Bloom Marketing helps Durban Tourism warmly welcome British and Irish Lions

Durban Tourism approached Bloom Marketing to execute its airport activation to welcome rugby spectators to the city of Durban.

Bloom Marketing's activators were positioned at domestic arrivals so landers were cheerfully greeted as they walked through the doors. Landers were happy to receive gift bags, massages and non-alcoholic cocktails before they jetted off to their hotels. Bloom's activators were also thrilled to receive unexpected tips in foreign currencies.

For the past three years Bloom Marketing has executed remarkable and innovative airport activations for Durban Tourism. It is with pleasure that Bloom accepted this brief and looks forward to further briefs from the tourism authority.