAYTMPAYTM WALLETBronze Lion
McCANN WORLDGROUP ROMANIA, BucharestLIVE. FROM A DIFFERENT WORLDVODAFONETELECOMBronze Lion
OGILVY AUSTRALIA, MelbourneAAMI SMARTPLATESSUNCORPAAMI INSURANCEBronze Lion
IFENG.COM, BeijingTHE TAPE PLEDGESUNINGE-COMMERCEBronze Lion
OGILVY & MATHER AFRICA, NairobiMOST ELIGIBLE BACHELOROL PEJETA CONSERVANCYWILDLIFE CONSERVATIONBronze Lion
PAGÉS BBDO, Santo DomingoEQUALITVLA SIRENAINTERNATIONAL WOMEN'S DAYBronze Lion
DAVID, MiamiGOOGLE HOME OF THE WHOPPERBURGER KINGWHOPPERBronze Lion
adam&eveDDB, LondonSPRINGWAITROSEWAITROSEBronze Lion
DAVID, MiamiGOOGLE HOME OF THE WHOPPERBURGER KINGWHOPPERBronze Lion
CAMPFIRE AT SAPIENTRAZORFISH, New YorkRESISTANCE RADIOAMAZONMAN IN THE HIGH CASTLEBronze Lion
NEOGAMA, São PauloFOOT TYPE TEST ADASICSASICS FOOT TYPE TEST ADBronze Lion
WING, New YorkTHE COOKBOOK YOU CAN COOKNESTLÉSTOUFFER'SBronze Lion
ANR BBDO, StockholmAJAX - CLEAN TILESAJAXAJAX CLENANING PRODUCTSBronze Lion
McCANN MELBOURNEMADE POSSIBLE BY MELBOURNEUNIVERSITY OF MELBOURNEThe University of MelbourneBronze Lion
IFENG.COM, BeijingTHE TAPE PLEDGESUNINGE-COMMERCEBronze Lion
WUNDERMAN BUENOS AIRESTALKING NUMBERSFUNDACIÓN HUESPEDFUNDACIÓN HUESPED IS AN ORGANIZATION DEDICATED TO THE CLINICAL INVESTIGATION OF HIV AND OTHER DISEASES.Bronze Lion
McCANN WORLDGROUP INDIA, Mumbai / McCANN HEALTH, New DelhiAFGHAN IMMUNITY CHARMMINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN..Bronze Lion
TBWA\NEBOKO, AmsterdamTRAMROULETTEHOLLAND CASINOROULETTEBronze Lion
HAVAS AUSTRALIA, SydneyTHE RIDERLESS BIKETHE STEVE WAUGH FOUNDATIONTHE STEVE WAUGH FOUNDATIONBronze Lion
Y&R PHILIPPINES, ManilaLITER LOTTERYCHEVRON PHILIPPINES, INC.CALTEXBronze Lion
NEW360, Belo HorizonteLET'S CHANGE THE NUMBERSCRUZEIRO ESPORTE CLUBE AND AZMINA NGOSOCCERBronze Lion
TBWA\NEBOKO, AmsterdamTRAMROULETTEHOLLAND CASINOROULETTEBronze Lion
Z+ COMUNICAÇÃO, São PauloTHE FANTASTIC PROBLEM SOLVING MACHINEAACDONGBronze Lion
MISFITS, DubaiTHE BETTER WAY TO GET AROUNDCAREEMCAR BOOKING APPBronze Lion
LOLA MULLENLOWE, MadridBURGER CLANBURGER KINGONLINE DELIVERY SERVICEBronze Lion
GREY BRAZIL, São PauloTHE COLOUR OF CORRUPTIONRECLAME AQUIVIGIE AQUIBronze Lion
McCANN NEW YORKWHITE HATS NEEDEDUS ARMYGOVERNMENTBronze Lion
DDB & TRIBAL WORLDWIDE AMSTERDAMGET THE FLOWVODAFONEVODAFONEBronze Lion
VALENSTEIN & FATT, LondonSWEAR JARCOMIC RELIEFCHARITY APPBronze Lion
BETC, ParisAIMENCANAL +CANAL +Bronze Lion
OGILVY, BogotáRUN FOR YOUR BALLSCOLOMBIAN UROLOGY SOCIETYTESTICULAR CANCER PREVENTIONBronze Lion
PUBLICIS LONDONDOORS OF THRONESTOURISM IRELANDTRAVEL/TOURISMBronze Lion
LEO BURNETT MELBOURNEREWORDHEADSPACEREWORDBronze Lion
PUBLICIS ROMANIA, BucharestMR. BEAR DRIVERTHE AUTOMOBILE CLUB OF ROMANIATHE AUTOMOBILE CLUB OF ROMANIA & THE FIA (FÉDÉRATION INTERNATIONALE DE L'AUTOMOBILE )Bronze Lion
CLEMENGER BBDO SYDNEYSOUPTUBECAMPBELL ARNOTTSCAMPBELLSBronze Lion
INTEL, Santa ClaraSUPER BOWL DRONES HALF TIME SHOWINTELDRONE TECHNOLOGYBronze Lion
OGILVY GERMANY, FrankfurtSNAPSKATECOCA-COLA GERMANYCOCA-COLA ZERO SUGARBronze Lion
MANNING GOTTLIEB OMD, London / adam&eveDDB, LondonBUSTER THE BOXERJOHN LEWISJOHN LEWISBronze Lion
OMD USA, Chicago / GATORADE, ChicagoSERENA MATCH POINTPEPSICOGATORADEBronze Lion
TBWA\NEBOKO, AmsterdamTHE QUESTION TEA BAGSPICKWICKQUESTION TEA BAGSBronze Lion
DDB PARISA WORLD WITH NO HEROESUBISOFTTOM CLANCY'S GHOST RECON WILDLANDSBronze Lion
NATIVE VML, JohannesburgONE SOURCE: CAMPAIGNABSOLUTBEVERAGESBronze Lion
CLEMENGER BBDO MELBOURNEMEET GRAHAMTRANSPORT ACCIDENT COMMISSION VICTORIATRANSPORT ACCIDENT COMMISSION VICTORIABronze Lion
SPOTIFY, New York2016 WRAPPEDSPOTIFYSPOTIFYBronze Lion
JOHANNES LEONARDO, New YorkADIDAS ORIGINALS X ALEXANDER WANGADIDAS ORIGINALSADIDAS ORIGINALS X ALEXANDER WANG COLLECTIONBronze Lion
POSSIBLE, Seattle / IRIS WORLDWIDE, LondonBREAKING THE PATTERN WITH ADIDAS GLITCHADIDAS FOOTBALLADIDAS GLITCHBronze Lion
STINK STUDIOS, LondonYOUR NEXT GREAT IDEAPINTERESTPINTERESTBronze Lion
ANR BBDO, StockholmAJAX - CLEAN TILESAJAXAJAX CLENANING PRODUCTSBronze Lion
McCANN MELBOURNEMADE POSSIBLE BY MELBOURNEUNIVERSITY OF MELBOURNEThe University of MelbourneBronze Lion

The Festival of Creativity runs from 17-24 June 2017, with Cinemark the official local representative for the Cannes Lions International Festival of Creativity.

#CannesLions2017: Cinemark brings SA all the creative magic

Motheo Matsau, chief of marketing and sales at Ster-Kinekor, elaborates on the magic of Cinemark being the official local representative for the Cannes Lions International Festival of creativity as well as the benefits of this for SA's creative industry...

By Leigh Andrews 14 Jun 2017


Visit the official Cannes Lions website and our Cannes Lions special section for more information.
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