All the 2015 Cannes Lions PR winners
The full list of winners for the Cannes Lions PR category has been announced...
A total of 79 awards were handed out in this category, with the Grand Prix going to MSLGROUP New York/Leo Burnett Toronto for Always #Likeagirl: Turning an insult into a confidence movement.
PR Lions Jury President, Lynne Anne Davis, President & Senior Partner Asia Pacific, FleishmanHillard, movingly described discussion amongst the jury that had led to the awarding of their Grand Prix: "There were two jury members who had showed it to their children, and they will never know 'like a girl' to be a put-down," she said. "This is a campaign that marries a brand promise with brand purpose and commercial pursuit. It's not just counting the people reached, but reaching the people who count." She also highlighted that over half of this year's PR Lion-winners had come from PR specialists, attributing the increase to the creativity gap having "completely closed" between advertising and PR agencies.
PR Lions Winners
| Title | Advertiser | Product | Entrant / Agency | Prize |
|---|---|---|---|---|
| ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT | PROCTER & GAMBLE | FEMCARE PRODUCT | MSLGROUP New York / LEO BURNETT TORONTO | Grand Prix |
| 70 GUARDIANS OF WINTER | ŠKODA SPAIN | ŠKODA SCOUT 4X4 | PROXIMITY BARCELONA Barcelona | Gold Lion |
| INTERCEPTION | VOLVO | AUTOMOBILES | GREY NEW YORK | Gold Lion |
| THE LUCKY IRON FISH PROJECT | LUCKY IRON FISH | FORTIFIED NUTRITION PRODUCT | GEOMETRY GLOBAL Dubai / MEMAC OGILVY Dubai | Gold Lion |
| TRUE WETSUITS | QUIKSILVER JAPAN | WETSUITS | TBWA\HAKUHODO Tokyo | Gold Lion |
| THE RGB NEWS | ANTENA 1 - OBSERVATOR | BLOOD DONATION | GEOMETRY GLOBAL Bucharest | Gold Lion |
| GREAT CHINESE NAMES FOR GREAT BRITAIN | VISITBRITAIN | TOURISM | OGILVY BEIJING | Gold Lion |
| CLEVER BUOY | OPTUS | OPTUS NETWORK | FUEL COMMUNICATIONS Sydney / M&C SAATCHI Sydney | Gold Lion |
| THE GUN SHOP | STATES UNITED TO PREVENT GUN VIOLENCE | ANTI-GUN VIOLENCE | GREY NEW YORK / GREY ACTIVATION & PR New York | Gold Lion |
| GROCERIES NOT GUNS | MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA | PUBLIC AWARENESS - GUN CONTROL | GREY CANADA Toronto | Gold Lion |
| PROUD WHOPPER | BURGER KING | WHOPPER | DAVID Miami | Gold Lion |
| ASHES | CAMPOFRIO | INSTITUTIONAL. FIRE LA BUREBA FACTORY. | McCANN MADRID | Gold Lion |
| NAZIS AGAINST NAZIS - GERMANY'S MOST INVOLUNTARY CHARITY WALK | ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR | EXIT-DEUTSCHLAND | GGH LOWE Hamburg / GRABARZ & PARTNER Hamburg | Gold Lion |
| GREAT CHINESE NAMES FOR GREAT BRITAIN | VISITBRITAIN | TOURISM | OGILVY BEIJING | Gold Lion |
| PHOTOSHOP MURDER MYSTERY | ADOBE | PHOTOSHOP | EDELMAN San Francisco | Gold Lion |
| #TECHNOLOGYANDSTUFF: RAPID INTEGRATION TURNS PR CRISIS INTO SOCIAL CURRENCY | GENERAL MOTORS | CHEVROLET TRUCKS | FLEISHMANHILLARD St. Louis | Gold Lion |
| THE ICE BUCKET CHALLENGE | THE ALS ASSOCIATION | THE ALS ASSOCIATION | THE ALS ASSOCIATION Washington | Gold Lion |
| ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT | PROCTER & GAMBLE | FEMCARE PRODUCT | MSLGROUP New York / LEO BURNETT TORONTO | Gold Lion |
| SNACKHOLIDAYS | TRANSAVIA | AIRLINE COMPANY | LES GAULOIS Puteaux | Silver Lion |
| PROUD WHOPPER | BURGER KING | WHOPPER | DAVID Miami | Silver Lion |
| THE CONCERT NO ONE WAS WAITING FOR | BBVA | BBVA | FAHRENHEIT DDB Lima | Silver Lion |
| NAZIS AGAINST NAZIS - GERMANY'S MOST INVOLUNTARY CHARITY WALK | ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR | EXIT-DEUTSCHLAND | GGH LOWE Hamburg / GRABARZ & PARTNER Hamburg | Silver Lion |
| CLEVER BUOY | OPTUS | OPTUS NETWORK | FUEL COMMUNICATIONS Sydney / M&C SAATCHI Sydney | Silver Lion |
| THE ART OF WAITING | RECLAME AQUI | INSTITUTIONAL | GREY BRAZIL São Paulo | Silver Lion |
| NAZIS AGAINST NAZIS - GERMANY'S MOST INVOLUNTARY CHARITY WALK | ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR | EXIT-DEUTSCHLAND | GRABARZ & PARTNER Hamburg / GGH LOWE Hamburg | Silver Lion |
| THE GUN SHOP | STATES UNITED TO PREVENT GUN VIOLENCE | ANTI-GUN VIOLENCE | GREY NEW YORK / GREY ACTIVATION & PR New York | Silver Lion |
| #TECHNOLOGYANDSTUFF: RAPID INTEGRATION TURNS PR CRISIS INTO SOCIAL CURRENCY | GENERAL MOTORS | CHEVROLET TRUCKS | FLEISHMANHILLARD St. Louis | Silver Lion |
| HOLOGRAMS FOR FREEDOM | NO SOMOS DELITO (WE ARE NOT CRIME) | NGO | DDB SPAIN Madrid | Silver Lion |
| THE GUN SHOP | STATES UNITED TO PREVENT GUN VIOLENCE | ANTI-GUN VIOLENCE | GREY NEW YORK / GREY ACTIVATION & PR New York | Silver Lion |
| STAY WITH PRIDE | AIRBNB | TRAVEL & ACCOMMODATION | WHYBIN\TBWA GROUP SYDNEY | Silver Lion |
| TRUE WETSUITS | QUIKSILVER JAPAN | WETSUITS | TBWA\HAKUHODO Tokyo | Silver Lion |
| INSPIRING SPIRIT | SCOOT AIRLINES | AIRLINE | SAATCHI & SAATCHI Singapore | Silver Lion |
| INTIMATE WORDS | PROCTER & GAMBLE | ALWAYS | LEO BURNETT MEXICO | Silver Lion |
| LOOK AT ME | SAMSUNG ELECTRONICS | SAMSUNG ELECTRONICS | CHEIL WORLDWIDE Seoul | Silver Lion |
| MOVE THE LUNCH | HEINEKEN | HEINEKEN | CHICO LATAM Bogotá | Silver Lion |
| MAS QUE UN AUTO | TOYOTA | BRAND LOYALTY | CONILL SAATCHI & SAATCHI Miami | Silver Lion |
| INTERCEPTION | VOLVO | AUTOMOBILES | GREY NEW YORK | Silver Lion |
| GREAT CHINESE NAMES FOR GREAT BRITAIN | VISITBRITAIN | TOURISM | OGILVY BEIJING | Silver Lion |
| PHOTOSHOP MURDER MYSTERY | ADOBE | PHOTOSHOP | EDELMAN San Francisco | Silver Lion |
| CHOOSE BEAUTIFUL | DOVE | PERSONAL CARE | EDELMAN London / OGILVY & MATHER Chicago | Silver Lion |
| RED PHONE | TELMA TV | CORPORATE | NEW MOMENT NEW IDEAS COMPANY Skopje | Silver Lion |
| WAKE UP & SMELL THE BACON | OSCAR MAYER | OSCAR MAYER BACON | OLSON ENGAGE Chicago / 360i Chicago | Bronze Lion |
| THE SALT YOU CAN SEE | FUNDACIÓN FAVALORO | FUNDACIÓN FAVALORO | GREY ARGENTINA Buenos Aires | Bronze Lion |
| ROCCO SIFFREDI'S VOW OF CHASTITY | RECKITT BENCKISER ITALIA | DUREX | HAVAS WORLDWIDE MILAN | Bronze Lion |
| HORSE SELLS NASAL STRIP TO HUMANS | GSK | BREATHE RIGHT NASAL STRIPS | PHD New York | Bronze Lion |
| CALL HER NAME | POLA | RED B.A | HAKUHODO Tokyo | Bronze Lion |
| CHOOSE BEAUTIFUL | DOVE | PERSONAL CARE | EDELMAN London / OGILVY & MATHER Chicago | Bronze Lion |
| KEEP THE FLAME ALIVE | DIAGEO LEBANON | JOHNNIE WALKER | LEO BURNETT BEIRUT | Bronze Lion |
| BREATHE AGAIN | XIAO ZHU | AIR PURIFIER | Y&R SHANGHAI | Bronze Lion |
| THE HIV+ ISSUE | VANGARDIST MAGAZINE | MAGAZINE | SAATCHI & SAATCHI SWITZERLAND Geneva | Bronze Lion |
| SECURITY MOMS | SPORT CLUBE DO RECIFE | SOCCER TEAM | OGILVY BRASIL São Paulo | Bronze Lion |
| SUNDAY GRANNIES | VODAFONE ROMANIA | TELECOMMUNICATIONS | McCANN ERICKSON ROMANIA Bucharest | Bronze Lion |
| MORE THAN A COSTUME | DOCTORS OF THE WORLD | DOCTORS OF THE WORLD | PUBLICIS KAPLAN THALER New York | Bronze Lion |
| THE UNFORGOTTEN | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | GUN VIOLENCE EDUCATION, AWARENESS AND LOBBYING | FCB CHICAGO | Bronze Lion |
| THE 2 EURO T-SHIRT - A SOCIAL EXPERIMENT | FASHION REVOLUTION (NGO) | SOCIAL ACTIVATION | KETCHUM PLEON Berlin / BBDO GROUP GERMANY Berlin | Bronze Lion |
| VOTE FOR US. WE'LL VOTE FOR YOU | KAFA | WOMEN'S RIGHTS NGO | LEO BURNETT BEIRUT | Bronze Lion |
| HOLOGRAMS FOR FREEDOM | NO SOMOS DELITO (WE ARE NOT CRIME) | NGO | DDB SPAIN Madrid | Bronze Lion |
| TOYS IN MOURNING | UNICEF | INSTITUTIONAL | ONIRIA/TBWA Asuncion | Bronze Lion |
| SHRED OF DECENCY | DAINTREE PAPER | MARRIAGE EQUALITY | ROTHCO Dublin | Bronze Lion |
| LIFE SAVING DOT | TALWAR BINDI | BINDI | GREY GROUP Singapore | Bronze Lion |
| TREE BOOK TREE | PEQUEÑO EDITOR | TREE BOOK TREE | FCB BUENOS AIRES | Bronze Lion |
| HEARING HANDS | SAMSUNG ELECTRONICS TURKEY | SAMSUNG | LEO BURNETT ISTANBUL | Bronze Lion |
| ZOOLANDER RETURNS TO THE RUNWAY | PARAMOUNT PICTURES | ZOOLANDER 2 | WME|IMG New York | Bronze Lion |
| MORE THAN A SIGN | DISLIFE | DISABILITY RIGHTS AWARENESS | Y&R Moscow | Bronze Lion |
| WAKE UP TO EGGS WITH BACON | AMERICAN EGG BOARD | EGGS | EDELMAN Chicago / GREY NEW YORK | Bronze Lion |
| 805 MILLION NAMES | UNITED NATIONS WORLD FOOD PROGRAMME | FIGHTING HUNGER WORLDWIDE | FORSMAN & BODENFORS Gothenburg | Bronze Lion |
| DACIA SPONSOR DAY - THE SPLIT | RENAULT ITALIA | DACIA | PUBLICIS CONSULTANTS ITALIA Milan | Bronze Lion |
| TWINGO STILETTO | RENAULT | FOOTWEAR | PUBLICIS Lisbon | Bronze Lion |
| STATUE JUST FOR LOVING BEER | BREWERY NATAKHTARI (EFES GEORGIA) | 34 | LEAVINGSTONE Tbilisi | Bronze Lion |
| CALL HER NAME | POLA | RED B.A | HAKUHODO Tokyo | Bronze Lion |
| LOS CABOS RESELFIES | MEXICO BOARD OF TOURISM | LOS CABOS, MEXICO | LAPIZ Chicago | Bronze Lion |
| DOWNLOADED WITH #FASTWEB | FASTWEB | INTERNET - OPTICAL FIBER | M&C SAATCHI Milan / ISOBAR Milan | Bronze Lion |
| ASSASSIN'S CREED UNITY | UBISOFT | VIDEO GAME | SID LEE Paris | Bronze Lion |
| LICHTGRENZE | THE CITY OF BERLIN (KULTURPROJEKTE BERLIN) | CITY WIDE MEMORIAL LIGHT INSTALLATION AND LIVE EVENT | WHITEVOID Berlin | Bronze Lion |
| DOVE #SPEAKBEAUTIFUL | DOVE | PUBLIC MESSAGE | EDELMAN New York | Bronze Lion |
| MISSION 22: WAR AT HOME | ELDER HEART | MISSION 22 | CP+B Miami | Bronze Lion |
| MOVE THE LUNCH | HEINEKEN | HEINEKEN | CHICO LATAM Bogotá | Bronze Lion |
| NEWCASTLE BROWN ALE'S "BAND OF BRANDS" | HEINEKEN USA | NEWCASTLE BROWN ALE | FAST HORSE Minneapolis / DROGA5 New York | Bronze Lion |
| THE MARATHON WALKER | WATER FOR AFRICA | CHARITY | OGILVY PARIS | Bronze Lion |
Click here to view the full shortlist for this category.
