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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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Viceroy joins the Net#work family
Distell has awarded Net#work BBDO Cape Town the Viceroy account, adding to the list of Distell brand names already represented creatively by the agency. The three way pitch called for fresh thinking and an innovative execution which needed to solve a unique challenge facing Distell. Net#work BBDO CT is thrilled to welcome the largest brand of the Distell estate to the Net#work family.
