Berry Bush BBDO wins Shoprite/Checkers Internal Marketing Programme

Berry Bush BBDO has been awarded the Shoprite/Checkers Internal Marketing Programme for the group consisting of over 450 stores, divisional and regional offices and distribution centres.

The challenge was to conceptualise an umbrella method to effectively reach the 75 000 national permanent and part-time employees of the Shoprite/Checkers group using new and existing communication channels. These include internal newsletters, e-mail and radio retail messaging.