‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customersJaclyn L. Tanenbaum and Karen Anne Wallach
New activation agency appointed for Cricket World Cup 2 Feb 20112 Feb 2011 WhatsappPrintPDFXLinked-inFacebookMore sharing optionsMaverick Experience Exhilarator, won the Sportainment Activations account for the International Cricket Council (ICC) Cricket World Cup to be held across 13 stadia in India, Sri Lanka and Bangladesh this year.