Marketing and Media East Africa

Business

How metrics are changing editorial decisions in African newsrooms

Newsrooms in Africa, like their counterparts around the world, are embracing new media tools like analytics or editorial metrics to aid in the editorial decision-making process...

Surfline partnership to provide free Wi-Fi to public libraries in Ghana

Ghanaian operator Surfline Communications has partnered Ghana Library Authority (GhLA) to provide free Wi-Fi connectivity to members of public libraries in the Greater Accra Region...

Using digital to personalise customer services in Africa

Digitalisation has led to customers having an overwhelming number of choices in purchasing choices, brand selections and everything they do...

New reality TV show on Multichoice Nigeria

'Our Perfect Wedding Nigeria' is a new reality TV show coming to Multichoice Nigeria...

WTO must support LDCs

The global trading system must support least developed countries, says Mozambique...

UBA, Google roll out Wi-Fi hotspots in Nigeria

The United Bank for Africa (UBA) has collaborated with Google and an ISP partner to launch Google Station in 11 UBA branches in Lagos State as part of plans to roll out 200 stations in the country...

Co-Creation Hub launches in Rwanda

Nigeria's innovation centre, Co-Creation Hub, has expanded to Kigali, Rwanda...

Using digital to personalise customer services in Africa

Digitalisation has led to customers having an overwhelming number of choices in purchasing choices, brand selections and everything they do...

By Ntombi Mhangwani 16 hours ago

Shifting sands of consumer sentiment across West Africa

Ghana's latest Consumer Confidence Index (CCI) for the fourth quarter of 2018 shows a five point decrease to 108, while Nigeria's CCI has dropped one point to 117, presenting a diverse picture of consumer sentiment across West Africa...

Issued by Nielsen 16 hours ago

Accelerating Africa's economy through digital transformation

The 'digitisation of everything' trend is evolving at pace and Africa cannot afford to play catch-up...

By Vukani Mngxati 3 days ago

Nigeria urged not to cut social media during elections

Committee to Protect Journalists (CPJ) joins call for Nigeria to ensure internet and social media services remain connected during elections...

15 Feb 2019

Thought leadership: An integral part of the modern PR plan

While companies compete for headspace in a noisy and crowded environment, thought leadership as a tried and trusted PR tactic is coming into its own in the South African media space...

By Louise Hunt 1 day ago

5 branding and packaging trends R&D managers need to know

If 2018 was the year of limited-edition packaging and personalisation (think FIFA World Cup 2018), 2019 promises to be the year of retro designs and futuristic formulations...

2 days ago

Marketing SA Inc

Forget marketing South Africa to foreign investors. The campaign promoting SA Inc needs to begin with the marketing of the country to South Africans...

By Howard Feldman 2 days ago

Association of Ethiopian Broadcasters improves video capacity

Eutelsat Communications has partnered with the Ethiopian Broadcasting Corporation and the Association of Ethiopian Broadcasters for video capacity...

3 days ago

Is your product packaging the 'whole package'? 4 unboxing trends for 2019

Who cares what it looks like on the outside when it's what's on the inside that counts, right? Wrong! At least when it comes to product packaging, that is...

By Daniella Shapiro 18 Feb 2019

The professionalism of authenticity

There is no doubt that video content is more informative, more engaging and more likely to gain lead conversions than any other format, but with such an overwhelming amount of content, what trends should marketers be paying attention to in order to ensure that their carefully crafted message is not simply lost in the quagmire?...

By Quinn Lubbe 18 Feb 2019

Special Sections

Marketing & Media East Africa

Business

Jose Dos Santos steps down as CEO of Cell C

Grant aims at improving public health supply chains in Africa

Global smartphone sales stalled in Q4 2018

Will 2019 really be the year of the vegan?

#BudgetSpeech2019: Fuel levies up, focus on improving non-toll roads

Will IoT force every company to be more tech-savvy?

How metrics are changing editorial decisions in African newsrooms

Surfline partnership to provide free Wi-Fi to public libraries in Ghana

Using digital to personalise customer services in Africa

New reality TV show on Multichoice Nigeria

WTO must support LDCs

UBA, Google roll out Wi-Fi hotspots in Nigeria

Co-Creation Hub launches in Rwanda

Using digital to personalise customer services in Africa

Shifting sands of consumer sentiment across West Africa

Accelerating Africa's economy through digital transformation

Nigeria urged not to cut social media during elections

Thought leadership: An integral part of the modern PR plan

5 branding and packaging trends R&D managers need to know

Marketing SA Inc

Association of Ethiopian Broadcasters improves video capacity

Is your product packaging the 'whole package'? 4 unboxing trends for 2019

The professionalism of authenticity

Helping Africa's entrepreneurs with their PR needs

Ooredoo TV set up box has a new look

OSN dropping sports content and focusing on movies

South African entry wins best foreign film at The One Club's One Screen Film Festival

This is Africa's decade

Nigerian content entrepreneurs accepted to global startup programme

Uganda regulator threatens news website

East African consumer confidence rebounds for now

Global Out of Home Media appoints Marcell Entres to head up Ghana operation