New accounts for Alphabet Soup

Peach Mobile - a mobile application vendor which also supplies ringtones, logos and Java game downloads.

Reitzer Pharmaceuticals - specialize in the manufacture and marketing of cosmetics, glycerine soaps, toiletries and nutritional supplements.

Alphabet Soup is a specialist media consultancy, with expertise in media strategy, media planning and media buying in areas of above-the-line, below-the-line, Internet marketing, sponsorships, promotions and non-traditional media.