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Retail

Modern retailing

Last week saw a special focus feature on shopper marketing, edited and curated by Louise Marsland, on how technology is changing how people shop, as well as how digital signage will transform the retail environment. Today, based on this year's theme of the Consumer Goods Forum's Global Summit, 'Seizing opportunities in the face of disruption', Marsland shares some of the top shopper marketing and consumer trends that are leading disruption in the retail value chain.

A new Nielsen Global Brand-Origin report comparing local and global brands suggests that homegrown brands maintain a powerful hold over local consumers. Nielsen Africa Marketing and Communication's director Ailsa Wingfield adds, "South African perceptions about a brand's country of origin shape not only their purchase intentions, but match and frequently surpass other key purchasing drivers - such as selection/choice, price and quality. As a result, in a crowded retail environment, brand origin can be an important differentiator between brands making it an extremely valuable asset for both global and local companies."

Contributor Musa Msane says "OMO-Mailbag marketing is so 80s". He's all about marketers encouraging customer engagement, even if that means including WhatsApp numbers on their brand packaging.

Similarly, referring to the rough path taken by an early leader in omnichannel and with their analysis and work with hundreds of other clients across retail sectors to navigate the omnichannel journey, Oliver Merkel and Andrew Noble identify three rules required to build a modern retailer.

Jessica Tennant, Retail Editor (@Biz_Retail)
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Bizcommunity dotsWeekly top stories
Ailsa Wingfield
Local is lekker, say SA consumers

Home-grown brands maintain a powerful hold over local consumers, with a brand's country of origin cited as equally important - or even more important - than other purchasing criteria, such as price and quality, in a new Nielsen Global Brand-Origin report on local versus global brands... Read

Does your brand packaging encourage customer engagement?
Does your brand packaging encourage customer engagement?

Musa Msane

It seems as if even the avalanche of soundbites around the cultivation of genuine brand engagements hasn't reached some of the marketers, as some are still steeped in the 80s mindset when it comes to brand packaging... Read

Three rules to build a modern retailer
Three rules to build a modern retailer

Oliver Merkel and Andrew Noble

Most retailers recognise the importance of combining the best of digital technologies and physical stores to create a seamless and consistent customer experience across channels profitably... Read

CGF Global Summit
Burger King promotion
[Shopper Marketing] Brand groupies and the death of friction

Louise Marsland

Latest shopper marketing trends and how retailers and brands need to target shoppers in this digital age, where disruption is transforming the retail landscape... read
Tim Bishop, Director at Deloitte Digital.
Image credit:
Grocery retailing: The digital onslaught
Grocery and other retailers in South Africa are still dramatically underestimating the impact that the onslaught of digital is having on the industry... read
Food safety in Africa: International partnership to be 'sealed' at the Consumer Goods Forum Global Summit
Food safety in Africa: International partnership to be 'sealed' at the Consumer Goods Forum Global Summit

Issued by Atmosphere PR

An estimated 2,000 people in Africa die from food safety-related illnesses every day, according to the UN Food and Agriculture Organisation (FAO) and the World Health Organisation (WHO)... read

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Focus on Shopper Marketing
[Shopper Marketing] Customers gravitate to the 'Third Place'
[Shopper Marketing] Customers gravitate to the 'Third Place'

Louise Marsland

Shopper marketing is being driven by a shopper revolution powered by our digital world. It has led a "seismic change in marketing"... read
[Shopper Marketing] Digital signage to transform retail environment
[Shopper Marketing] Digital signage to transform retail environment

Rob Nelson

While research studies have proven effectiveness, South Africa is lagging behind the rest of the world in digital signage usage... read
Image by 123RF
[Shopper Marketing] Mystery Shopper Europe adds Africa to basket
Mystery Shopping Providers Association Europe is targeting Africa to expand its membership base... read
Menlyn Park concierges
[Shopper Marketing] Menlyn Park raises stakes in retail innovation

Louise Marsland

Menlyn Park shopping centre in Pretoria is undergoing a R2bn redevelopment, which will include futuristic retail innovations... read
[Shopper Marketing] Technology is changing how people shop
[Shopper Marketing] Technology is changing how people shop
Primedia Unlimited mall division media product manager, Gia Conte-Patel, talks about the growing media category, mall media.... read
Read more
Banking & Finance
A Walmart Supercenter store in Rogers, Arkansas. In South Africa, the company has not gained market share from its competitors. 
Image:
If Walmart sells Massmart stake, who has the money to buy it?

Palesa Vuyolwethu Tshandu

As speculation gains traction that Walmart is selling off its anchor shareholding in African partner Massmart, industry pundits are concerned that finding an investor with enough funds to take over may prove difficult... read
Bernard Berson. Photographer:
Bidcorp gets warm welcome on the JSE

Mark Allix

The market capitalisation of the former Bidvest Group shot up more than 14% after the listing of Bid Corporation (Bidcorp) on the JSE on Monday, releasing "new energy" in the group's new food services business and in its mainly domestic industrial assets and Namibian operations... read
Feature image via SID Instante EFT.
SID Instant EFT launches next version of its payment solution

Graham van der Made

Startups with e-commerce stores may want to consider EFT payments for their products. Transaction gateway company SID Instant EFT has announced a new version of its solution... read
Brimstone sells its stake in coffee and pizza outlets
Brimstone sells its stake in coffee and pizza outlets

Marc Hasenfuss

Empowerment investment company Brimstone Investment Corporation clearly has no cravings for Starbucks and Dominos Pizza... read
CSI
Shoprite and Checkers launch fund to fight winter hunger
Shoprite and Checkers launch fund to fight winter hunger
The Shoprite Group is helping to fight hunger in vulnerable communities this winter by its surplus food donation programme and mobile soup kitchens... read
E-commerce
Wimpie van Rensburg
Riverbed Retail Therapy Week comment

Wimpie van Rensburg

More and more people are choosing to purchase their goods virtually, leading to online sales in Europe forecast to reach £174,81,32bn in 2016. During Retail Therapy Week, which took place last month, a high volume of people indulged in online shopping and retailers battled for the hearts and minds of customers... read
Image: Supplied
The changing face of retail: Skincare online
The local online shopping pool has increased drastically in size since 2014, with South African consumers taking advantage of this quick, easy way to scratch their retail itch... read
The 12 steps to starting the e-commerce store you want
The 12 steps to starting the e-commerce store you want

Graham van der Made

Even though e-commerce only makes up one percent of retail sales in South Africa, it's still a big and booming industry. You may want to start selling your wares online, or have a great idea for a store. Question is, where do you even get started? read
Exhibitions & Events
Laurence Brick
Business of Design announces impressive speaker lineup
Business of Design, the two-day conference held in both Joburg and Cape Town, will return in August with more lessons and inspiration from the country's top business experts and industry professionals... read
FMCG
Big wins for Nederburg at the Old Mutual Trophy Wine Show
Big wins for Nederburg at the Old Mutual Trophy Wine Show
Nederburg has won two trophies, three gold and five silver medals at this year's Old Mutual Trophy Wine Show and has emerged as one of the top-three performers in the competition... read
Image credit:
Distell share surges on sell-off ruling

Ann Crotty

The Distell share price has surged 6% since the Competition Commission ruled that SABMiller had to sell its 27% stake in the cider and spirits group... read
Cabernet Sauvignon Report recognises Plaisir de Merle
Cabernet Sauvignon Report recognises Plaisir de Merle
The Plaisir de Merle Cabernet Sauvignon 2012 vintage has been singled out as one of the top three selected in this year's exclusive report on South African Cabernet Sauvignon. The wine received a rating of 93 out of 100 - third-highest in a flight of only 60 wines selected by the judging panel and announced this week... read
Nestlé publishes nutrition and health commitments
Nestlé publishes nutrition and health commitments
Food has entered a new phase and today's consumer is looking for something more... read
Two trophies for Neethlingshof at the Old Mutual Trophy Wine Show
Two trophies for Neethlingshof at the Old Mutual Trophy Wine Show
Neethlingshof in Stellenbosch has won the trophy for the Best Dessert Museum Class Wine and also the overall Best Museum Class Wine for its 2009 Neethlingshof Short Story Collection Maria Noble Late Harvest at this year's Old Mutual Trophy Wine Show... read
KWV & Cola.
Photographer:
Vasari has big ambitions for KWV

Marc Hasenfuss

The new controlling shareholder of liquor group KWV Holdings will have its work cut out to fortify profits in the brandy sector... read
Awards and recognition for Bouchard Finlayson
Awards and recognition for Bouchard Finlayson
The Hemel-en-Aarde winery Bouchard Finlayson has won a host of awards and accolades for its vintages recently... read
SA brandies shine in London
SA brandies shine in London
A judging panel at the recent Global Spirits Masters blind tasting competition in the UK has stated that South African brandies shone "head and shoulders above entrants from other parts of the world" and awarded nine silver medals to South African brandies assessed and gold to the Oude Molen XO... read
Franchising
Famous Brands CEO Kevin Hedderwick.
Image credit:
Investments help Famous Brands grow

Colleen Goko

While Famous Brands' insatiable hunger for acquisitions has pushed revenue higher, its investment into logistics and manufacturing operations have been the major reason behind the company's 15 consecutive years of record results... read
Kevin Hedderwick.
Image credit:
Famous Brands intent on further expansion in the UK
Famous Brands is planning further expansion in the UK as the owner of fast-food chains including Debonairs Pizza and Steers seeks faster growth in the country, and increased revenue from currencies other than the rand... read
Green Sustainability
LVG Plants invests R25m in solar water heating facility
LVG Plants invests R25m in solar water heating facility
LVG Plants, a Woolworths horticulture supplier, has invested R25m in a solar water heating facility... read
Menlyn Park Shopping Centre gets Green Star rating
Menlyn Park Shopping Centre gets Green Star rating
The extension of Menlyn Park Shopping Centre in Pretoria has been awarded a four-star Green Star Retail Design rating by the Green Building Council of South Africa (GBCSA) for the effort undertaken to develop its first building phase on environmentally friendly design and construction principles... read
Health & Safety
Initial partners with Yabonga to improve the hand hygiene of vulnerable children
Initial partners with Yabonga to improve the hand hygiene of vulnerable children

Issued by Rentokil Initial

Wednesday, 18 May, marked the official start of a partnership between Yabonga and Initial in the Western Cape. Yabonga is a Cape Town-based non-governmental organisation supporting people living with HIV... read
Hospitality
Image credit:
Sun eyes casino prospects in Brazilian market

Marc Hasenfuss

Gaming and leisure giant Sun International looks set to place a bet in the Brazilian casino market, and is also watching developments in Mexico closely... read
Import/Export
Bobby Madhav
When's the right time for SMEs to start exporting?
With the South African Reserve Bank having revised its economic growth outlook to 0.6% from 0.8% for the year, it is evident that the economy will continue to contract. For SMEs, this means that doing business will be even harder as profit margins are squeezed and consumers start cutting back on spending... read
Manufacturing
Manufacturing surge lasts one month
Manufacturing surge lasts one month

Claire Bisseker

The manufacturing sector in SA has come back down to earth, having failed to sustain the surge in April beyond a single month... read
Packaging
Do-It Corporation: Manufacturer of hang tabs and display strips
Do-It Corporation: Manufacturer of hang tabs and display strips

Issued by Pyrotec

Do-It Corporation has been manufacturing hang tabs, display strips and point-of-sale display solutions since 1973. They have grown into the largest hang tab manufacturer in the world... read
Research
Robyn Cooke
Regular online specials wanted, survey finds
A recent survey by The Foschini Group has revealed how age and gender influence shopping habits, what retailers need to do to encourage more sales and how to convert those who are not convinced by the claimed advantages of online shopping... read
Retail Marketing
[Biz Takeouts Podcast] 176: Marketing Mix Shopper Path to Purchase 2016
[Biz Takeouts Podcast] 176: Marketing Mix Shopper Path to Purchase 2016
On the latest episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Dana Buys... read
Chicken Licken to leave agency Net#work BBDO
Chicken Licken to leave agency Net#work BBDO
After 13 years together, fast-food chain Chicken Licken has decided to leave agency Net#work BBDO, reports Marklives.com... read
Rocket Creative launches retail focussed ChargerLITE product merchandising solution
Rocket Creative launches retail focussed ChargerLITE product merchandising solution

Issued by Rocket Creative Design & Display

Rocket Creative Design & Display successfully prototyped and recently launched their innovative new ChargerLITE product merchandising unit... read
ACDOCO SA appoints new financial head
ACDOCO SA appoints new financial head

Issued by ACDOCOSA

ACDOCO South Africa, Africa's first shopper-centric specialist Consumer Packaged Goods (CPG) brand-custodian distributor, has appointed Seshnie Naidoo as Financial Head... read
Retailers
Can Pick n Pay regain its former glory?
Can Pick n Pay regain its former glory?

Adele Shevel

Richard Brasher, the soft-spoken Englishman recruited shortly after he left UK retail giant Tesco after clashing with the top brass over strategy, seems to have had much more luck in muscling Pick n Pay back onto the right path... read
Woolworths achieves seafood goals
Woolworths achieves seafood goals
Eight years ago, Woolworths introduced its sustainable seafood policy and since then has become South Africa's first retailer to sign the WWF-SASSI Retail Charter... read
Sales
Photographer:
Bias towards cash sales helps Mr Price survive tough times

Colleen Goko

Mr Price Group reported a 17.1% increase in full-year earnings, reaping the rewards of its focus on cash sales in an environment that is becoming credit unfriendly... read
International
Luxury brands struggle to attract Internet generation
Luxury brands struggle to attract Internet generation
SAN FRANCISCO - Seducing hyper-connected "Millennials" poses an increasing challenge for luxury brands, which find their markets slowing as young, sceptical consumers force them to rethink strategies... read
Walmart to partner with Uber, Lyft on delivery
Walmart to partner with Uber, Lyft on delivery
WASHINGTON - Walmart announced plans Friday to team up with Uber and Lyft on a pilot grocery delivery program, in a fresh challenge by the US retail giant to Amazon... read
More International
Business
Hansie Smit
How to boost your boardroom presence

Hansie Smit

I've been in 12 boardrooms none of which had en suite bathroom; all of which terrified me. The best way to counter that fear, I've found, was to let my mind wander at will to create the impression - to me at least - that I'm anywhere but in a boardroom... read
The most advanced Olympics Games are around the corner - Japan 2020
The most advanced Olympics Games are around the corner - Japan 2020

John Sanei

Japan is promising that they will host the most technologically advanced games in the history of the world. This is how they are planning to do it... read
Lifestyle
Autumn indulgence in Elgin
Autumn indulgence in Elgin

Ruth Cooper

A stay in one of the air stream trailers at Old Mac Daddy in Elgin has been on my bucket list since they opened. read
New business
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New events to diarise
Professional telephonist etiquette
Front Foot - 8 Jun 2016, Johannesburg | 11 Jul 2016, Randburg | 12 Jul 2016, Boksburg | 5 Aug 2016, Randburg


Assertiveness in the workplace
AO Development - 15 Jun 2016, Ruimsig, Roodepoort | 20 Jul 2016, Ruimsig, Roodepoort


Brandlove customer journey design course
Brandlove - 16 Jun 2016 to 17 Jun 2016, Cape Town | 7 Jul 2016 to 8 Jul 2016, Johannesburg


Digital strategy in building brands short course
Vega School - 30 Jun 2016 to 29 Sep 2016, Johannesburg | 30 Jun 2016 to 29 Sep 2016, Durban | 30 Jun 2016 to 29 Sep 2016, Cape Town | 30 Jun 2016 to 29 Sep 2016, Pretoria


Effective customer care
Front Foot Strategic Consulting - 6 Jul 2016, Randburg | 7 Jul 2016, Boksburg | 18 Aug 2016, Randburg


Conflict management in the workplace
Front Foot Strategic Consulting - 11 Jul 2016 to 12 Jul 2016, Johannesburg, Randburg | 25 Aug 2016 to 26 Aug 2016, Randburg


Communication, negotiation and presentation skills
Front Foot Strategic Consulting - 19 Jul 2016 to 20 Jul 2016, Randburg | 30 Aug 2016 to 31 Aug 2016, Johannesburg, Randburg | 19 Sep 2016 to 20 Sep 2016, Randburg


People Management Skills for New Managers
Alusani Skills & Training Network® - 19 Jul 2016 to 20 Jul 2016, Johannesburg


Business management and leadership excellence
AO Development - 27 Jul 2016 to 29 Jul 2016, Ruimsig, Roodepoort


African Stomach Trade Industry Conference 2016
Ntsiki Business and IT International (Paty) Ltd. - 5 Aug 2016, Cape Town



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Upcoming events
Touch Points Matter - Practical Ways to Drive Customer Experience Excellence - 7 Jun 2016, Cape Town | 9 Jun 2016, Johannesburg
Discover easy and practical ways your business can drive customer experience improvements. Key speaker - Gareth Mellon, Frost & Sullivan. Read more >>

Course in Customer Experience Management
Enterprises University of Pretoria - 7 Jun 2016 to 10 Jun 2016, Johannesburg


Smart Procurement World 2016 Conference and Expo
Smart Procurement World - 8 Jun 2016 to 9 Jun 2016, Durban


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