Creative Data Lions falls under the banner of Lions Innovation, which is dubbed as ‘a field-trip to the future’.
The Creative Data Lions in particular celebrate the interplay of ideas and information. This means entries in the Creative Data categories must have clearly demonstrated how the execution/campaign was enhanced or driven by the creative use, interpretation, analysis or application of data. The creative use of data must sit at the core of the idea and the results/impact must be clear and robust.
A total of 38 Creative Data Lions were awarded from a shortlist of 77, with the Grand Prix going to DigitasLBI Chicago for Whirlpool Household Appliance’s ‘Care counts’:
A #CannesLions Grand Prix for #CareCounts! A BIG round of applause for @WhirlpoolCorp (*cl), @Digitas & team on the honor! #InspiredbyCannes pic.twitter.com/H6oYf8ZHXH
— Ketchum (@KetchumPR) June 20, 2017
| Entrant | Title | Client | Product | Award |
| DIGITASLBI, Chicago | CARE COUNTS | WHIRLPOOL | HOUSEHOLD APPLIANCE | Grand Prix |
| LEO BURNETT MELBOURNE | REWORD | HEADSPACE | REWORD | Gold Lion |
| BETC, Paris | AIMEN | CANAL + | CANAL + | Gold Lion |
| SBERBANK OF RUSSIA, Moscow / GOOD, Moscow | SBERBANK. NEIGHBORHOODS | SBERBANK | LOANS FOR SMALL BUSINESSES | Gold Lion |
| MEC GLOBAL, New York / M LIVE: MARRIOTT INTERNATIONAL'S REAL-TIME COMMAND CENTER, Bethesda | M LIVE: MARRIOTT INTERNATIONAL'S REAL-TIME COMMAND CENTER | M LIVE | MARRIOTT INTERNATIONAL | Gold Lion |
| OGILVY AUSTRAILIA, Melbourne | AAMI SMARTPLATES | SUNCORP | AAMI INSURANCE | Gold Lion |
| TBWA\HAKUHODO, Tokyo | GREEN LIGHT RUN | ADIDAS | PUREBOOST | Silver Lion |
| F5, Shanghai | KNOW YOU AGAIN | BAIDU | AI GLASSES | Silver Lion |
| SPOTIFY, New York | THANKS 2016, IT'S BEEN WEIRD. | SPOTIFY | SPOTIFY | Silver Lion |
| BBH, Singapore | UNLIMITED STADIUM | NIKE | NIKE LUNAR EPIC | Silver Lion |
| CLEMENGER BBDO MELBOURNE | MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | Silver Lion |
| INSTITUTO RODRIGO MENDES, São Paulo / GLOBO TV, Rio De Janeiro / GLOBO COMUNICAÇÃO E PARTICIPAÇÕES, Rio De Janeiro | POWERED BY RESPECT | GLOBO TV AND INSTITUTO RODRIGO MENDES | AWARENESS MESSAGES | Silver Lion |
| BETC, Paris | AIMEN | CANAL + | CANAL + | Silver Lion |
| LEO BURNETT SYDNEY | POCKET PATROL | SAMSUNG AUSTRALIA | SAMSUNG POCKET PATROL | Silver Lion |
| MEC GLOBAL, New York / MARRIOTT INTERNATIONAL, Bethesda | M LIVE: MARRIOTT INTERNATIONAL'S REAL-TIME COMMAND CENTER | M LIVE | MARRIOTT INTERNATIONAL | Silver Lion |
| OGILVY AUSTRAILIA, Melbourne | AAMI SMARTPLATES | SUNCORP | AAMI INSURANCE | Silver Lion |
| ZENITH, Shanghai / SAIC MOTOR PASSENGER VEHICLE COMPANY, Shanghai | MYCARPULSE SUPER ID - CAR WELLNESS GETS HYPER-PERSONALIZED WITH AI AND MEGA-DATA | SAIC GENERAL MOTORS | AUTOMOTIVE (VEHICLE MAINTENANCE) | Silver Lion |
| BBH, Singapore | UNLIMITED STADIUM | NIKE | NIKE LUNAR EPIC | Bronze Lion |
| LEO BURNETT SYDNEY | POCKET PATROL | SAMSUNG AUSTRALIA | SAMSUNG POCKET PATROL | Bronze Lion |
| FCB, Toronto | DOWN SYNDROME ANSWERS | CANADIAN DOWN SYNDROME SOCIETY | HEALTH AWARENESS | Bronze Lion |
| WUNDERMAN BUENOS AIRES | TALKING NUMBERS | FUNDACIÓN HUESPED | FUNDACIÓN HUESPED IS AN ORGANIZATION DEDICATED TO THE CLINICAL INVESTIGATION OF HIV AND OTHER DISEASES. | Bronze Lion |
| THE CYRANOS//McCANN, Barcelona | YOURNALIST | EITB - EUSKAL IRRATI TELEBISTA | YOURNALIST - NEWS APP | Bronze Lion |
| Y&R ITALIA, Milan | CHAT YOURSELF | ITALIA LONGEVA - ITALIAN NETWORK DEDICATED TO AGING, CREATED BY THE MINISTRY OF | CHAT YOURSELF | Bronze Lion |
| OGILVY AUSTRAILIA, Melbourne | AAMI SMARTPLATES | SUNCORP | AAMI INSURANCE | Bronze Lion |
| DAVID, Miami | GOOGLE HOME OF THE WHOPPER | BURGER KING | WHOPPER | Bronze Lion |
| WE BELIEVERS, New York | AI BUDDY | VIDAX CENTER | AI BUDDY | Bronze Lion |
| JUNG VON MATT/LIMMAT, Zürich | THE SOUND BOOK APP | NORDSÜD VERLAG | CHILDREN BOOK | Bronze Lion |
| TBWA\HAKUHODO, Tokyo | GREEN LIGHT RUN | ADIDAS | PUREBOOST | Bronze Lion |
| THE CYRANOS//McCANN, Barcelona | YOURNALIST | EITB - EUSKAL IRRATI TELEBISTA | YOURNALIST - NEWS APP | Bronze Lion |
| BBH, Singapore | UNLIMITED STADIUM | NIKE | NIKE LUNAR EPIC | Bronze Lion |
| BETC, Paris | AIMEN | CANAL + | CANAL + | Bronze Lion |
| LEO BURNETT MELBOURNE | REWORD | HEADSPACE | REWORD | Bronze Lion |
| PUBLICIS LONDON / PUBLICIS ITALY, Milan / POKE, London | NO MORE EXCUSES | HEINEKEN | BEER | Bronze Lion |
| MRM//McCANN, New York / McCANN NEW YORK | MICROSOFT COURSE IQ | MICROSOFT | MICROSOFT CLOUD | Bronze Lion |
| OGILVY AUSTRAILIA, Melbourne | AAMI SMARTPLATES | SUNCORP | AAMI INSURANCE | Bronze Lion |
| TBWA\HAKUHODO, Tokyo | GREEN LIGHT RUN | ADIDAS | PUREBOOST | Bronze Lion |
| MRM//McCANN, New York / McCANN NEW YORK | MICROSOFT COURSE IQ | MICROSOFT | MICROSOFT CLOUD | Bronze Lion |
| GREY BRAZIL, São Paulo | THE COLOUR OF CORRUPTION | RECLAME AQUI | VIGIE AQUI | Bronze Lion |
The Festival of Creativity runs from 17-24 June 2017, with Cinemark the official local representative for the Cannes Lions International Festival of Creativity.
Visit the official Cannes Lions website and our Cannes Lions special section for more information.
