Navigating the content management maze

Today, a retailer's e-commerce initiative extends beyond the online store. In fact, e-commerce typically becomes the central hub of a company's overall digital strategy. Retailers strive to seamlessly integrate the brand into their catalogs and merchandising, and also to weave these components into the site experience as a whole. Factor in multi-channel integration and modifications for global commerce, and one can see how many brands find themselves struggling to find the most effective way to manage their content.