Judges included Mariana O'Kelly, Ogilvy & Mather (Chairperson); Rui Alves, TBWA/Hunt/Lascaris; Liam Wielopolski, DDB SA; Heidi Kasselman, Net#Work BBDO; Christian Horsfall, NATIVE VML; Sunet Willemse, Publicis Machine; Stephanie Larsen, OKLB; Anthea Webber, Ireland/Davenport; Arlene Donenberg, The Creative Circle; and Sibusiso Sithole, The Odd Number.
View the full list of winners below and click here for more.
Here is O'Kelly's official comment:
| DIGITAL & INTERACTIVE: APRIL TO JUNE 2016 | ||||
| Award | Agency / Entrant | Title | Brand | Product |
| First | FoxP2 Advertising | #OpenEyes | Ster Kinekor | Ster Kinekor |
| Second | Ogilvy & Mather Cape Town | Ziyabanda | SABMiller | Castle Lite |
| Third | Ogilvy & Mather Johannesburg | Bubbly - Free The Joy | Mondelez - Cadbury Dairy Milk | Cadbury Dairy Milk - Bubbly |
| Third | Ogilvy & Mather Johannesburg | #LETSTALKCOLOUR | MTV Africa | MTV |
| OUTDOOR & OUT OF HOME: MAY 2016 | ||||
| First | FCB Cape Town | BMW Bus Stop Activation | BMW Motorrad | BMW |
| Second | Y&R South Africa | #Break The Mould | Cape Talk | Non Gender Toys |
| Third | Ogilvy & Mather Cape Town | Technically - Dancing, Superheroes | Volkswagen South Africa | Volkswagen Genuine Parts |
| PRINT: MAY 2016 | ||||
| First | NATIVE VML | I Am Muslim - I Am American, I Am British, I Am French, I Am German, I Am South African | PASSOP | I Am Muslim |
| Second | theDOagency | 5000 Second Rule - Egg, Sausage, Cupcake | Unilever | Handy Andy |
| Third | TBWA\Hunt\Lascaris Johannesburg | Holiday Packing - Dude-vs-Pensioner, Babe vs Mom, Make-up vs Meds | Flight Centre | Student Flights |
| Third | Geometry Global Cape Town and Ogilvy & Mather Cape Town | The Slave Calendar | Iziko Museums of South Africa | Iziko Slave Museum |
| PRINT: JUNE 2016 | ||||
| First | OpenCo - The Open Collaboration | March | Apartheid Museum | Brand |
| Second | FoxP2 Advertising | Stickers - Cheetah, Eagle, Frog, Elephant | National Geographic Kids Magazine | National Geographic Kids Magazine |
| Third | FoxP2 Advertising | Stigma - Strangulation, Stabbing, Gunshot | We The Brave | We The Brave |
| RADIO: MAY 2016 | ||||
| First | Ogilvy & Mather Johannesburg | You Should Have Called - Double Blue Tick, Meme, Email | Vodacom | Vodacom |
| Second | Hunt Lascaris Johannesburg | Old you visits young you - Old Kev, Old Jen, Old Dan | Flight Centre | Student Flights |
| Third | FCB Cape Town | BMW GPS Stutter | BMW Motorrad | BMW S 1000 RR |
| Third | Ogilvy & Mather Cape Town | Listen Closely | Volkswagen South Africa | Volkswagen Brand |
| RADIO: JUNE 2016 | ||||
| First | FCB Africa (Pty) Ltd | Netflorist "A War of Words" Radio Campaign | Netflorist | Netflorist |
| Second | Hunt Lascaris Johannesburg | Big Memories - Romance, Sandcastle, Business Deal | City Lodge Hotels | City Lodge |
| Third | Publicis Machine | Get the things you need | OLX | OLX Online Classifieds |
| TELEVISION, VIDEO & CINEMA: MAY 2016 | ||||
| First | Ogilvy & Mather Cape Town | Technically - Dog, Dancing | Volkswagen South Africa | Volkswagen Genuine Parts |
| Second | FoxP2 Advertising | Just Enough Energy For Teens - Pool, Ball, Hammock | SAMPRO | Rediscover Dairy |
| Second | Ogilvy & Mather Johannesburg | Mo | Mondelez - Cadbury Lunchbar | Cadbury Lunchbar |
| Third | Joe Public Pty Ltd | Car Guard | Mercedes Benz Vans | Parking Assist with 360 Degree Camera |
| TELEVISION, VIDEO & CINEMA: JUNE 2016 | ||||
| First | theDOagency | Sausage | Unilever | Handy Andy |
| Second | FoxP2 Advertising | #OpenEyes | Ster Kinekor | Ster Kinekor |
| Second | FoxP2 Advertising | #OpenEyes | Ster Kinekor | Ster Kinekor |
| Third | Y&R South Africa | Promaths | Investec | Investec Bank |
