#CannesLions2016: PR Lions shortlist

20 Jun 2016

The PR Lions shortlist has been released with 239 entries making it to the final round at Cannes Lions 2016...

There are no South African entries on the shortlist:

PR Lions shortlist

Title	Client	Product	Agency	Country
A01 (Food & Drinks )
PURITY TEST	VALVIS HOLDING	AQUA CARPATICA	COHNANDJANSEN J. WALTER THOMPSON Bucharest	ROMANIA
NO LABEL: THE WORLD'S FIRST TRANSGENDER BEER	BREWDOG	NO LABEL	THE ROMANS London	UNITED KINGDOM
10 MINUTES NOODLE	NISSIN FOOD PRODUCTS CO.	DONBEI	DENTSU INC Tokyo	JAPAN
EDIBLE SIX PACK RINGS	SALTWATER BREWERY	SALTWATER BREWERY	WE BELIEVERS New York	USA
A02 (Fast Moving Consumer Goods )
ADVICE WIPES	TOMMEE TIPPEE	TOMMEE TIPPEE ADVICE WIPES		USA
A03 (Durable Consumer Goods)
STRAIGHT OUTTA	BEATS BY DRE.	BEATS BY DRE.	R/GA HUSTLE Los Angeles	USA
TOUCHABLE INK	THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND	TOUCHABLE INK	J. WALTER THOMPSON BANGKOK	THAILAND
A04 (Healthcare & Wellbeing)
ANTI-BACTERIAL RED PACKET	UNILEVER CHINA	LIFEBUOY	BBH CHINA Shanghai	CHINA
NIVEA DOLL	BDF NIVEA BRASIL	SUNBLOCK	FCB BRASIL São Paulo	BRAZIL
A05 (Luxury Goods & Services)
SLIDE AMAZING IN MOTION	LEXUS INTERNATIONAL	LEXUS	CHI & PARTNERS London	UNITED KINGDOM
NOT COMING SOON	REMY MARTIN	LOUIS XIII	FRED & FARID New York	USA
A06 (Cars & Automotive Products & Services)
BAJAJ V	BAJAJ	BAJAJ AUTOMOBILES	LEO BURNETT INDIA Mumbai	INDIA
A07 (Retail, e-Commerce, Restaurants & Fast Food Chains)
THE GENDER-FREE CHRISTMAS CATALOG	SYSTÈME U	RETAIL	TBWA\PARIS	FRANCE
THE ORGANIC EFFECT	COOP	RETAIL STORES	FORSMAN & BODENFORS Gothenburg	SWEDEN
HOME FOR CHRISTMAS	EDEKA ZENTRALE & CO. KG	EDEKA	JUNG von MATT Hamburg	GERMANY
BEES CAN FIND SUGAR WHERE YOU LEAST SUSPECT IT	NÁŠ GRUNT	NÁŠ GRUNT - SHOPS WITH HONEST PRODUCTS FROM NATURAL INGREDIENTS	McCANN ERICKSON PRAGUE	CZECH REPUBLIC
SUGAR DETOX	INTERMARCHÉ	INTERMARCHÉ	MARCEL Paris	FRANCE
BITTERSWEET PIES	PAUL	RESTAURANTS	McCANN WORLDGROUP ROMANIA Bucharest / MRM//McCANN Bucharest	ROMANIA
#WHOISTHEKING	BURGER KING FRANCE	FOOD	BUZZMAN Paris	FRANCE
THE GREAT SLEEP	IKEA GERMANY	IKEA	THJNK Hamburg	GERMANY
THE FIRST CHOIR OF REAL GARBAGE COLLECTORS	IKEA	AWARENESS CAMPAIGN	MRM//McCANN SPAIN Madrid	SPAIN
A08 (Travel, Transport & Leisure)
VAN GOGH BNB	ART INSTITUTE OF CHICAGO	VAN GOGH "BEDROOMS" EXHIBIT	LEO BURNETT CHICAGO	USA
YELLOW BACKIE	YELLOW BIKE	BIKE TOURS & RENTALS	WILMAR/MATTHIJS Amsterdam	THE NETHERLANDS
THE SWEDISH NUMBER	SWEDISH TOURIST ASSOCIATION	TOURISM	INGO Stockholm	SWEDEN
CALL BRUSSELS	VISIT BRUSSELS	VISIT BRUSSELS	AIR Brussels	BELGIUM
PAY WITH BLOOD	UNTOLD FESTIVAL AND NATIONAL INSTITUTE FOR BLOOD DONATIONS	EVENTS	McCANN WORLDGROUP ROMANIA Bucharest	ROMANIA
A09 (Media & Publications)
#DININGFORBRUSSELS	MEDIAFIN	DE TIJD / L'ECHO NEWSPAPER	FAMOUS BRUSSELS	BELGIUM
STARDUST FOR BOWIE	STUDIO BRUSSEL	STARDUST FOR BOWIE	DDB BRUSSELS	BELGIUM
THE END OF SOCIETY SIMULATOR	UBISOFT	UBISOFT	BETC Paris	FRANCE
X-RAY RECORDS	HURRIYET	AILE ICI SIDDETE SON	TBWA\ISTANBUL	TURKEY
FREE MY VOICE	DAILY TIMES	NIL	GREY GROUP Singapore	SINGAPORE
NETFLIX HELPS PARENTS CELEBRATE NEW YEAR’S EVE ON-DEMAND	NETFLIX	NETFLIX NEW YEAR'S EVE COUNTDOWNS	ZENO GROUP Chicago	USA
PEPITO	GFR MEDIA	PRIMERA HORA	McCANN San Juan / HAROLD JESSURUN San Juan	PUERTO RICO
A10 (Financial Products & Services)
DON'T DRINK AND DIVE	TRYGG-HANSA	WATER SAFETY	PRIME Stockholm	SWEDEN
THE GUY WHO CUT EVERYTHING IN HALF	DEUTSCHER ANWALTVEREIN	LEGAL ADVICE (GERMAN BAR ASSOCIATION)	SERVICEPLAN Munich	GERMANY
POCKET MONEY — EQUAL FUTURE	ANZ	ANZ BANK	TBWA MELBOURNE	AUSTRALIA
GAYNZ	ANZ	ANZ BANK	TBWA MELBOURNE	AUSTRALIA
BIRD HOUSE ALARM	GENERALI INSURANCE	INSURANCE	OGILVY MADRID	SPAIN
CLEVER KASH	ASB BANK	CLEVER KASH	SAATCHI & SAATCHI Auckland	NEW ZEALAND
NBATM	BMO (BANK OF MONTREAL)	FINANCIAL SERVICES/NBA SPONSORSHIP	FCB Toronto	CANADA
A12 (Commercial Public Services)
VODAFONE SMART JACKET	VODAFONE	MOBILE TECHNOLOGY	DDB & TRIBAL WORLDWIDE AMSTERDAM	THE NETHERLANDS
#MYFUTUREISMINETOSAVE	FAR EASTONE TELECOMMUNICATIONS	TELECOMMUNICATION COMPANY	OGILVY & MATHER Taipei	CHINESE TAIPEI
PLANT LAMP	UNIVERSITY OF ENGINEERING AND TECHNOLOGY	ADMISSION 2016	FCB MAYO Lima	PERU
THIS WAS LOUISE'S PHONE	VOO	VOO	AIR Brussels	BELGIUM
PAPER GLASSES	SAVE THE CHILDREN AND SANTILLANA	CHILDREN EDUCATION	GREY MÈXICO Mexico City	MEXICO
A13 (Public Sector)
BERNIE SPEED TEST	ARCUB FOR BUCHAREST2021	BUCHAREST2021 - EUROPEAN CAPITAL OF CULTURE CANDIDATE	PUBLICIS ROMANIA Bucharest	ROMANIA
CHANGE4LIFE SUGAR SMART CAMPAIGN	PUBLIC HEALTH ENGLAND	SUGAR SMART APP	FREUDS London	UNITED KINGDOM
LET US BULLY YOU - IN VIRTUAL REALITY.	UR	PRODUCT	McCANN STOCKHOLM Stockholm	SWEDEN
PREDIABETES	AD COUNCIL	DIABETES PREVENTION	OGILVY & MATHER New York	USA
THE BULLETPEN	MINISTRY OF NATIONAL EDUCATION COLOMBIA	MINISTRY OF NATIONAL EDUCATION	McCANN COLOMBIA Bogotá	COLOMBIA
REWORD	HEADSPACE	REWORD WEB APPLICATON	LEO BURNETT MELBOURNE	AUSTRALIA
A14 (Charity & not for Profit)
#COVERTHEATHLETE	COVERTHEATHLETE.COM	#COVERTHEATHLETE	JOHN ST. Toronto	CANADA
THE UNCONVENTIONAL OVEN	KIDSAFE	PUBLIC SERVICE ANNOUNCEMENT	DDB GROUP MELBOURNE	AUSTRALIA
WAITING LINES	RE-BORN TO BE ALIVE	ORGAN DONATION	DUVAL GUILLAUME Antwerp	BELGIUM
FIRST PHOTO LAST PHOTO	JOY OF LIFE	JOY OF LIFE	GREY GROUP HONG KONG / GREY GROUP Shanghai	HONG KONG
CHANGE PLEASE	CHANGE PLEASE AND THE BIG ISSUE	CHANGE PLEASE	FCB INFERNO London	UNITED KINGDOM
A KIDNEY ON EBAY	FRANCE ADOT	ORGAN DONATION ASSOCIATION	FCB PARIS Paris	FRANCE
AMNESTY INTERNATIONAL UNBLOCKER	AMNESTY INTERNATIONAL	WORLD DAY AGAINST CYBER CENSORSHIP	COLENSO BBDO Auckland	NEW ZEALAND
#JOINTHEHERD	WILDAID	WILDLIFE CONSERVATION	GREY LONDON	UNITED KINGDOM
DONAIL	WWF JAPAN	WWF JAPAN	ADK Tokyo	JAPAN
LEGALLY BRIDE	KAFA	WOMEN'S RIGHTS NGO	LEO BURNETT BEIRUT	LEBANON
THE GOOD NOTE	BOU KHALIL SUPERMARCHÉ	THE GOOD NOTE	J. WALTER THOMPSON BEIRUT	LEBANON
#H2OFILTER	UNICEF	FUND	PUBLICIS CONSEIL Paris	FRANCE
A JEWEL FOR A REFUGEE	NORWEGIAN ORGANIZATION FOR ASYLUM SEEKERS (NOAS) / NORSK ORGANISASJON FOR ASYLSØ	REFUGEES	GOOD MORNING Oslo	NORWAY
THE LAST WORD	WWF HONG KONG	SAVING THE AFRICAN ELEPHANT	GEOMETRY GLOBAL Hong Kong	HONG KONG
BEAUTY TIPS BY RESHMA	MAKE LOVE NOT SCARS	ACID ATTACK	OGILVY & MATHER MUMBAI	INDIA
CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.	PINK RIBBON GERMANY	BREAST CANCER AWARENESS	DDB GROUP GERMANY Berlin	GERMANY
MANBOOBS	MACMA	BREAST CANCER AWARENESS	DAVID Buenos Aires	ARGENTINA
B01 (Corporate Communication & Reputation Management )
THE GENDER-FREE CHRISTMAS CATALOG	SYSTÈME U	RETAIL	TBWA\PARIS	FRANCE
KNOCK KNOCK CATS PROJECT	NISSAN MOTOR CO.	COMPANY INITIATIVE	TBWA\HAKUHODO Tokyo	JAPAN
EYE AM UNIQUE	LENSCRAFTERS	LENSCRAFTERS	MARCEL Paris	FRANCE
THE REAL TRIX RABBIT	GENERAL MILLS	TRIX	McCANN NEW YORK New York	USA
BREATHLESS CHOIR	PHILIPS	SIMPLYGO MINI	OGILVY & MATHER LONDON	UNITED KINGDOM
SUPER BOWL BABIES CHOIR	NATIONAL FOOTBALL LEAGUE	SUPER BOWL 50	GREY NEW YORK	USA
THE PAYBACK DINNER	RECLAME AQUI	RECLAME AQUI	GREY BRAZIL São Paulo	BRAZIL
VALENTINE'S GAY	O BOTICÁRIO	O BOTICÁRIO	ALMAPBBDO São Paulo	BRAZIL
B02 (Public Affairs & Lobbying)
WIN A BREAST RECONSTRUCTION	BENETIET	BENETIET	LDV UNITED Antwerp	BELGIUM
FIRST PRESIDENTIAL DEBATE	ARGENTINA DEBATE	FIRST PRESIDENTIAL DEBATE	BBDO ARGENTINA Buenos Aires	ARGENTINA
GAY TURTLE	AMNESTY INTERNATIONAL TURKEY	NON-GOVERNMENTAL ORGANISATION	TBWA\ISTANBUL	TURKEY
#THEREAL10	AAUW	AAUW	RETHINK Toronto / WONGDOODY Los Angeles	CANADA
DIGGERS AGAINST INJUSTICE	EL FARO	ELFARO.NET DIGITAL NEWSPAPER	PUBLICIDAD COMERCIAL LOWE EL SALVADOR Antiguo Cuscatlán	EL SALVADOR
I'M NOT ASKING TO BE A FIREFIGHTER	FOUNDATION INTEGRATION	RECRUITMENT SERVICE FOR PEOPLE WITH DISABILITIES	WALK Warsaw	POLAND
B03 (Crisis Communications & Issue Management)
MA PLACE EST DANS LA SALLE	PRODISS	ENTERTAINMENT	FRED & FARID PARIS	FRANCE
DAUGHTERS OF MOTHER INDIA	RESPONSIBLE FILMS	DOCUMENTARY FILM	WEBER SHANDWICK Mumbai / RESPONSIBLE FILMS Mumbai	INDIA
#WHOISTHEKING	BURGER KING FRANCE	FOOD	BUZZMAN Paris	FRANCE
THE BLACKOUT BUS	BRUSSELS AIRLINES	AIRLINE SERVICES	TBWA\BELGIUM Brussels	BELGIUM
THE BEST MILK CANNOT BE BOUGHT	ALMARAI	CORPORATE COMMUNICATION	LEO BURNETT Riyadh	SAUDI ARABIA
B04 (Business Citizenship / Corporate Responsibility)
ALIVE MEMORY	GOOGLE RUSSIA	COMMUNICATION CAMPAIGN	FRIENDS Moscow	RUSSIA
DON'T DRINK AND DIVE	TRYGG-HANSA	WATER SAFETY	PRIME Stockholm	SWEDEN
POCKET MONEY — EQUAL FUTURE	ANZ	ANZ BANK	TBWA MELBOURNE	AUSTRALIA
MARRIAGE MARKET TAKEOVER	SK-II	SKINCARE	FORSMAN & BODENFORS Gothenburg	SWEDEN
TOUCHABLE INK	THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND	TOUCHABLE INK	J. WALTER THOMPSON BANGKOK	THAILAND
END THE SILENCE	LA SIRENA	LA SIRENA	PAGÉS BBDO Santo Domingo	DOMINICAN REPUBLIC
STRIKING LESSONS	BRISA HIGHWAY COMPANY	INSTITUTIONAL	LEO BURNETT LISBOA	PORTUGAL
LET GIRLS BE GIRLS	PROCTER & GAMBLE	COVERGIRL	GREY ARGENTINA Buenos Aires / GREY MELBOURNE	ARGENTINA
MCWHOPPER	BURGER KING	MCWHOPPER	Y&R NZ Auckland / Y&R MEDIA NZ Auckland / DAVID Miami	NEW ZEALAND
IT CAN WAIT	AT&T	AT&T	BBDO New York	USA
PUP SYNDROME	PEDIGREE	SOCIAL AWARENESS MESSAGE	BBDO RUSSIA GROUP Moscow	RUSSIA
B05 (Business Citizenship / Environmental )
THE ORGANIC EFFECT	COOP	RETAIL STORES	FORSMAN & BODENFORS Gothenburg	SWEDEN
VULTURES WARN	USAID PERU	USAID PERU	FCB MAYO Lima	PERU
EDIBLE SIX PACK RINGS	SALTWATER BREWERY	SALTWATER BREWERY	WE BELIEVERS New York	USA
B06 (Internal Communications & Employee Engagement )
GRILLED DOGS: THE WHOPPER OF HOT DOGS	BURGER KING CORPORATION	GRILLED DOGS	CODE AND THEORY New York	USA
MERRY LITTLE CARS	FORD	FORD	BLUE HIVE London	UNITED KINGDOM
ALMIRALL	ALMIRALL	PHARMA	SHACKLETON Madrid	SPAIN
B07 (Media Relations)
MISSING TYPE	NHS BLOOD AND TRANSPLANT	NATIONAL BLOOD WEEK	ENGINE London	UNITED KINGDOM
REMEMBER. CORRECTING MEMORY ERRORS.	AUSCHWITZ-BIRKENAU MEMORIAL AND MUSEUM	AUSCHWITZ-BIRKENAU MEMORIAL AND MUSEUM	FCB WARSAW Warsaw	POLAND
BREATHLESS CHOIR	PHILIPS	SIMPLYGO MINI	OGILVY & MATHER LONDON	UNITED KINGDOM
SAVING AFRICA'S LAST WILD RHINOS, BY POISONING THEM.	RHINO RESCUE PROJECT	WILDLIFE CONSERVATION	OGILVY & MATHER VIETNAM Ho Chi Minh City / RHINO RESCUE PROJECT Gauteng	VIETNAM
UNDER ARMOUR PHELPS	UNDER ARMOUR	UNDER ARMOUR	DROGA5 New York	USA
REI #OPTOUTSIDE	REI	#OPTOUTSIDE	VENABLES BELL & PARTNERS San Francisco / REI Kent	USA
B08 (Events & Stunts )
UNFORGOTTEN SOLDIERS	SKY TELEVISION NEW ZEALAND	HISTORY CHANNEL	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND
THE UNCONVENTIONAL OVEN	KIDSAFE	PUBLIC SERVICE ANNOUNCEMENT	DDB GROUP MELBOURNE	AUSTRALIA
FIRST PHOTO LAST PHOTO	JOY OF LIFE	JOY OF LIFE	GREY GROUP HONG KONG / GREY GROUP Shanghai	HONG KONG
THE REVERSED TRAILER	HARALD A. MØLLER/ VOLKSWAGEN NORWAY	VOLKSWAGEN TRAILER ASSIST	TRY Oslo	NORWAY
COMING SOON	RAISING THE ROOF	RAISING THE ROOF	LEO BURNETT TORONTO	CANADA
VAN GOGH BNB	ART INSTITUTE OF CHICAGO	VAN GOGH "BEDROOMS" EXHIBIT	LEO BURNETT CHICAGO	USA
UNKNOWNS	CANON U.S.A	CANON EOS REBEL T6I	GREY NEW YORK	USA
THE FIELD TRIP TO MARS	LOCKHEED MARTIN	GENERATION BEYOND	McCANN NEW YORK New York	USA
THE DILEMMA	HEINEKEN	HEINEKEN	PUBLICIS ITALY Milan	ITALY
LEGALLY BRIDE	KAFA	WOMEN'S RIGHTS NGO	LEO BURNETT BEIRUT	LEBANON
SURGEON TRYOUTS	KURASHIKI CENTRAL HOSPITAL	RECRUITMENT	TBWA\HAKUHODO Tokyo / HAKUHODO Tokyo	JAPAN
SL BENFICA SAFETY DEMONSTRATION	SL BENFICA, EMIRATES	SL BENFICA SPONSORSHIP	O ESCRITORIO Estoril	PORTUGAL
#BEFEARLESS	SAMSUNG ELECTRONICS	SAMSUNG ELECTRONICS	CHEIL WORLDWIDE Seoul / CHEIL GERMANY Schwalbach / CHEIL WORLDWIDE Dubai	SOUTH KOREA
THE LOST CHILDREN	SHANTI HOUSE	THESE WHO LIVING IN THE STREET	ACW GREY TEL AVIV	ISRAEL
DACIA FAMILY PROJECT	RENAULT ITALIA	AUTOMOTIVE	PUBLICIS ITALY Milan	ITALY
EXCHANGE PROGRAMS	UNICEF - UNITED NATIONS CHILDREN'S FUND	CORPORATE IMAGE	OGILVY BRASIL São Paulo	BRAZIL
NIVEA DOLL	BDF NIVEA BRASIL	SUNBLOCK	FCB BRASIL São Paulo	BRAZIL
STRIKING LESSONS	BRISA HIGHWAY COMPANY	INSTITUTIONAL	LEO BURNETT LISBOA	PORTUGAL
B09 (Live Shows / Concerts / Festivals)
ANALOG	AMERICAN GREETINGS	AMERICAN GREETINGS	MULLENLOWE Boston	USA
SL BENFICA SAFETY DEMONSTRATION	SL BENFICA, EMIRATES	SL BENFICA SPONSORSHIP	O ESCRITORIO Estoril	PORTUGAL
PAY WITH BLOOD	UNTOLD FESTIVAL AND NATIONAL INSTITUTE FOR BLOOD DONATIONS	EVENTS	McCANN WORLDGROUP ROMANIA Bucharest	ROMANIA
B10 (Celebrity Endorsement)
BVG - IS' MIR EGAL	BERLINER VERKEHRSBETRIEBE (BVG)	IMAGEFILM	JUNG von MATT Hamburg	GERMANY
THE LAST MASK	NATALIA PONCE DE LEON FOUNDATION	NATALIA PONCE DE LEON FOUNDATION	J. WALTER THOMPSON COLOMBIA Bogotá	COLOMBIA
#LEBIGSWIM	HEINEKEN	KRONENBOURG 1664	OGILVY & MATHER LONDON	UNITED KINGDOM
END THE SILENCE	LA SIRENA	LA SIRENA	PAGÉS BBDO Santo Domingo	DOMINICAN REPUBLIC
#DADDO	PANTENE	PANTENE HAIR CARE	GREY NEW YORK	USA
BRAVE CUT	FUNDATIA RENASTEREA	HEALTH	McCANN WORLDGROUP ROMANIA Bucharest	ROMANIA
B11 (Sponsorship & Partnership)
THE DILEMMA	HEINEKEN	HEINEKEN	PUBLICIS ITALY Milan	ITALY
SWITCHING SADDLES - VICTORIA PENDLETON	BETFAIR	BETFAIR BETTING EXCHANGE	PITCH London	UNITED KINGDOM
TOUCHABLE INK	THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND	TOUCHABLE INK	J. WALTER THOMPSON BANGKOK	THAILAND
BREAST MILK	BREAST CANCER CURE	BREAST MILK	Y&R NZ Auckland	NEW ZEALAND
PAPER GLASSES	SAVE THE CHILDREN AND SANTILLANA	CHILDREN EDUCATION	GREY MÈXICO Mexico City	MEXICO
KRYLON SPRAY PAINT PRESENTS THE “WORLD’S LONGEST YARD SALE” CAMPAIGN	KRYLON	KRYLON SPRAY PAINT	DEUTSCH New York	USA
B12 (Launch / Re-launch )
LITERARY CRITIC REVIEWS IKEA CATALOGUE	IKEA SCHWEIZ	FURNITURE	WIRZ BBDO SWITZERLAND Zürich	SWITZERLAND
100% REAL VIRTUAL REALITY	NATAKHTARI BREWERY (EFES GEORGIA)	OLD IRISH	LEAVINGSTONE Tbilisi	REPUBLIC OF GEORGIA
SUGAR DETOX	INTERMARCHÉ	INTERMARCHÉ	MARCEL Paris	FRANCE
GRILLED DOGS: THE WHOPPER OF HOT DOGS	BURGER KING CORPORATION	GRILLED DOGS	CODE AND THEORY New York	USA
EDIBLE SIX PACK RINGS	SALTWATER BREWERY	SALTWATER BREWERY	WE BELIEVERS New York	USA
B13 (Brand Voice & Strategic Storytelling)
THE GENDER-FREE CHRISTMAS CATALOG	SYSTÈME U	RETAIL	TBWA\PARIS	FRANCE
BEAUTY - SKIN DEEP	UNILEVER	VASELINE	IN PRESS PORTER NOVELLI São Paulo	BRAZIL
PRIDE IN DIVERSITY	DAVID JONES	RETAIL/FASHION	TBWA\SYDNEY / MAUD Surry Hills	AUSTRALIA
IT'S IN YOU	DAVID JONES	RETAIL/FASHION	TBWA\SYDNEY / MAUD Surry Hills	AUSTRALIA
THE SWEDISH NUMBER	SWEDISH TOURIST ASSOCIATION	TOURISM	INGO Stockholm	SWEDEN
ADVICE WIPES	TOMMEE TIPPEE	TOMMEE TIPPEE ADVICE WIPES		USA
DONATE YOUR SIGNATURE	UNESCO JAPAN	UNWRITABLE RECEIPT	BEACON/LEO BURNETT Tokyo	JAPAN
HAPPY TEARS	SCA	TEMPO	PROXIMITY ITALIA Milan	ITALY
B14 (Content-led Engagement & Marketing)
THE ORGANIC EFFECT	COOP	RETAIL STORES	FORSMAN & BODENFORS Gothenburg	SWEDEN
DON'T DRINK AND DIVE	TRYGG-HANSA	WATER SAFETY	PRIME Stockholm	SWEDEN
KEYS OF HOPE	DEUTSCHER CARITASVERBAND / CARITAS INTERNATIONAL	WORLDWIDE HELP FOR PEOPLE ON THE RUN	BBDO GROUP GERMANY Dusseldorf	GERMANY
POCKET MONEY — EQUAL FUTURE	ANZ	ANZ BANK	TBWA MELBOURNE	AUSTRALIA
SURVIVAL BILLBOARD	MICROSOFT	XBOX / TOMB RAIDER	McCANN LONDON	UNITED KINGDOM
THE MINDCHANGER WORKOUT	RIO 2016	PARALYMPIC GAMES	OGILVY BRASIL São Paulo	BRAZIL
THE DILEMMA	HEINEKEN	HEINEKEN	PUBLICIS ITALY Milan	ITALY
EVERY DAY A PLAY	KATONA JOZSEF THEATER	KATONA JOZSEF THEATER	Y&R BUDAPEST	HUNGARY
MANBOOBS	MACMA	BREAST CANCER AWARENESS	DAVID Buenos Aires	ARGENTINA
C01 (Use of Web Platforms & Apps)
SLOW DOWN GPS	IF INSURANCE	INSURANCE	FORSMAN & BODENFORS Gothenburg	SWEDEN
THE HOUSE OF CLICKS	HEMNET	COMMERCIAL RESIDENCE	PRIME Stockholm	SWEDEN
OPEN ROAD PROJECT	TOYOTA	TOYOTA I-ROAD	DENTSU INC Tokyo	JAPAN
REMEMBER. CORRECTING MEMORY ERRORS.	AUSCHWITZ-BIRKENAU MEMORIAL AND MUSEUM	AUSCHWITZ-BIRKENAU MEMORIAL AND MUSEUM	FCB WARSAW Warsaw	POLAND
ZERO MINUTES OF FAME	THE BRADY CAMPAIGN	THE BRADY CAMPAIGN	OGILVY & MATHER Chicago	USA
SAFE & SOUND MUSIC PLAYER	LMG INSURANCE PUBLIC COMPANY	ROAD SAFETY AWARENESS CAMPAIGN	BBDO BANGKOK	THAILAND
THE END OF SOCIETY SIMULATOR	UBISOFT	UBISOFT	BETC Paris	FRANCE
RECLAIMING HISTORY	UNESCO	DIGITAL MUSEUM	OGILVY & MATHER New York	USA
C02 (Social Community Building / Management)
THE ORGANIC EFFECT	COOP	RETAIL STORES	FORSMAN & BODENFORS Gothenburg	SWEDEN
LADYBALLS	OVARIAN CANCER CANADA	PUBLIC AWARENESS - OVARIAN CANCER	GREY CANADA Toronto	CANADA
#JOINTHEHERD	WILDAID	WILDLIFE CONSERVATION	GREY LONDON	UNITED KINGDOM
GAY TURTLE	AMNESTY INTERNATIONAL TURKEY	NON-GOVERNMENTAL ORGANISATION	TBWA\ISTANBUL	TURKEY
MANBOOBS	MACMA	BREAST CANCER AWARENESS	DAVID Buenos Aires	ARGENTINA
REI #OPTOUTSIDE	REI	#OPTOUTSIDE	VENABLES BELL & PARTNERS San Francisco / REI Kent	USA
C03 (Audience Targeting / Engagement Strategies)
DONATE THE HATE - THE INVOLUNTARY ONLINE DONATION	ZDK - GESELLSCHAFT DEMOKRATISCHE KULTUR GGMBH	EXIT DEUTSCHLAND	GRABARZ & PARTNER Hamburg	GERMANY
THE MINDCHANGER WORKOUT	RIO 2016	PARALYMPIC GAMES	OGILVY BRASIL São Paulo	BRAZIL
C04 (Influencer Communication & Social Amplification)
IT'S IN YOU	DAVID JONES	RETAIL/FASHION	TBWA\SYDNEY / MAUD Surry Hills	AUSTRALIA
MARRIAGE MARKET TAKEOVER	SK-II	SKINCARE	FORSMAN & BODENFORS Gothenburg	SWEDEN
THE LAST MASK	NATALIA PONCE DE LEON FOUNDATION	NATALIA PONCE DE LEON FOUNDATION	J. WALTER THOMPSON COLOMBIA Bogotá	COLOMBIA
MESSAGE FROM BARRACK	ACTION AGAINST HUNGER	CHARITY	TBWA\PARIS	FRANCE
MY TWITTER PASSWORD IS 060114	INSTITUTO DE LA MEMORIA & APEAD	INSTITUTO DE LA MEMORIA & APEAD	McCANN LIMA	PERU
DEUTSCHES KINDERHILFSWERK - "THE NAME CHANGER"	DEUTSCHES KINDERHILFSWERK	CHARITY EVENT	JUNG von MATT Hamburg	GERMANY
C05 (Response / Real-time Activity)
#ALLTREESAREBEAUTIFUL	REESE'S	REESE'S PEANUT BUTTER CUPS	ARNOLD WORLDWIDE New York / HAVAS WORLDWIDE NEW YORK	USA
THE SECOND SCOREBOARD	TELETICA, INAMU, FEDEFUTBOL	DOMESTIC VIOLENCE	J. WALTER THOMPSON COSTA RICA San José	COSTA RICA
BERNIE SPEED TEST	ARCUB FOR BUCHAREST2021	BUCHAREST2021 - EUROPEAN CAPITAL OF CULTURE CANDIDATE	PUBLICIS ROMANIA Bucharest	ROMANIA
WIN A BREAST RECONSTRUCTION	BENETIET	BENETIET	LDV UNITED Antwerp	BELGIUM
NO BORDERS	AIRBNB	AIRBNB	TBWA\CHIAT\DAY Los Angeles	USA
#WHOISTHEKING	BURGER KING FRANCE	FOOD	BUZZMAN Paris	FRANCE
THE IVORY BURN	WILDAID	WILDLIFE CONSERVATION	GREY LONDON	UNITED KINGDOM
HOW CHARITIES BECAME DONORS	FREE A GIRL	CHARITY	TBWA\NEBOKO Amsterdam	THE NETHERLANDS
C06 (Co-Creation & User Generated Content )
THE HOUSE OF CLICKS	HEMNET	COMMERCIAL RESIDENCE	PRIME Stockholm	SWEDEN
THE REAL TRIX RABBIT	GENERAL MILLS	TRIX	McCANN NEW YORK New York	USA
MCWHOPPER	BURGER KING	MCWHOPPER	Y&R NZ Auckland / Y&R MEDIA NZ Auckland / DAVID Miami	NEW ZEALAND
THE SWEDISH NUMBER	SWEDISH TOURIST ASSOCIATION	TOURISM	INGO Stockholm	SWEDEN
C07 (Innovative Use of Social Media )
MISSING TYPE	NHS BLOOD AND TRANSPLANT	NATIONAL BLOOD WEEK	ENGINE London	UNITED KINGDOM
HACK IN BLACK	ACTIVSION	CALL OF DUTY : BLACK OPS 3	EDELMAN Los Angeles	USA
THE SECOND SCOREBOARD	TELETICA, INAMU, FEDEFUTBOL	DOMESTIC VIOLENCE	J. WALTER THOMPSON COSTA RICA San José	COSTA RICA
VAN GOGH BNB	ART INSTITUTE OF CHICAGO	VAN GOGH "BEDROOMS" EXHIBIT	LEO BURNETT CHICAGO	USA
THE FIRST EVER PINTEREST YARD SALE	SHERWIN WILLIAMS	KRYLON	DEUTSCH New York	USA
MANBOOBS	MACMA	BREAST CANCER AWARENESS	DAVID Buenos Aires	ARGENTINA
C08 (Use of New Technology)
THE FIELD TRIP TO MARS	LOCKHEED MARTIN	GENERATION BEYOND	McCANN NEW YORK New York	USA
AMATEUR REPLAY	ALLIANZ	INSURANCE	OGILVY & MATHER SINGAPORE	SINGAPORE
CLEVER KASH	ASB BANK	CLEVER KASH	SAATCHI & SAATCHI Auckland	NEW ZEALAND
HAPPY GOGGLES	McDONALD'S	HAPPY MEAL BOX	DDB STOCKHOLM	SWEDEN
D01 (Research, Data Analytics & Insight Generation)
THE HOUSE OF CLICKS	HEMNET	COMMERCIAL RESIDENCE	PRIME Stockholm	SWEDEN
MIRRORS OF RACISM	NGO CRIOLA	NGO	W3HAUS São Paulo	BRAZIL
D02 (PR Excellence in Effectiveness)
BREWTROLEUM	HEINEKEN NEW ZEALAND	DB EXPORT	COLENSO BBDO Auckland	NEW ZEALAND
BRING BACK THE BEES	GENERAL MILLS CANADA	HONEY NUT CHEERIOS	COSSETTE Toronto / GENERAL MILLS CANADA Mississauga	CANADA
NO BORDERS	AIRBNB	AIRBNB	TBWA\CHIAT\DAY Los Angeles	USA
THE LIGHT BAG	SALAAM BAALAK TRUST	NGO	CHEIL WORLDWIDE Gurgaon	INDIA
MCWHOPPER	BURGER KING	MCWHOPPER	Y&R NZ Auckland / Y&R MEDIA NZ Auckland / DAVID Miami	NEW ZEALAND
E01 (Multi-Markets Campaigns)
METSÄ WOOD PLAN B	METSÄ WOOD	METSÄ WOOD	HASAN & PARTNERS Helsinki	FINLAND
THE GLOBAL GOALS CAMPAIGN	PROJECT EVERYONE	SUSTAINABLE DEVELOPMENT GOALS	FREUDS London	UNITED KINGDOM
NETFLIX EVERYWHERE	NETFLIX	NETFLIX	MSLGROUP New York	USA
E02 (Territory Marketing & Communication)
NOODLE CRADLE	KAGAWA PREFECTURE	IMMIGRATION PROMOTION	DENTSU INC Tokyo	JAPAN
MA PLACE EST DANS LA SALLE	PRODISS	ENTERTAINMENT	FRED & FARID PARIS	FRANCE
CALL BRUSSELS	VISIT BRUSSELS	VISIT BRUSSELS	AIR Brussels	BELGIUM
CHOCÓ TO DANCE	JPGC FOUNDATION	SCHOLARSHIPS FUND	MULLENLOWE SSP3 Bogotá D.C.	COLOMBIA
THE BULLETPEN	MINISTRY OF NATIONAL EDUCATION COLOMBIA	MINISTRY OF NATIONAL EDUCATION	McCANN COLOMBIA Bogotá	COLOMBIA
G01 (Integrated Campaign led by PR)
MISSING TYPE	NHS BLOOD AND TRANSPLANT	NATIONAL BLOOD WEEK	ENGINE London	UNITED KINGDOM
HOUSE OF CARDS - FU 2016	NETFLIX	HOUSE OF CARDS	BBH NEW YORK	USA
MA PLACE EST DANS LA SALLE	PRODISS	ENTERTAINMENT	FRED & FARID PARIS	FRANCE
LEGALLY BRIDE	KAFA	WOMEN'S RIGHTS NGO	LEO BURNETT BEIRUT	LEBANON
THE LAST MASK	NATALIA PONCE DE LEON FOUNDATION	NATALIA PONCE DE LEON FOUNDATION	J. WALTER THOMPSON COLOMBIA Bogotá	COLOMBIA
DACIA FAMILY PROJECT	RENAULT ITALIA	AUTOMOTIVE	PUBLICIS ITALY Milan	ITALY
FINDING LIGHT IN THE DARK	COCA-COLA MIDDLE EAST	COCA-COLA	MEMAC OGILVY Dubai / FP7/DXB Dubai	UNITED ARAB EMIRATES
GREENLIGHT A VET	WALMART	N/A	SAATCHI & SAATCHI New York	USA
#OPTOUTSIDE	REI	#OPTOUTSIDE	VENABLES BELL & PARTNERS San Francisco	USA
G02 (Costs / Creative Performance PR Campaign)
BEAUTY - SKIN DEEP	UNILEVER	VASELINE	IN PRESS PORTER NOVELLI São Paulo	BRAZIL
BERNIE SPEED TEST	ARCUB FOR BUCHAREST2021	BUCHAREST2021 - EUROPEAN CAPITAL OF CULTURE CANDIDATE	PUBLICIS ROMANIA Bucharest	ROMANIA
VAN GOGH BNB	ART INSTITUTE OF CHICAGO	VAN GOGH "BEDROOMS" EXHIBIT	LEO BURNETT CHICAGO	USA
DAD DANCING AT THORPE PARK ISLAND BEATS	THORPE PARK RESORT	THE ‘ISLAND BEATS’ MUSIC FESTIVAL	TAYLOR HERRING London	UNITED KINGDOM
PINEDO	NETFLIX	HOUSE OF CARDS	CIRCUS BA Buenos Aires	MEXICO
EDIBLE SIX PACK RINGS	SALTWATER BREWERY	SALTWATER BREWERY	WE BELIEVERS New York	USA