Smart Art pilots Smart Window at Woolworths Retail Store, Waterfront, Cape Town

Smart Art, the leading company in customised products for the interior, launches its amazing Smart Window System in Woolworths Waterfront Store. With trends forecasters predicting advertising and moving images on all surfaces of indoor spaces Smart Window is set to revolutionise Retail - Advertising, Merchandising and Promotions and the Events and Exhibitions Industries.
Retail shop windows are converted into a platform for commercial ad campaigns, visual merchandising and promotions. This technology uses rear projection to show visuals, images, motion graphics and animation on clear surfaces.
Smart Window uses Rear Projection film on existing retail windows or rear projection screens to deliver a 4m² high impact audio visual experience in high traffic retail/exhibition/event spaces. Smart Sound Window Speakers enhance the experience by resonating audio across window/screen surface to the consumer. Smart Window allows the retailer/advertiser to leverage advertising campaigns at point of purchase/in-store.
Theresa van Wyk, Creative Director of Smart Art comments on the latest trends:
“We are very excited to be working with Woolworths on this project and we have had a fantastic response from the Interior Design and Advertising Industries. It is an exciting time to be in design with a product like this that achieves a new in-store experience that really delivers the message to consumers at point of purchase.”