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GLOBAL

The impact of Covid-19 on global advertising investment [report]

Brands cut $50bn from global adspend in wake of Covid-19, according to Warc's new report; Global Advertising Trends: The impact of Covid-19 on ad investment...

2 days ago

GLOBAL

A moment of reckoning for business

As the Covid-19 pandemic disrupts lives and damages economies, society is looking to big business for leadership and solutions. So far, however, the private sector has not lived up to expectations, Edelman's most recent Trust Barometer data shows...

By Jordan Rittenberry 21 May 2020

GLOBAL

Forrester forecasts $2.1tn in retail losses globally in 2020

Forrester predicts that due to the coronavirus, retail sales in 2020 will decline by an average of 9.6% globally, a loss of $2.1tn...

7 May 2020

GLOBAL

Covid-19 causes interest in Netflix to rise by 142%

Data gathered by Learnbonds.com indicates that global interest in streaming platform Netflix has risen by 142% over the last year due to the coronavirus pandemic...

9 Apr 2020

GLOBAL

Key learnings behind the winning work from the Warc Rankings

Warc has released Lessons from the World's Most Awarded Brands, a report based on an analysis of the recently released three Warc Rankings - Creative 100, Media 100, Effective 100...

8 Apr 2020

GLOBAL

FMCG brands better placed to weather Covid-19 storm - Global Advertising Trends report

According to the latest Global Advertising Trends report which focuses on FMCG and Covid-19, FMCG brands are better placed to weather the storm than other sectors...

30 Mar 2020

GLOBAL

Global e-retail transaction values to exceed $4tn by 2024

E-retail transaction values will reach $4.8tn by 2024, up from $3.3 trillion in 2020, according to a new report from Juniper Research...

24 Mar 2020

SOUTH AFRICA

Global advertising spend set to rise by 7.1% to $660bn in 2020 [report]

The Alphabet and Facebook 'duopoly' is now worth more to advertisers than TV...

27 Feb 2020

GLOBAL

Sports sponsorship market to record strongest growth [report]

Global sports sponsorship market to record strongest growth in a decade, with spend reaching $48bn in 2020...

28 Jan 2020

GLOBAL

Marketers anticipate greater privacy regulation in 2020 [report]

Ahead of International Data Privacy Day, privacy-first marketing is the focus of the policy chapter of Warc's Marketer's Toolkit 2020...

27 Jan 2020

GLOBAL

#BFGlobal500: Amazon breaks $200bn mark, still world's most valuable brand

Amazon makes history as the first brand in Brand Finance Global 500 ranking to exceed $200bn value mark and retains title of world's most valuable brand for the third consecutive year...

22 Jan 2020

GLOBAL

The most challenged brands in 2019 and issues impacting brand perception [infographic]

There have been many self-inflicted brand reputation hits in 2019. The CMO Council has selected a few notable names experiencing hard knocks and has also listed what made them punching bags for media, regulatory, customer and market detraction...

7 Jan 2020

GLOBAL

Mobile games generates $49bn in revenue in 2019

In 2019, the mobile gaming industry generated around 60% of the worldwide video games revenue...

31 Dec 2019

GLOBAL

Effective Use of Tech shortlist announced for Warc Media Awards 2019

Warc has released the Effective Use of Tech shortlist for the Warc Media Awards 2019...

4 Dec 2019

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