The full Lions Pharma shortlist
The full Lions Pharma shortlist has been released, with the winner's list to be released tomorrow...
Cannes Lions Pharma shortlist
| Title | Advertiser | Product | Entrant Company | Medium |
|---|---|---|---|---|
| MICROSOFT COLLECTIVE PROJECT | MICROSOFT ONENOTE | ONENOTE | POSSIBLE SEATTLE Seattle | Digital |
| EYE PLAY THE PIANO | THE UNIVERSITY OF TSUKUBA'S SPECIAL NEEDS SCHOOLS | THE UNIVERSITY OF TSUKUBA'S SPECIAL NEEDS SCHOOLS | HAKUHODO KETTLE Tokyo | Digital |
| TAKE IT FROM A FISH | ASTRAZENECA | DISEASE EDUCATION | DIGITASLBI New York | Digital |
| BAND TOGETHER TO BANISH BULLYING | GALDERMA | EPIDUO | DEUTSCH New York | Digital |
| MICROSOFT COLLECTIVE PROJECT | MICROSOFT ONENOTE | ONENOTE | POSSIBLE SEATTLE Seattle | Digital |
| LOOKS CAN BE DECEIVING | SHIELD THERAPEUTICS | PHARMACEUTICAL COMPANY | CDM LONDON | Direct and Promo & Activation |
| THE BOOK THAT IS HARDER AND HARDER TO READ | NOVARTIS | ULTIBRO BREEZHALER | MILFORD Lisboa | Direct and Promo & Activation |
| THE LAST LETTER | BIOGEN | BIOGEN | OGILVY DENMARK Copenhagen | Direct and Promo & Activation |
| LIFE SAVER | SAFEPOINT TRUST | LIFESAVER AUTO DESTRUCT SYRINGES | McCANN HEALTH London | Direct and Promo & Activation |
| FUNTASTIC HAND | CIREC FOUNDATION (REHABILITATION AND PROSTHESIS CENTER) | PROSTHESIS FOR KIDS | PUBLICIS COLOMBIA Bogotá | Direct and Promo & Activation |
| MESSAGES FROM THE FRONT LINE | DEFENCE FORCE RECRUITING | AIR FORCE | GPY&R Melbourne | Direct and Promo & Activation |
| THE CARE CHALLENGE | SANOFI | SANOFI CONNECTING NURSES | DIGITAS HEALTH LIFE BRANDS London | Direct and Promo & Activation |
| THE FAKE PATIENT PROJECT | JOHNSON & JOHNSON | THE ILLUSTRATED GUIDE TO LIVING WITH DIABETES IN INDIA | MEDULLA COMMUNICATIONS Mumbai | Direct and Promo & Activation |
| HEART BEAT PILLOW | FARMATODO PHARMACY | FARMATODO BABY CARE | Y&R COLOMBIA Bogotá | Direct and Promo & Activation |
| CARTOON HELPLINE | GRAACC | CORPORATE | OGILVY BRASIL São Paulo | Direct and Promo & Activation |
| TAKE IT FROM A FISH | ASTRAZENECA | DISEASE EDUCATION | DIGITASLBI New York | Direct and Promo & Activation |
| FUNTASTIC HAND | CIREC FOUNDATION (REHABILITATION AND PROSTHESIS CENTER) | PROSTHESIS FOR KIDS | PUBLICIS COLOMBIA Bogotá | Direct and Promo & Activation |
| THE PAIN SOUND LAB | PFIZER JAPAN INC. | THE PAIN SOUND LAB | OZMA Tokyo | Direct and Promo & Activation |
| FOOTBALL VS ALZHEIMER | LIBERO FOOTBALL MAGAZINE | ALZHEIMER TREATMENT | LOLA LOWE & PARTNERS Madrid | Direct and Promo & Activation |
| GIANT FOOTPRINTS | SABIN VACCINE INSTITUTE, INDIAN MINISTRY OF HEALTH & FAMILY WELFARE | FILARIA DOSE | OGILVY & MATHER MUMBAI | Direct and Promo & Activation |
| SAMSUNG MEMORY RECALLER | SAMSUNG | GALAXY | BBDO PROXIMITY THAILAND Bangkok | Direct and Promo & Activation |
| PUTTING VITAMIN D TO THE TEST | QUEST DIAGNOSTICS | QUESTASSURED™ VITAMIN D TEST | CDM NEW YORK | Film |
| SUSHEELA | AERAS | ADVOCACY AND EDUCATION - VACCINES | AERAS Rockville | Film |
| INC RESEARCH | INC | INC RESEARCH | LANGLAND Windsor | Film |
| FLIRTING BABY V1 | BAYER | YASMIN | TBWA\WORLDHEALTH MEXICO Mexico City | Film |
| FLIRTING BABY V2 | BAYER | YASMIN | TBWA\WORLDHEALTH MEXICO Mexico City | Film |
| THE BACKUP MEMORY | SAMSUNG TUNISIA | SERVICE | 3SG-BBDO Ariana | Film |
| TAKE IT FROM A FISH | ASTRAZENECA | DISEASE EDUCATION | DIGITASLBI New York | Film |
| SPOON | AARP & AD COUNCIL | AARP | ALMA DDB Miami | Film |
| THAT'S PSO ME | NOVARTIS | THAT'S PSO ME | HILL HOLLIDAY Boston | Film |
| PUTTING VITAMIN D TO THE TEST | QUEST DIAGNOSTICS | QUESTASSURED™ VITAMIN D TEST | CDM NEW YORK | Film - Animation/Visual Effects |
| JINARC MOA | OTSUKA | JINARC MOA | LANGLAND Windsor | Film - Animation/Visual Effects |
| A WORLD FILLED WITH AIR | GLAXOSMITHKLINE | ANORO® ELLIPTA® | HAVAS WORLDWIDE TONIC New York | Film - Animation/Visual Effects |
| LIGHTBULBS | OTSUKA | ADPKD | LANGLAND Windsor | Film - Animation/Visual Effects |
| SPEAKERS | OTSUKA | ADPKD | LANGLAND Windsor | Film - Animation/Visual Effects |
| JINARC MOA | OTSUKA | JINARC MOA | LANGLAND Windsor | Film - Art Direction/Production Design |
| INC RESEARCH | INC | INC RESEARCH | LANGLAND Windsor | Film - Art Direction/Production Design |
| LIGHTBULBS | OTSUKA | ADPKD | LANGLAND Windsor | Film - Art Direction/Production Design |
| SPEAKERS | OTSUKA | ADPKD | LANGLAND Windsor | Film - Art Direction/Production Design |
| CLOCKS | OTSUKA | ADPKD | LANGLAND Windsor | Film - Art Direction/Production Design |
| JINARC MOA | OTSUKA | JINARC MOA | LANGLAND Windsor | Film - Direction |
| INC RESEARCH | INC | INC RESEARCH | LANGLAND Windsor | Film - Direction |
| LIGHTBULBS | OTSUKA | ADPKD | LANGLAND Windsor | Film - Direction |
| A DAUGHTER'S WEDDING | ELI LILLY | ALIMTA | McCANN HEALTH COMMUNICATIONS JAPAN Tokyo | Film - Script |
| A DAUGHTER'S WEDDING | ELI LILLY | ALIMTA | McCANN HEALTH COMMUNICATIONS JAPAN Tokyo | Film - Use of Music/Sound Design |
| SOOLANTRA TOUGH TOPICAL CAMPAIGN | GALDERMA | GALDERMA SOOLANTRA | McCANN ECHO Mountain Lakes | Integrated |
| OUT THE MONSTER | OREXO | ZUBSOLV | STRAWBERRYFROG New York | Integrated |
| MR HYPEROSMOLARITY | TEARLAB | TEARLAB OSMOLARITY TEST | GSW Columbus | Integrated |
| DOUBLE WHAMMY | ABBVIE | HUMIRA | PUBLICIS KAPLAN THALER New York | Integrated |
| FACES OF CELIAC | QUEST DIAGNOSTICS | DIAGNOSTICS TEST | CDMICONNECT | Integrated |
| PEEK | PEEK VISION | PEEK VISION | DIGITASLBi London | Integrated Digital Campaign |
| TAKE IT FROM A FISH | ASTRAZENECA | DISEASE EDUCATION | DIGITASLBI New York | Integrated Digital Campaign |
| SOS SMS | MEXICAN RED CROSS | ONLINE EMERGENCY SERVICE | GREY MÈXICO Mexico City | Mobile |
| THE FAKE PATIENT PROJECT | WYP BRAND SOLUTIONS | THE ILLUSTRATED GUIDE TO LIVING WITH DIABETES IN INDIA | MEDULLA COMMUNICATIONS Mumbai | Mobile |
| LOOK AT ME | SAMSUNG ELECTRONICS | SAMSUNG ELECTRONICS | CHEIL WORLDWIDE Seoul | Mobile |
| LOOKS CAN BE DECEIVING/7AM | SHIELD THERAPEUTICS | PHARMACEUTICAL COMPANY | CDM LONDON | Outdoor |
| LOOKS CAN BE DECEIVING/FREE BORING NOTEBOOK | SHIELD THERAPEUTICS | PHARMACEUTICAL COMPANY | CDM LONDON | Outdoor |
| SAFE POINT SYRINGES | MARC KOSCA | AUTO DESTRUCT SYRINGES | McCANN HEALTH London | Outdoor |
| EXHIBITION MS | MS AUSTRALIA | MULTIPLE SCLEROSIS | GREY MELBOURNE | Outdoor |
| SPINNING LIVING ROOM | JOHNSON & JOHNSON | CINNARAZINE | MEDULLA COMMUNICATIONS Mumbai | Outdoor |
| SPINNING OFFICE | JOHNSON & JOHNSON | CINNARAZINE | MEDULLA COMMUNICATIONS Mumbai | Outdoor |
| ALEVLENME NOKTASI (POINT OF FLAME) | BAYER | ERECTILE DYSFUNCTION AWARENESS CAMPAIGN | DEKATLON MEDIA DIGITAL SERVICE ADVERTISING AND CONSULTANCY Istanbul | Outdoor |
| BED | ROCHE | STRETTO | LANGLAND Windsor | Outdoor |
| KEEP OUT OF CHILDREN'S REACH | SANTANA DRUGSTORE | INSTITUTIONAL | REVOLUTION BRASIL Salvador - Bahia | Outdoor |
| CARTOON HELPLINE | GRAACC | CORPORATE | OGILVY BRASIL São Paulo | Outdoor |
| MESSAGES FROM THE FRONT LINE | DEFENCE FORCE RECRUITING | AIR FORCE | GPY&R Melbourne | PR |
| PROTECTING OUR TOMORROWS: PORTRAITS OF MENINGOCOCCAL DISEASE | NOVARTIS VACCINES | BEXSERO | RUDER FINN New York | PR |
| THE BACKUP MEMORY | SAMSUNG TUNISIA | SERVICE | 3SG-BBDO Ariana | PR |
| NOODLE CRITTER | SANOFI PASTEUR | VIVAXIM | SAATCHI & SAATCHI HEALTH SYDNEY Walsh Bay | |
| SPINNING LIVING ROOM | JOHNSON & JOHNSON | CINNARAZINE | MEDULLA COMMUNICATIONS Mumbai | |
| SPINNING LIVING ROOM | JOHNSON & JOHNSON | CINNARAZINE | MEDULLA COMMUNICATIONS Mumbai | Print & Poster Craft - Art Direction |
| LOOKS CAN BE DECEIVING/BORING SYMPOSIUM | SHIELD THERAPEUTICS | PHARMACEUTICAL COMPANY | CDM LONDON | Print & Poster Craft - Copywriting |
| LOOKS CAN BE DECEIVING/THIS SUCKS | SHIELD THERAPEUTICS | PHARMACEUTICAL COMPANY | CDM LONDON | Print & Poster Craft - Copywriting |
| LOOKS CAN BE DECEIVING/7AM | SHIELD THERAPEUTICS | PHARMACEUTICAL COMPANY | CDM LONDON | Print & Poster Craft - Copywriting |
| THIS IS STROKE | BOEHRINGER INGELHEIM | PRADAXA - STROKE PREVENTION THERAPY | PUBLICIS LIFE BRANDS RESOLUTE London | Use of Technology |
| SOS SMS | MEXICAN RED CROSS | ONLINE EMERGENCY SERVICE | GREY MÈXICO Mexico City | Use of Technology |
| VIAOPTA DAILY SMARTPHONE APPLICATION | NOVARTIS PHARMA | VIAOPTA DAILY SMARTPHONE APPLICATION | ARWORKS Budapest | Use of Technology |
| VIAOPTA NAV SMARTPHONE APPLICATION | NOVARTIS PHARMA | VIAOPTA NAV SMARTPHONE APPLICATION | ARWORKS Budapest | Use of Technology |
| DEUTSCHE STIMMKLINIK - THE VOICEPRINT. | DEUTSCHE STIMMKLINIK | VOICEPRINT | MUTABOR DESIGN Hamburg | Use of Technology |
