The appeal of legacy media
Ciaran R. Maidwell
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Dark & Lovely renews advertising deal with Wideopen Platform
Continuing its partnership with Primedia Unlimited subsidiary Wideopen Platform, local favourite hair care brand Dark & Lovely has launched its improved Relaxer Kits to women of ethnic origin in metropolitan areas across South Africa. Dark & Lovely has secured Wideopen's large format outdoor sites in the Johannesburg and Durban CBD's until the end of December 2010.
