The first-ever United Nations World Data Forum kicked off in Cape Town, South Africa, on 15 January 2017, with the aim of increasing political and resource support for statistical capacity building worldwide.
15 hours ago
Intercontinental Hotels Group's (IHG) 2017 Trends Report - The Uncompromising Customer: Addressing the Paradoxes of the ‘Age of I', launched at the World Economic Forum (WEF) in Davos, Switzerland, highlights the uncompromising nature of today's customer who expects brands to deliver experiences that satisfy contradictory needs.
15 hours ago
African tech startups raised funding in excess of US$129 million in 2016, with the number of startups securing funding up by 16.8% compared to the previous year.
17 hours ago
Last year may have been a difficult year for retail in Africa but consumers still came in droves to Shoprite, which reported double-digit sales growth on the continent in the six months to December.
18 hours ago
As change in every aspect of life accelerates, marketing as a discipline is having to undergo seismic change. Most notably, marketers and their agencies are now having to work with ‘just-in-time' communication plans to keep up with accelerated consumer demands. But what exactly does this mean in practical terms?
Shireen Jaftha 18 hours ago
NAIROBI, Kenya - Mastercard has launched 2KUZE, a digital platform that connects smallholder farmers, agents, buyers and banks in East Africa. 2KUZE, which in Swahili means "Let's grow together", enables farmers to buy, sell and receive payments for agricultural goods via their feature phones. The platform brings the benefits and security of mobile commerce and payments to farmers in Kenya, Uganda and Tanzania.
19 hours ago
In 2007, Meles Zenawi (now late), Ethiopia's Prime Minister at the time, invited Pierre Castel, founder of French beverage giant Castel, to assess the opportunities for vineyards in the country.
20 hours ago
It has not been the most positive of times in Nigeria considering the current economic climate, but every now and then a story will pop up and lift the spirits of the country. Tomisin Ogunnubi from Lagos has provided such a story for her nation in Answers Africa.
21 hours ago
The digital age has seen the rise of many activities that used to require you to leave the house, but can now be done from the comfort of your couch. That of course includes many people's favourite thing to do, blow all our hard earned cash… Shopping.
1 day ago
EY announced the creation of borderless advisory services for their clients across Africa, India and the Middle East.
1 day ago
Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Chemory Gunko 1 day ago
Over 2016, social media continued to dominate the digital waves worldwide with new apps as well as information hungry audiences, who in South Africa, really started to switch onto mobile. As audiences grow tired of the curated social experience - bored with impeccable photos of everyone having a perfect life, or brands using social as an extension of their advertising "perfect world view" - we saw a move towards a greater desire for REALITY in social media.
Deseré Orrill 3 days ago