All the 2015 Cannes Lions Mobile winners
The full list of winners for the Cannes Lions Mobile category has been announced...
Google Mountainview came out top of the pops with the Grand Prix award for 'Cardboard'. This year saw 57 awards presented in this category, narrowed-down from 1,246 entries.
Grand Prix-winning work, Cardboard
Google "Cardboard" is an idea that almost rendered the technology invisible in order to allow the experience to seem natural. Jury President Joanna Monteiro, VP Creative Director, FCB Brazil said that it had made virtual reality far more accessible. "The jury believed that this is a game-changer since it democratises VR. Cardboard costs about $20 and will allow brands to engage many more consumers, offering them a different level of experience."
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Mobile Lions Winners
| Title | Advertiser | Product | Entrant / Agency | Prize |
|---|---|---|---|---|
| CARDBOARD | CARDBOARD | GOOGLE Mountain View | Grand Prix | |
| CLEVER BUOY | OPTUS | TELECOMS NETWORK | M&C SAATCHI Sydney | Gold Lion |
| MAKEUP GENIUS | L'ORÉAL PARIS | MAKEUP PRODUCTS / VIRTUAL MIRROR | McCANN PARIS | Gold Lion |
| THE PURSUIT BY EQUINOX | EQUINOX | EQUINOX | R/GA New York | Gold Lion |
| LISNR | LISNR | LISNR | R/GA New York | Gold Lion |
| HAMMERHEAD | HAMMERHEAD NAVIGATION | HAMMERHEAD | R/GA New York | Gold Lion |
| THE UNFORGOTTEN | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | GUN VIOLENCE EDUCATION, AWARENESS AND LOBBYING | FCB CHICAGO / CURRENT Chicago | Gold Lion |
| EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLE | EA SPORTS | MADDEN GIFERATOR | GROW Norfolk | Gold Lion |
| THE ICE BUCKET CHALLENGE | THE ALS ASSOCIATION | THE ALS ASSOCIATION | THE ALS ASSOCIATION Washington | Gold Lion |
| FOUND | MARS | PEDIGREE | COLENSO BBDO Auckland | Silver Lion |
| THE BACKUP MEMORY | SAMSUNG TUNISIA | SERVICE | 3SG-BBDO Ariana | Silver Lion |
| THE NEXT PHOTO | CHILDHOOD EYE CANCER TRUST | FLASH PHOTO POSTER CAMPAIGN | WUNDERMAN London | Silver Lion |
| OWLET | OWLET BABY CARE | OWLET | R/GA New York | Silver Lion |
| SPORTS HOMEWORK | GATORADE | GATORADE | 4 AM SAATCHI & SAATCHI Guatemala | Silver Lion |
| MAKEUP GENIUS | L'ORÉAL PARIS | MAKEUP PRODUCTS / VIRTUAL MIRROR | McCANN PARIS | Silver Lion |
| BASE PHONEADDRESS | BASE | MOBILE PROVIDER | DDB BRUSSELS | Silver Lion |
| BACKMEAPP | PROCTER & GAMBLE | ALWAYS FEMININE CARE | LEO BURNETT ITALY Milan | Silver Lion |
| PROJECT LEARNING CURVE | DOMTAR | PAPER | ERIC MOWER + ASSOCIATES Charlotte | Silver Lion |
| THE FUN QUEUE | LISEBERG | ROLLER COASTER | SHOUT Gothenburg | Silver Lion |
| SOS SMS | MEXICAN RED CROSS | ONLINE EMERGENCY SERVICE | GREY MÈXICO Mexico City | Silver Lion |
| LGBT AVATARS | PRAGUE PRIDE | PRAGUE PRIDE | GEOMETRY GLOBAL Prague / OGILVY & MATHER PRAGUE | Silver Lion |
| THE LES PAUL SKILL CHECK | GIBSON GUITAR | EPIPHONE LES PAUL BJOERN GELOTTE SIGNATURE EDITION | SERVICEPLAN Munich | Silver Lion |
| HAMMERHEAD | HAMMERHEAD NAVIGATION | HAMMERHEAD | R/GA New York | Silver Lion |
| EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLE | EA SPORTS | MADDEN GIFERATOR | GROW Norfolk | Silver Lion |
| #SPRINGISWEIRD | GAP | GAP SPRING COLLECTION | WIEDEN+KENNEDY New York | Silver Lion |
| THE PURSUIT BY EQUINOX | EQUINOX | EQUINOX | R/GA New York | Silver Lion |
| LOOK AT ME | SAMSUNG ELECTRONICS | SAMSUNG ELECTRONICS | CHEIL WORLDWIDE Seoul | Silver Lion |
| AUDI TT BROCHURE HACK | AUDI | AUDI TT | RAZORFISH Berlin | Bronze Lion |
| THE UNFORGOTTEN | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | GUN VIOLENCE EDUCATION, AWARENESS AND LOBBYING | FCB CHICAGO / CURRENT Chicago | Bronze Lion |
| LOGITECH HARMONY APP | LOGITECH | LOGITECH | R/GA New York | Bronze Lion |
| CANON GIG APP | CANON | CANON DSLR | UNCLE GREY Copenhagen | Bronze Lion |
| CANON GIG APP | CANON | CANON DSLR | UNCLE GREY Copenhagen | Bronze Lion |
| ORAL-B SMART BRUSH AND APP | PROCTER & GAMBLE | ORAL-B | ICONMOBILE GROUP Berlin | Bronze Lion |
| VIAOPTA DAILY SMARTPHONE APPLICATION | NOVARTIS PHARMA | VIAOPTA DAILY SMARTPHONE APPLICATION | ARWORKS Budapest | Bronze Lion |
| SMART SENTRY | MAXIS BERHAD | MOBILE NETWORK | OGILVY & MATHER GROUP HONG KONG | Bronze Lion |
| DEBATTLE | SVERIGES RADIO | TANKESMEDJAN I P3 | CP+B SCANDINAVIA Gothenburg | Bronze Lion |
| VODAFONE "BETWEEN US" | VODAFONE | VODAFONE RED LIGHT APPLICATION | Y&R TEAM RED ISTANBUL | Bronze Lion |
| FOUND | MARS | PEDIGREE | COLENSO BBDO Auckland | Bronze Lion |
| LOOK AT ME | SAMSUNG ELECTRONICS | SAMSUNG ELECTRONICS | CHEIL WORLDWIDE Seoul | Bronze Lion |
| MOVE UPDATE. THE OPEN SOURCE PROJECT | McDONALD´S | OPEN SOURCE SOFTWARE | DDB & TRIBAL Warsaw / DDB WARSAW | Bronze Lion |
| ADVENTURES OF POCO ECO | IAMYANK | LOST SOUNDS | POSSIBLE CEE Budapest | Bronze Lion |
| HARUHI HUNTING | SANKYO PLANNING | GAME | PARTY Tokyo | Bronze Lion |
| PRO VISION | OAKLEY | OAKLEY | GPY&R Melbourne | Bronze Lion |
| SOUTH KOREAN NORTH KOREAN TRANSLATOR | DREAM TOUCH FOR ALL | EDUCATIONAL NONPROFIT ORGANIZATION | CHEIL WORLDWIDE Seoul / PENGTAI Seoul | Bronze Lion |
| THE PURSUIT BY EQUINOX | EQUINOX | EQUINOX | R/GA New York | Bronze Lion |
| MAKEUP GENIUS | L'ORÉAL PARIS | MAKEUP PRODUCTS / VIRTUAL MIRROR | McCANN PARIS | Bronze Lion |
| TAP THRU | LOWE'S | LOWE'S | BBDO NEW YORK | Bronze Lion |
| PAY PER LOVE | TEATRENEU | PAY PER LOVE | THE CYRANOS//McCANN Barcelona | Bronze Lion |
| LOGITECH HARMONY APP | LOGITECH | LOGITECH | R/GA New York | Bronze Lion |
| OWLET | OWLET BABY CARE | OWLET | R/GA New York | Bronze Lion |
| HAMMERHEAD | HAMMERHEAD NAVIGATION | HAMMERHEAD | R/GA New York | Bronze Lion |
| SOCIAL BLOOD APP | RED CROSS | BANK OF BLOOD | PUBLICITAS/SAATCHI & SAATCHI Guayaquil | Bronze Lion |
| TWEAT TO EAT | PEPSICO | WALKERS | AMV BBDO London | Bronze Lion |
| HORSE WITH HARDEN | FOOT LOCKER | FOOT LOCKER | BBDO NEW YORK | Bronze Lion |
| NZDRONIE | TOURISM NEW ZEALAND | SKI | WHYBIN\TBWA GROUP SYDNEY | Bronze Lion |
| THE SIGHT | HBO | GAME OF THRONES | ELASTIC Santa Monica | Bronze Lion |
| HOPE.LY | AMERICAN RED CROSS & BITLY | AMERICAN RED CROSS & BITLY | BBDO NEW YORK | Bronze Lion |
Click here to view the full shortlist for this category.
