Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Paula Wilson Media Consulting (http://www.pwmc.co.za) has been appointed by the Gordon Institute for Performing and Creative Arts (GIPCA) (www.gipca.uct.ac.za) and the University of Cape Town's Michaelis School of Fine Art (www.michaelis.uct.ac.za) to handle their media relations and brand building strategy and increase awareness amongst a broader audience and public.