Marketing & Media News South Africa

Is it a bird? Is it a plane? No, it's a... flying Loerie

Back your Chevy into the garage, tear up your train tickets and put those oxen out to pasture. Thanks to South Africa's most recognised low fare airline, kulula.com, everyone can - once again - afford to fly to The Loerie Awards 2006.

Yes, like the low-cost airfare hero it is, kulula.com has swooped into town to confirm that it has signed up as The Loerie Awards' official national airline and will, as it did last year, offer industry employees special discounted airfares to Durban from Jo'burg for only R270 one-way and from Cape Town for only R375 one-way, including VAT and all airport taxes.

And, to make the trip even easier, buses will be provided to meet each special kulula.com flight for the road transfer to Margate. Just visit www.theloerieawards.co.za, and follow instructions to book your discounted flights.

Comments Wingwing Mdlulwa, The Loerie Awards 2006 organising committee chairman, "kulula.com showed just how innovative it is last year when it and its advertising agency, MorrisJones, created the opportunity to interact with advertising, design and communication professionals as they travelled to Margate for The Loerie Awards Festival. We're delighted they've come on board again this year."

Kulula.com's Stuart Cochrane adds, "Being involved with The Loerie Awards Festival really gives us a kick. As kulula fans know, and we hope our support for The Loerie Awards highlights, we stand for low fares, we stand for having fun, we stand for wackiness, we stand for getting out there and living life, pushing the boundaries. But most of all, we stand for being the best that we can be, and rewarding people who share our philosophy. That's why The Loerie Awards has our support."

Related articles:

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Loeries call to entries
New rules to level the playing field for Loeries
Travelling with The Loeries
Loeries officially confirmed for Margate

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