Spur appoints Outdoor Exchange, launches new billboard campaign

Spur Steak Ranches has just launched a new billboard campaign with the assistance of Outdoor Exchange.

Spur recently appointed Outdoor Exchange as the restaurant group's one-stop outdoor shop, handling the printing, flighting and site negotiations for Spur's entire outdoor portfolio. Currently Spur has two sites located in Cape Town, Johannesburg, Durban and Port Elizabeth.

The new billboard execution extends the creative direction of the current "Take Me There" campaign. Spur's in-house art department handled the creative work for the billboards.

Spur Steak Ranches, established 36 years ago, recently joined leading corporations in becoming a member of Proudly South African. The official Proudly South African logo also features on the new billboards.