The CMO Council has picked notable brand stand-outs experiencing an upturn in the global downturn...
Digital marketing agency AccuraCast's new research indicates that while advertising on mobile may lead to more clicks, it still falls behind when it comes to conversion...
NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
SAO PAULO, BRAZIL: The role of South America in the worldwide consumer durables market is growing. In 2009, the continent was responsible for 9% of all expenditures for Consumer Electronics, ranging from traditional Consumer Electronics, to Telecommunication and IT products. In 2010, this share grew to 10% and the expectation is that by the end of 2011, it will be 12%.
NEW YORK, US: Consumer confidence fell in 25 out of 52 countries in Q4 2010 as hope for a global economic recovery evaporated at the end of last year, according to the latest edition of the Nielsen Global Consumer Confidence Index, which tracks consumer confidence, major concerns and spending intentions among online consumers.