Dervish37 © –
A little less conversation, a little more action

Why an integrated data platform is the key to aligning marketing, sales and service.

By Michael Bornheim 6 hours ago

Free Wi-Fi brings marketing returns for retailers
Free Wi-Fi brings marketing returns for retailers

Free Wi-Fi is more than just keeping clients longer at a coffee shop or charging for every megabyte of usage for retailers' ISP to collect revenue. Customer engagement via Wi-Fi allows retailers to reach customers without contravening personal information legislation, as customers are incentivised to offer data via their devices or social media profiles in return for high-performance internet.

By Prashil Gareeb 7 hours ago

Bamako, Mali. © Thomas Dutour via
Rags, not riches, defining Africa's urban explosion

BAMAKO, Mali - Anarchic architecture, unchecked pollution and high costs of living are the lot of African city dwellers, experts warn, as living standards fail to keep pace with rapid urban growth on the continent.

10 hours ago

Madeleine Berre
Africa's women in business challenge status quo

GENEVA, Switzerland – A Women in Business initiative was launched at this year's Africa CEO Forum, where a high-level panel of female leaders gathered to discuss barriers to women climbing the corporate ladder and solutions to tackling the gender gaps in leadership across the continent.

11 hours ago

Africa declines in travel freedom index
Africa declines in travel freedom index

The African continent has suffered the most dramatic decline in freedom of travel to other countries around the globe, according to the Henley & Partners Visa Restrictions Index.

11 hours ago

Togo © boldg via
i24 News partners for Africa-Israel Summit

TEL AVIV, Israel - i24News, which aims to strike deep and long-term roots in the African continent, will be the official media partner for the Africa-Israel Summit taking place in Lomé, Togo, from October 23-27, 2017.

12 hours ago

Halima Aliko Dangote
New York's Africa Center gets fundraising push

LAGOS, Nigeria – Fundraising efforts have been launched for The Africa Center in New York City, a non-profit, multidisciplinary institution that provides a gateway for engagement with contemporary Africa, and a platform for the most compelling content from the continent.

13 hours ago

Content testing process.
How to test your content effectively

Great content that works is a real asset to any organisation.

By Kate Kenyon 1 day ago

Business pivotal to dealing with social inequalities in Africa
Business pivotal to dealing with social inequalities in Africa

Business leadership is needed to ensure that the triple challenges of poverty, unemployment and inequality are addressed on the continent, said Seema Sardha, director of export promotions at the South Africa Department of Trade and Industry (the dti), during a West African investment seminar.

1 day ago

World Bank announces USD57bn in financing for Africa
World Bank announces USD57bn in financing for Africa

WASHINGTON, USA - The World Bank on Sunday announced $57 billion in financing for sub-Saharan Africa over the next three fiscal years.

1 day ago

Mangsaab © –
The five biggest advances in media and marketing today

The media world is changing more rapidly than ever before. Keep up!

By Ross Sergeant 20 Mar 2017

InMobi, Broadbrand in strategic partnership for Africa
InMobi, Broadbrand in strategic partnership for Africa

Broadbrand, a specialist mobile marketing company and subsidiary of the Digital Solutions Group (DSG), has secured the exclusive rights to offer InMobi ad inventory in Africa.

17 Mar 2017

#SeamlessAfrica: A masterclass in millennial engagement and retention
#SeamlessAfrica: A masterclass in millennial engagement and retention

The millennial generation, technically speaking, is made up of those born after 1982. They're tech-savvy, socially engaged, have zero tolerance for delays and are always on the go with their devices in tow. As current and future customers, this market is vital to a business's longevity and companies are scrambling to find out what makes them tick. One business with its finger seemingly on the pulse of this consumer group is footwear and apparel brand Nike.

By Lauren Hartzenberg 17 Mar 2017