Swiss Diamond appoints Marcus Brewster to launch brand in SA

International cookware range Swiss Diamond has appointed SA's full-service PR firm Marcus Brewster Publicity (MBP) as its agency of record. Brewster will provide the necessary strategic and creative counsel to launch the line.

Brewster's remit from Swiss Diamond includes a 360 degree corporate and commercial communications plan including product listing strategies for optimal retail footprint, target market segmentations, top tier media placements to drive consumer awareness and trial as well as VIP ambassadorships.