Cannes Lions Pharma and Health & Wellness winners announced!
Pharma Lions
From the 432 Pharma Lions entries submitted, 25 Lions were awarded, with DigitasLBI New York's "Take it from a Fish" for Astra Zeneca claiming the section's first Grand Prix.
Commenting on the choice, Jury President Rob Rogers, Chief Creative Officer and Co-CEO, Sudler, said that the jury was captivated by the standard of work, which he described as being of greater variety and quality this year and a sign that the competition had come of age.
The Grand Prix winner, he said, "blew the door off the category" and dispelled the myth that a challenging environment was a barrier to ideas. "Regulations don't define creativity. Constraints can sometimes help creativity."
View the full shortlist here, and Grand Prix-winning "Take it from a Fish", embedded below.
Health & Wellness Lions
In another first, Leo Burnett Mexico claimed the country's first ever Grand Prix for Proctor & Gamble Always' "Intimate Words" in the Health & Wellness section, with 61 Lions in total selected from 1,430 entries.
Jury President, Andrew Spurgeon, Executive Creative Director, Langland, UK, said that the campaign provided otherwise silent women with the voice they needed to help protect their health.
"Even more incredible is the capacity for this idea to span women of all ages, and ultimately be passed down the generations. Always has managed to create a legacy by supporting this individual community, which in turn demonstrates the brand's commitment to women the world over. A fantastic example of a brand that seeks to deliver life-changing creativity."
View the full shortlist here, and Grand Prix-winning "Intimate Words", embedded below.
Young Lions Health Award
The winner of the Young Lions Health Award, also launched this year in partnership with UNICEF and Unilever, was announced at tonight's Awards Ceremony. The jury chose the team from Mr. President, Ryan Price and Cece Chu, for their ad 'The Essentials'.
Special Awards
Special Awards included the Lions Health Grand Prix for Good, which was open to Gold Lion-winning entries ineligible for a Grand Prix in their section, as judged by members of the Pharma and Health & Wellness Juries as well as representatives from the United Nations Foundation. Together, they chose FCB INFERNO London's "This Girl Can" for Sport England.
The inaugural Healthcare Agency of the Year was given to Langland, Windsor, second to CDM London and third to Medulla, Mumbai. While the first ever Healthcare Network of the Year went to CDM Group, second to McCann Health and third to Publicis Healthcare Communications Group.
Commenting on all the results announced at the Awards Ceremony, Lions Health Festival Director, Louise Benson, said, "Tonight has shown that the healthcare communications industry is innovating, breaking boundaries and making their mark in creative excellence. We thank the jury for judging with integrity and passion and are pleased that in its second year, Lions Health is providing the arena to recognise the industry's achievements."
The Cannes Pharma Lions winners' table:
| Title | Advertiser | Product | Medium | Entrant / Agency | Prize |
|---|---|---|---|---|---|
| TAKE IT FROM A FISH | ASTRAZENECA | DISEASE EDUCATION | Integrated Digital Campaign | DIGITASLBI New York | Grand Prix |
| OUT THE MONSTER | OREXO | ZUBSOLV | Integrated | STRAWBERRYFROG New York | Gold Lion |
| MESSAGES FROM THE FRONT LINE | DEFENCE FORCE RECRUITING | AIR FORCE | Direct and Promo & Activation | GPY&R Melbourne | Gold Lion |
| MICROSOFT COLLECTIVE PROJECT | MICROSOFT ONENOTE | ONENOTE | Digital | POSSIBLE SEATTLE Seattle | Gold Lion |
| SOS SMS | MEXICAN RED CROSS | ONLINE EMERGENCY SERVICE | Mobile | GREY MÈXICO Mexico City | Silver Lion |
| TAKE IT FROM A FISH | ASTRAZENECA | DISEASE EDUCATION | Direct and Promo & Activation | DIGITASLBI New York | Silver Lion |
| FUNTASTIC HAND | CIREC FOUNDATION (REHABILITATION AND PROSTHESIS CENTER) | PROSTHESIS FOR KIDS | Direct and Promo & Activation | PUBLICIS COLOMBIA Bogotá | Silver Lion |
| GIANT FOOTPRINTS | SABIN VACCINE INSTITUTE, INDIAN MINISTRY OF HEALTH & FAMILY WELFARE | FILARIA DOSE | Direct and Promo & Activation | OGILVY & MATHER MUMBAI | Silver Lion |
| LOOK AT ME | SAMSUNG ELECTRONICS | SAMSUNG ELECTRONICS | Mobile | CHEIL WORLDWIDE Seoul | Silver Lion |
| DEUTSCHE STIMMKLINIK - THE VOICEPRINT. | DEUTSCHE STIMMKLINIK | VOICEPRINT | Use of Technology | MUTABOR DESIGN Hamburg | Silver Lion |
| SPINNING LIVING ROOM | JOHNSON & JOHNSON | CINNARAZINE | MEDULLA COMMUNICATIONS Mumbai | Bronze Lion | |
| THE LAST LETTER | BIOGEN | BIOGEN | Direct and Promo & Activation | OGILVY DENMARK Copenhagen | Bronze Lion |
| SOOLANTRA TOUGH TOPICAL CAMPAIGN | GALDERMA | GALDERMA SOOLANTRA | Integrated | McCANN ECHO Mountain Lakes | Bronze Lion |
| LOOKS CAN BE DECEIVING/BORING SYMPOSIUM | SHIELD THERAPEUTICS | PHARMACEUTICAL COMPANY | Print & Poster Craft - Copywriting | CDM LONDON | Bronze Lion Campaign |
| LOOKS CAN BE DECEIVING/THIS SUCKS | SHIELD THERAPEUTICS | PHARMACEUTICAL COMPANY | Print & Poster Craft - Copywriting | CDM LONDON | Bronze Lion Campaign |
| LOOKS CAN BE DECEIVING/7AM | SHIELD THERAPEUTICS | PHARMACEUTICAL COMPANY | Print & Poster Craft - Copywriting | CDM LONDON | Bronze Lion Campaign |
| THIS IS STROKE | BOEHRINGER INGELHEIM | PRADAXA - STROKE PREVENTION THERAPY | Use of Technology | PUBLICIS LIFE BRANDS RESOLUTE London | Bronze Lion |
| LIFE SAVER | SAFEPOINT TRUST | LIFESAVER AUTO DESTRUCT SYRINGES | Direct and Promo & Activation | McCANN HEALTH London | Bronze Lion |
| JINARC MOA | OTSUKA | JINARC MOA | Film - Animation/Visual Effects | LANGLAND Windsor | Bronze Lion |
| PROTECTING OUR TOMORROWS: PORTRAITS OF MENINGOCOCCAL DISEASE | NOVARTIS VACCINES | BEXSERO | PR | RUDER FINN New York | Bronze Lion |
| DOUBLE WHAMMY | ABBVIE | HUMIRA | Integrated | PUBLICIS KAPLAN THALER New York | Bronze Lion |
| TAKE IT FROM A FISH | ASTRAZENECA | DISEASE EDUCATION | Film | DIGITASLBI New York | Bronze Lion |
| THAT'S PSO ME | NOVARTIS | THAT'S PSO ME | Film | HILL HOLLIDAY Boston | Bronze Lion |
| KEEP OUT OF CHILDREN'S REACH | SANTANA DRUGSTORE | INSTITUTIONAL | Outdoor | REVOLUTION BRASIL Salvador - Bahia | Bronze Lion |
| EYE PLAY THE PIANO | THE UNIVERSITY OF TSUKUBA'S SPECIAL NEEDS SCHOOLS | THE UNIVERSITY OF TSUKUBA'S SPECIAL NEEDS SCHOOLS | Digital | HAKUHODO KETTLE Tokyo | Bronze Lion |
| LIGHTBULBS | OTSUKA | ADPKD | Film - Art Direction/Production Design | LANGLAND Windsor | Bronze Lion Campaign |
| SPEAKERS | OTSUKA | ADPKD | Film - Art Direction/Production Design | LANGLAND Windsor | Bronze Lion Campaign |
| CLOCKS | OTSUKA | ADPKD | Film - Art Direction/Production Design | LANGLAND Windsor | Bronze Lion Campaign |
| LIGHTBULBS | OTSUKA | ADPKD | Film - Animation/Visual Effects | LANGLAND Windsor | Bronze Lion Campaign |
| SPEAKERS | OTSUKA | ADPKD | Film - Animation/Visual Effects | LANGLAND Windsor | Bronze Lion Campaign |
The Cannes Health & Wellness Lions winners' table:
| Title | Advertiser | Product | Medium | Entrant / Agency | Prize |
|---|---|---|---|---|---|
| INTIMATE WORDS | PROCTER & GAMBLE | ALWAYS | Direct and Promo & Activation | LEO BURNETT MEXICO | Grand Prix |
| NIVEA DOLL | BDF NIVEA BRASIL | NIVEA SUN KIDS SENSITIVE | Direct and Promo & Activation | FCB BRASIL São Paulo | Gold Lion |
| THIS GIRL CAN | SPORT ENGLAND | SPORT ENGLAND | Film | FCB INFERNO London | Gold Lion |
| I TOUCH MYSELF PROJECT | CANCER COUNCIL NSW | BREAST CANCER CAMPAIGN | Film | J. WALTER THOMPSON Sydney | Gold Lion |
| THE LUCKY IRON FISH PROJECT | LUCKY IRON FISH | IRON FORTIFICATION SUPPLEMENT | Direct and Promo & Activation | GEOMETRY GLOBAL Dubai / MEMAC OGILVY Dubai | Gold Lion |
| TATTOO SKIN CANCER CHECK | SOL DE JANEIRO | CORPORATE | Direct and Promo & Activation | OGILVY BRASIL São Paulo | Gold Lion |
| THIS GIRL CAN | SPORT ENGLAND | SPORT ENGLAND | Integrated | FCB INFERNO London | Gold Lion |
| I TOUCH MYSELF PROJECT | CANCER COUNCIL NSW | BREAST CANCER | Film - Use of Music/Sound Design | J. WALTER THOMPSON Sydney | Gold Lion |
| THE EYES OF A CHILD | ASSOCIATION NOEMI | DISABILITIES ASSOCIATION | Film | LEO BURNETT FRANCE Paris | Gold Lion |
| BALD CARTOONS | GRAACC | NGO | PR | OGILVY BRASIL São Paulo | Gold Lion |
| BALD CARTOONS | GRAACC | NGO | Integrated | OGILVY BRASIL São Paulo | Gold Lion |
| MEETING | KIMBERLY-CLARK | HUGGIES | Film | MOOD\TBWA São Paulo | Gold Lion |
| THE BACKUP MEMORY | SAMSUNG TUNISIA | SERVICE | PR | 3SG-BBDO Ariana | Gold Lion |
| THE BOY RAISED BY GOATS | PROCTER & GAMBLE | PEPTO-BISMOL | Film | PUBLICIS KAPLAN THALER New York | Silver Lion |
| QUEUE | BAYER BRASIL | CAFIASPIRIN | ALMAPBBDO São Paulo | Silver Lion Campaign | |
| FIRETRUCK | BAYER BRASIL | CAFIASPIRIN | ALMAPBBDO São Paulo | Silver Lion Campaign | |
| HANDLE ON HYGIENE | UNILEVER | LIFEBOUY | Direct and Promo & Activation | GEOMETRY GLOBAL Dubai | Silver Lion |
| MAN BOOBS | JOHNSON & JOHNSON | KY TOUCH 2 IN 1 WARMING MASSAGE OIL AND PERSONAL LUBRICANT | Radio - Use of Music/Sound Design | DDB CANADA Toronto | Silver Lion Campaign |
| BALD SPOT | JOHNSON & JOHNSON | KY TOUCH 2 IN 1 WARMING MASSAGE OIL AND PERSONAL LUBRICANT | Radio - Use of Music/Sound Design | DDB CANADA Toronto | Silver Lion Campaign |
| MEETING | KIMBERLY-CLARK | HUGGIES | Direct and Promo & Activation | MOOD\TBWA São Paulo | Silver Lion |
| THE HIV+ ISSUE | VANGARDIST MAGAZINE | MAGAZINE/ PUBLIC AWARENESS HIV STIGMA | SAATCHI & SAATCHI SWITZERLAND Geneva | Silver Lion | |
| THE LUCKY IRON FISH PROJECT | LUCKY IRON FISH | IRON FORTIFICATION SUPPLEMENT | Outdoor | GEOMETRY GLOBAL Dubai / MEMAC OGILVY Dubai | Silver Lion |
| LIFE SAVING DOT | TALWAR TRADERS | BINDI | Direct and Promo & Activation | GREY GROUP Singapore | Silver Lion |
| THE HIV+ ISSUE | VANGARDIST MAGAZINE | MAGAZINE/HIV AWARENESS | Direct and Promo & Activation | SAATCHI & SAATCHI SWITZERLAND Geneva | Silver Lion |
| NIVEA DOLL | BDF NIVEA BRASIL | NIVEA SUN KIDS SENSITIVE | Direct and Promo & Activation | FCB BRASIL São Paulo | Silver Lion |
| I TOUCH MYSELF PROJECT | CANCER COUNCIL NSW | BREAST CANCER | PR | J. WALTER THOMPSON Sydney / HILL & KNOWLTON Sydney | Silver Lion |
| THE LUCKY IRON FISH PROJECT | LUCKY IRON FISH | IRON FORTIFICATION SUPPLEMENT | PR | GEOMETRY GLOBAL Dubai / MEMAC OGILVY Dubai | Silver Lion |
| TATTOO SKIN CANCER CHECK | SOL DE JANEIRO | CORPORATE | PR | OGILVY BRASIL São Paulo | Silver Lion |
| RADIOMETRIES | EXITO FOUNDATION | EXITO FOUNDATION | Radio - Use of Music/Sound Design | SANCHO BBDO Bogotá | Silver Lion |
| MAN, YOU'RE SO BEAUTIFUL - LOVE | STICHTING MENZIS BEHEER | INSURANCE | Film - Script | DDB & TRIBAL WORLDWIDE AMSTERDAM | Silver Lion Campaign |
| MAN, YOU'RE SO BEAUTIFUL - PERSEVERE | STICHTING MENZIS BEHEER | INSURANCE | Film - Script | DDB & TRIBAL WORLDWIDE AMSTERDAM | Silver Lion Campaign |
| THE HAIR FEST | CASA DE LA AMISTAD | ONCOLOGICAL WIGS | Direct and Promo & Activation | OGILVY & MATHER Mexico City | Silver Lion |
| BALD CARTOONS | GRAACC | NGO | Direct and Promo & Activation | OGILVY BRASIL São Paulo | Silver Lion |
| THE HAIR FEST | CASA DE LA AMISTAD | ONCOLOGICAL WIGS | PR | OGILVY & MATHER Mexico City | Silver Lion |
| BETTER TOMORROWS CAMPAIGN | THE HOSPITAL FOR SICK CHILDREN | THE HOSPITAL FOR SICK CHILDREN | Integrated | J. WALTER THOMPSON CANADA Toronto | Silver Lion |
| INTIMATE WORDS | PROCTER & GAMBLE | ALWAYS | Direct and Promo & Activation | LEO BURNETT MEXICO | Silver Lion |
| PANADOL JOINT HUMAN CALLIGRAPHY | GLAXOSMITHKLINE HONG KONG | PANADOL JOINT | Print & Poster Craft - Typography | GREY GROUP Singapore | Bronze Lion |
| JUNKFACE | JOHNSON & JOHNSON | NEUTROGENA MEN FACE WASH | Film | DDB CANADA Toronto / TRIBAL WORLDWIDE Toronto | Bronze Lion |
| GEORGE WASHINGTON | FARMATODO | HAND SANITIZER | Radio - Script | WUNDERMAN COLOMBIA Bogotá / Y&R COLOMBIA Bogotá | Bronze Lion Campaign |
| ABRAHAM LINCOLN | FARMATODO | HAND SANITIZER | Radio - Script | WUNDERMAN COLOMBIA Bogotá / Y&R COLOMBIA Bogotá | Bronze Lion Campaign |
| SERGEANT | NEUROTH | HEARING AID | Radio | FCB ZURICH / FCB CHICAGO | Bronze Lion |
| SNIFFERS | RANDOX | CONFIDANTE | Integrated Digital Campaign | LANGLAND Windsor | Bronze Lion |
| TATTOO | CONDOMANIA | CONDOMS | Print & Poster Craft - Photography | OGILVY & MATHER JAPAN Tokyo | Bronze Lion Campaign |
| EMBRACE | CONDOMANIA | CONDOMS | Print & Poster Craft - Photography | OGILVY & MATHER JAPAN Tokyo | Bronze Lion Campaign |
| HEART | CONDOMANIA | CONDOMS | Print & Poster Craft - Photography | OGILVY & MATHER JAPAN Tokyo | Bronze Lion Campaign |
| SNIFFERS | RANDOX | CONFIDANTE | Film - Script | LANGLAND Windsor | Bronze Lion |
| WEARABLE TOMATO | KAGOME | TOMATO | PR | HAKUHODO Tokyo | Bronze Lion |
| WE WON'T HELP YOU | ALCOHOLICS ANONYMOUS | ALCOOLICOS ANONIMOS | J. WALTER THOMPSON BRAZIL São Paulo | Bronze Lion | |
| LIFE SAVING DOT | TALWAR TRADERS | BINDI | Outdoor | GREY GROUP Singapore | Bronze Lion |
| THE VETIVER PROJECT | PEERLESS LION CORPORATION | SHOKUBUTSU HANA | Outdoor | TBWA\SANTIAGO MANGADA PUNO Makati City | Bronze Lion |
| TATTOO SKIN CANCER CHECK | SOL DE JANEIRO | CORPORATE | Outdoor | OGILVY BRASIL São Paulo | Bronze Lion |
| RADIOMETRIES | EXITO FOUNDATION | EXITO FOUNDATION | Direct and Promo & Activation | SANCHO BBDO Bogotá | Bronze Lion |
| THE SALT YOU CAN SEE | FUNDACIÓN FAVALORO | FUNDACIÓN FAVALORO | Direct and Promo & Activation | GREY ARGENTINA Buenos Aires | Bronze Lion |
| ROTTEN CELLS | FISCHEL DRUGSTORES | FISCHEL DRUGSTORES | Direct and Promo & Activation | GARNIERBBDO San José | Bronze Lion |
| I TOUCH MYSELF PROJECT | CANCER COUNCIL NSW | BREAST CANCER | Direct and Promo & Activation | J. WALTER THOMPSON Sydney | Bronze Lion |
| I TOUCH MYSELF PROJECT | CANCER COUNCIL NSW | BREAST CANCER | Integrated Digital Campaign | J. WALTER THOMPSON Sydney | Bronze Lion |
| THE HIV+ ISSUE | VANGARDIST | MAGAZINE | PR | SAATCHI & SAATCHI SWITZERLAND Geneva | Bronze Lion |
| I TOUCH MYSELF PROJECT | CANCER COUNCIL NSW | BREAST CANCER CAMPAIGN | Integrated | J. WALTER THOMPSON Sydney | Bronze Lion |
| WE WON'T HELP YOU | ALCOHOLICS ANONYMOUS | ALCOOLICOS ANONIMOS | Print & Poster Craft - Illustration | J. WALTER THOMPSON BRAZIL São Paulo | Bronze Lion |
| LIFE TIME CLOCK | STIFTUNG FÜRS LEBEN - DEUTSCHE STIFTUNG ORGANTRANSPLANTATION (DSO) | FOR LIFE - FOR ORGAN-DONATIONS | Outdoor | SERVICEPLAN Munich / SERVICEPLAN HEALTH & LIFE Munich | Bronze Lion |
| THE HAIR FEST | CASA DE LA AMISTAD | ONCOLOGICAL WIGS | Outdoor | OGILVY & MATHER Mexico City | Bronze Lion |
| MORE THAN A COSTUME | DOCTORS OF THE WORLD | DOCTORS OF THE WORLD | Direct and Promo & Activation | PUBLICIS KAPLAN THALER New York | Bronze Lion |
| SOS SMS | MEXICAN RED CROSS | ONLINE EMERGENCY SERVICE | Mobile | GREY MÈXICO Mexico City | Bronze Lion |
| DONATION BADGES | ABTO (BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION) | INSTITUTIONAL | PR | LEO BURNETT TAILOR MADE São Paulo | Bronze Lion |
| ONLINE FUR SHOP | PETA ASIA | ETHICAL TREATMENT OF ANIMALS | Direct and Promo & Activation | Y&R SHANGHAI | Bronze Lion |
| PRICELESS PETS | PURINA | ANIMAL ADOPTION | PR | NBS Rio de Janeiro | Bronze Lion |
| FIRST DAYS OUT | MARS BRASIL | PEDIGREE ADOPTION | Film - Direction | ALMAPBBDO São Paulo | Bronze Lion |
