#CannesLions2016: PR Lions winners!
The 2016 Cannes PR Lions award ceremony resulted in 84 awards in total.
The Organic Effect
The Grand Prix went to Sweden's Forsman Bodenfors for their 'Organic Effect' work for client Coop's retail stores in the Retail, eCommerce, Restaurants and Fast Food Chains category. It also picked up a Gold Lion in the Business Citizenship/Environmental category and a Silver Lion in the Content-Led Engagement and marketing category.
“We wanted to find a winner that truly earned attention and was social by design - one that was driven by a simple but powerful idea and delivered stellar results,” said Jury President, John Clinton, chair, Canada, North American Head of Creative and Content, Edelman.
View the full table of winning work below:
All the 2016 PR Lions winners
| Title | Client | Product | Entrant Company | Country | Prize |
| A01 (Food & Drinks ) | |||||
| PURITY TEST | VALVIS HOLDING | AQUA CARPATICA | COHNANDJANSEN J. WALTER THOMPSON Bucharest | ROMANIA | Gold Lion |
| 10 MINUTES NOODLE | NISSIN FOOD PRODUCTS CO. | DONBEI | DENTSU INC Tokyo | JAPAN | Bronze Lion |
| EDIBLE SIX PACK RINGS | SALTWATER BREWERY | SALTWATER BREWERY | WE BELIEVERS New York | USA | Silver Lion |
| A02 (Fast Moving Consumer Goods ) | |||||
| ADVICE WIPES | TOMMEE TIPPEE | TOMMEE TIPPEE ADVICE WIPES | McCANN NEW YORK | USA | Bronze Lion |
| A03 (Durable Consumer Goods) | |||||
| TOUCHABLE INK | THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND | TOUCHABLE INK | J. WALTER THOMPSON BANGKOK | THAILAND | Silver Lion |
| A04 (Healthcare & Wellbeing) | |||||
| ANTI-BACTERIAL RED PACKET | UNILEVER CHINA | LIFEBUOY | BBH CHINA Shanghai | CHINA | Bronze Lion |
| NIVEA DOLL | BDF NIVEA BRASIL | SUNBLOCK | FCB BRASIL São Paulo | BRAZIL | Gold Lion |
| A05 (Luxury Goods & Services) | |||||
| SLIDE AMAZING IN MOTION | LEXUS INTERNATIONAL | LEXUS | CHI & PARTNERS London | UNITED KINGDOM | Bronze Lion |
| A07 (Retail, e-Commerce, Restaurants & Fast Food Chains) | |||||
| THE ORGANIC EFFECT | COOP | RETAIL STORES | FORSMAN & BODENFORS Gothenburg | SWEDEN | Grand Prix |
| HOME FOR CHRISTMAS | EDEKA ZENTRALE & CO. KG | EDEKA | JUNG von MATT Hamburg | GERMANY | Bronze Lion |
| BEES CAN FIND SUGAR WHERE YOU LEAST SUSPECT IT | NÁŠ GRUNT | NÁŠ GRUNT - SHOPS WITH HONEST PRODUCTS FROM NATURAL INGREDIENTS | McCANN ERICKSON PRAGUE | CZECH REPUBLIC | Gold Lion |
| BITTERSWEET PIES | PAUL | RESTAURANTS | McCANN WORLDGROUP ROMANIA Bucharest | ROMANIA | Bronze Lion |
| A08 (Travel, Transport & Leisure) | |||||
| VAN GOGH BNB | ART INSTITUTE OF CHICAGO | VAN GOGH "BEDROOMS" EXHIBIT | LEO BURNETT CHICAGO | USA | Silver Lion |
| THE SWEDISH NUMBER | SWEDISH TOURIST ASSOCIATION | TOURISM | INGO Stockholm | SWEDEN | Silver Lion |
| A09 (Media & Publications) | |||||
| #DININGFORBRUSSELS | MEDIAFIN | DE TIJD / L'ECHO NEWSPAPER | FAMOUS BRUSSELS | BELGIUM | Bronze Lion |
| STARDUST FOR BOWIE | STUDIO BRUSSEL | STARDUST FOR BOWIE | DDB BRUSSELS | BELGIUM | Gold Lion |
| NETFLIX HELPS PARENTS CELEBRATE NEW YEAR’S EVE ON-DEMAND | NETFLIX | NETFLIX NEW YEAR'S EVE COUNTDOWNS | ZENO GROUP Chicago | USA | Bronze Lion |
| A10 (Financial Products & Services) | |||||
| DON'T DRINK AND DIVE | TRYGG-HANSA | WATER SAFETY | PRIME Stockholm | SWEDEN | Silver Lion |
| POCKET MONEY — EQUAL FUTURE | ANZ | ANZ BANK | TBWA MELBOURNE | AUSTRALIA | Gold Lion |
| A12 (Commercial Public Services) | |||||
| PLANT LAMP | UNIVERSITY OF ENGINEERING AND TECHNOLOGY | ADMISSION 2016 | FCB MAYO Lima | PERU | Bronze Lion |
| PAPER GLASSES | SAVE THE CHILDREN AND SANTILLANA | CHILDREN EDUCATION | GREY MÈXICO Mexico City | MEXICO | Gold Lion |
| A13 (Public Sector) | |||||
| PREDIABETES | AD COUNCIL | DIABETES PREVENTION | OGILVY & MATHER New York | USA | Bronze Lion |
| THE BULLETPEN | MINISTRY OF NATIONAL EDUCATION COLOMBIA | MINISTRY OF NATIONAL EDUCATION | McCANN COLOMBIA Bogotá | COLOMBIA | Gold Lion |
| REWORD | HEADSPACE | REWORD WEB APPLICATON | LEO BURNETT MELBOURNE | AUSTRALIA | Bronze Lion |
| A14 (Charity & not for Profit) | |||||
| WAITING LINES | RE-BORN TO BE ALIVE | ORGAN DONATION | DUVAL GUILLAUME Antwerp | BELGIUM | Gold Lion |
| CHANGE PLEASE | CHANGE PLEASE AND THE BIG ISSUE | CHANGE PLEASE | FCB INFERNO London | UNITED KINGDOM | Silver Lion |
| #JOINTHEHERD | WILDAID | WILDLIFE CONSERVATION | GREY LONDON | UNITED KINGDOM | Silver Lion |
| MANBOOBS | MACMA | BREAST CANCER AWARENESS | DAVID Buenos Aires | ARGENTINA | Gold Lion |
| B02 (Public Affairs & Lobbying) | |||||
| GAY TURTLE | AMNESTY INTERNATIONAL TURKEY | NON-GOVERNMENTAL ORGANISATION | TBWA\ISTANBUL | TURKEY | Silver Lion |
| DIGGERS AGAINST INJUSTICE | EL FARO | ELFARO.NET DIGITAL NEWSPAPER | PUBLICIDAD COMERCIAL MULLENLOWE Antiguo Cuscatlán | EL SALVADOR | Bronze Lion |
| I'M NOT ASKING TO BE A FIREFIGHTER | FOUNDATION INTEGRATION | RECRUITMENT SERVICE FOR PEOPLE WITH DISABILITIES | WALK Warsaw | POLAND | Bronze Lion |
| B03 (Crisis Communications & Issue Management) | |||||
| MA PLACE EST DANS LA SALLE | PRODISS | ENTERTAINMENT | FRED & FARID PARIS | FRANCE | Silver Lion |
| THE BEST MILK CANNOT BE BOUGHT | ALMARAI | CORPORATE COMMUNICATION | LEO BURNETT Riyadh | SAUDI ARABIA | Bronze Lion |
| B04 (Business Citizenship / Corporate Responsibility) | |||||
| POCKET MONEY — EQUAL FUTURE | ANZ | ANZ BANK | TBWA MELBOURNE | AUSTRALIA | Bronze Lion |
| MARRIAGE MARKET TAKEOVER | SK-II | SKINCARE | FORSMAN & BODENFORS Gothenburg | SWEDEN | Gold Lion |
| TOUCHABLE INK | THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND | TOUCHABLE INK | J. WALTER THOMPSON BANGKOK | THAILAND | Silver Lion |
| STRIKING LESSONS | BRISA HIGHWAY COMPANY | INSTITUTIONAL | LEO BURNETT LISBOA | PORTUGAL | Silver Lion |
| PUP SYNDROME | PEDIGREE | SOCIAL AWARENESS MESSAGE | BBDO RUSSIA GROUP Moscow | RUSSIA | Silver Lion |
| B05 (Business Citizenship / Environmental ) | |||||
| THE ORGANIC EFFECT | COOP | RETAIL STORES | FORSMAN & BODENFORS Gothenburg | SWEDEN | Gold Lion |
| VULTURES WARN | USAID PERU | USAID PERU | FCB MAYO Lima | PERU | Bronze Lion |
| EDIBLE SIX PACK RINGS | SALTWATER BREWERY | SALTWATER BREWERY | WE BELIEVERS New York | USA | Gold Lion |
| B06 (Internal Communications & Employee Engagement ) | |||||
| ALMIRALL | ALMIRALL | PHARMA | SHACKLETON Madrid | SPAIN | Silver Lion |
| B07 (Media Relations) | |||||
| SAVING AFRICA'S LAST WILD RHINOS, BY POISONING THEM. | RHINO RESCUE PROJECT | WILDLIFE CONSERVATION | OGILVY & MATHER VIETNAM Ho Chi Minh City | VIETNAM | Bronze Lion |
| REI #OPTOUTSIDE | REI | #OPTOUTSIDE | EDELMAN Seattle | USA | Bronze Lion |
| B08 (Events & Stunts ) | |||||
| THE REVERSED TRAILER | HARALD A. MØLLER/ VOLKSWAGEN NORWAY | VOLKSWAGEN TRAILER ASSIST | TRY Oslo | NORWAY | Silver Lion |
| VAN GOGH BNB | ART INSTITUTE OF CHICAGO | VAN GOGH "BEDROOMS" EXHIBIT | LEO BURNETT CHICAGO | USA | Silver Lion |
| THE DILEMMA | HEINEKEN | HEINEKEN | PUBLICIS ITALY Milan | ITALY | Gold Lion |
| SL BENFICA SAFETY DEMONSTRATION | SL BENFICA, EMIRATES | SL BENFICA SPONSORSHIP | O ESCRITORIO Estoril | PORTUGAL | Silver Lion |
| B09 (Live Shows / Concerts / Festivals) | |||||
| SL BENFICA SAFETY DEMONSTRATION | SL BENFICA, EMIRATES | SL BENFICA SPONSORSHIP | O ESCRITORIO Estoril | PORTUGAL | Gold Lion |
| PAY WITH BLOOD | UNTOLD FESTIVAL AND NATIONAL INSTITUTE FOR BLOOD DONATIONS | EVENTS | McCANN WORLDGROUP ROMANIA Bucharest | ROMANIA | Silver Lion |
| B10 (Celebrity Endorsement) | |||||
| THE LAST MASK | NATALIA PONCE DE LEON FOUNDATION | NATALIA PONCE DE LEON FOUNDATION | J. WALTER THOMPSON COLOMBIA Bogotá | COLOMBIA | Gold Lion |
| B11 (Sponsorship & Partnership) | |||||
| THE DILEMMA | HEINEKEN | HEINEKEN | PUBLICIS ITALY Milan | ITALY | Silver Lion |
| TOUCHABLE INK | THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND | TOUCHABLE INK | J. WALTER THOMPSON BANGKOK | THAILAND | Bronze Lion |
| PAPER GLASSES | SAVE THE CHILDREN AND SANTILLANA | CHILDREN EDUCATION | GREY MÈXICO Mexico City | MEXICO | Gold Lion |
| B12 (Launch / Re-launch ) | |||||
| 100% REAL VIRTUAL REALITY | NATAKHTARI BREWERY (EFES GEORGIA) | OLD IRISH | LEAVINGSTONE Tbilisi | REPUBLIC OF GEORGIA | Bronze Lion |
| B13 (Brand Voice & Strategic Storytelling) | |||||
| IT'S IN YOU | DAVID JONES | RETAIL/FASHION | TBWA\SYDNEY | AUSTRALIA | Silver Lion |
| THE SWEDISH NUMBER | SWEDISH TOURIST ASSOCIATION | TOURISM | INGO Stockholm | SWEDEN | Gold Lion |
| B14 (Content-led Engagement & Marketing) | |||||
| THE ORGANIC EFFECT | COOP | RETAIL STORES | FORSMAN & BODENFORS Gothenburg | SWEDEN | Silver Lion |
| KEYS OF HOPE | DEUTSCHER CARITASVERBAND / CARITAS INTERNATIONAL | WORLDWIDE HELP FOR PEOPLE ON THE RUN | BBDO GROUP GERMANY Dusseldorf | GERMANY | Bronze Lion |
| THE MINDCHANGER WORKOUT | RIO 2016 | PARALYMPIC GAMES | OGILVY BRASIL São Paulo | BRAZIL | Bronze Lion |
| EVERY DAY A PLAY | KATONA JOZSEF THEATER | KATONA JOZSEF THEATER | Y&R BUDAPEST | HUNGARY | Silver Lion |
| C01 (Use of Web Platforms & Apps) | |||||
| THE HOUSE OF CLICKS | HEMNET | COMMERCIAL RESIDENCE | PRIME Stockholm | SWEDEN | Bronze Lion |
| OPEN ROAD PROJECT | TOYOTA | TOYOTA I-ROAD | DENTSU INC Tokyo | JAPAN | Bronze Lion |
| THE END OF SOCIETY SIMULATOR | UBISOFT | UBISOFT | BETC Paris | FRANCE | Silver Lion |
| C02 (Social Community Building / Management) | |||||
| LADYBALLS | OVARIAN CANCER CANADA | PUBLIC AWARENESS - OVARIAN CANCER | GREY CANADA Toronto | CANADA | Bronze Lion |
| #JOINTHEHERD | WILDAID | WILDLIFE CONSERVATION | GREY LONDON | UNITED KINGDOM | Silver Lion |
| C04 (Influencer Communication & Social Amplification) | |||||
| THE LAST MASK | NATALIA PONCE DE LEON FOUNDATION | NATALIA PONCE DE LEON FOUNDATION | J. WALTER THOMPSON COLOMBIA Bogotá | COLOMBIA | Silver Lion |
| C05 (Response / Real-time Activity) | |||||
| #ALLTREESAREBEAUTIFUL | REESE'S | REESE'S PEANUT BUTTER CUPS | ARNOLD WORLDWIDE New York | USA | Silver Lion |
| THE SECOND SCOREBOARD | TELETICA, INAMU, FEDEFUTBOL | DOMESTIC VIOLENCE | J. WALTER THOMPSON COSTA RICA San José | COSTA RICA | Bronze Lion |
| BERNIE SPEED TEST | ARCUB FOR BUCHAREST2021 | BUCHAREST2021 - EUROPEAN CAPITAL OF CULTURE CANDIDATE | PUBLICIS ROMANIA Bucharest | ROMANIA | Silver Lion |
| WIN A BREAST RECONSTRUCTION | BENETIET | BENETIET | LDV UNITED Antwerp | BELGIUM | Bronze Lion |
| #WHOISTHEKING | BURGER KING FRANCE | FOOD | BUZZMAN Paris | FRANCE | Bronze Lion |
| C06 (Co-Creation & User Generated Content ) | |||||
| MCWHOPPER | BURGER KING | MCWHOPPER | Y&R NZ Auckland | NEW ZEALAND | Bronze Lion |
| C07 (Innovative Use of Social Media ) | |||||
| MANBOOBS | MACMA | BREAST CANCER AWARENESS | DAVID Buenos Aires | ARGENTINA | Silver Lion |
| C08 (Use of New Technology) | |||||
| THE FIELD TRIP TO MARS | LOCKHEED MARTIN | GENERATION BEYOND | McCANN NEW YORK | USA | Bronze Lion |
| D01 (Research, Data Analytics & Insight Generation) | |||||
| THE HOUSE OF CLICKS | HEMNET | COMMERCIAL RESIDENCE | PRIME Stockholm | SWEDEN | Gold Lion |
| MIRRORS OF RACISM | NGO CRIOLA | NGO | W3HAUS São Paulo | BRAZIL | Bronze Lion |
| D02 (PR Excellence in Effectiveness) | |||||
| NO BORDERS | AIRBNB | AIRBNB | TBWA\CHIAT\DAY Los Angeles | USA | Silver Lion |
| E02 (Territory Marketing & Communication) | |||||
| MA PLACE EST DANS LA SALLE | PRODISS | ENTERTAINMENT | FRED & FARID PARIS | FRANCE | Bronze Lion |
| CHOCÓ TO DANCE | JPGC FOUNDATION | SCHOLARSHIPS FUND | MULLENLOWE SSP3 Bogotá D.C. | COLOMBIA | Bronze Lion |
| THE BULLETPEN | MINISTRY OF NATIONAL EDUCATION COLOMBIA | MINISTRY OF NATIONAL EDUCATION | McCANN COLOMBIA Bogotá | COLOMBIA | Bronze Lion |
| G01 (Integrated Campaign led by PR) | |||||
| THE LAST MASK | NATALIA PONCE DE LEON FOUNDATION | NATALIA PONCE DE LEON FOUNDATION | J. WALTER THOMPSON COLOMBIA Bogotá | COLOMBIA | Silver Lion |
| #OPTOUTSIDE | REI | #OPTOUTSIDE | VENABLES BELL & PARTNERS San Francisco | USA | Silver Lion |
| G02 (Costs / Creative Performance PR Campaign) | |||||
| VAN GOGH BNB | ART INSTITUTE OF CHICAGO | VAN GOGH "BEDROOMS" EXHIBIT | LEO BURNETT CHICAGO | USA | Gold Lion |
Click here for a reminder of the Cannes Lions 2016 PR Lions shortlist in full.
