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[Biz Takeouts Podcast] 103: IMC conference sponsor, Everlytic, talk POPI and email marketing
[Biz Takeouts Podcast] 103: IMC conference sponsor, Everlytic, talk POPI and email marketing

On the last Biz Takeouts Marketing and Media Radio show, 24 July, host Warren Harding chatted toVera Robertson (@robertson_vera), Marketing Manager of Everlytic (@everlytic), the biggest sender of emails for the publishing industry in South Africa.

1 Sep 2014 13:08

WDC 2014 to host 'Designing Policies for a Developing Country'
WDC 2014 to host 'Designing Policies for a Developing Country'

The 'Make a Plan' WDC 2014 Design Policy Conference, taking place 17-18 October 2014 at the Cape Town Stadium, aims to develop a policy that guides and encourages design, not only in South Africa but on the entire African continent. Discussions on challenges and opportunities around policy in a developing context will also be held.

1 Sep 2014 11:34

UCT broadens access, across Africa - thousands more opportunities for postgraduate diplomas - GetSmarter
UCT broadens access, across Africa - thousands more opportunities for postgraduate diplomas

The University of Cape Town (UCT) has announced that it has launched a suite of online postgraduate diplomas, as part of a strategic initiative that will enable students across South Africa and the rest of the African continent to study with high-touch interactive support - anytime, anywhere.

Issued by GetSmarter 1 Sep 2014 11:20

Al Jazeera Media Network kicks off online Innovation Challenge
Al Jazeera Media Network kicks off online Innovation Challenge

The innovation and research group at Al Jazeera Media Network has kicked off a community initiative with its online Innovation Challenge. This is an open competition aiming to surface new ideas about storytelling in mobile and web applications.

1 Sep 2014 11:12

Delta State Nigeria to get new film hub
Delta State Nigeria to get new film hub

In an aim to promote Nigeria's entertainment industry, Governor of Delta State, Emmanuel Uduaghan, will be providing land for the construction of a film hub in the area.

1 Sep 2014 10:27

18th Poetry Africa International Festival in October
18th Poetry Africa International Festival in October

The Centre for Creative Arts (University of KwaZulu-Natal), with principal funding from the City of Durban and the Department of Arts and Culture invites Durban's creative and undiscovered poets to take part in the festival Prelude Poets programme as part of the 18th Poetry Africa International Festival, taking place from 13-18 October 2014.

1 Sep 2014 09:13

The way Foreword for content marketing
The way Foreword for content marketing

Content marketing has become a necessity within most marketing plans, the purpose being to help build a long-term relationship with your customer by creating, curating and distributing content that adds value to their lives, which in turn drives your business goals. Candice Claassen, content marketing specialist and founder of newly launched content marketing company, Foreword, explains why it's so important to have a good content marketing strategy in place and how it adds value to the traditional marketing mix, the steps to follow to get it right, and how to measure how well your strategy is working.

Issued by Foreword 1 Sep 2014 08:26

PricePadi.com launches in Nigeria today
PricePadi.com launches in Nigeria today

IT News Africa reports that Nigerian consumer internet company, Iconway, is launching PricePadi.com - an online shopping service which allows customers to search for and discover products from different sources in Nigeria - today, 1 September 2014.

1 Sep 2014 08:18

Joseph Neusu
Emotional branding - The love affair between consumers and brands

I recently carried out a survey of newspaper advertisements, and I was shocked to learn that the majority are solely based on unsentimental logic and product specifications that do very little to tap into the power of consumers' emotions.

By Joseph Neusu 29 Aug 2014 14:45

New laws to control social media on the cards
New laws to control social media on the cards

The Zimbabwean government is reportedly in the process of drafting new cyber laws to regulate the activities of social media, NewZimbabwe.com heard this week.

28 Aug 2014 14:05

The future of television is at DISCOP Africa
The future of television is at DISCOP Africa

The annual DISCOP Africa market has become an important annual pan-African industry gathering, bringing together the driving forces behind the continent's multiplatform television and digital content businesses.

28 Aug 2014 13:21

Video on demand is the rising African star
Video on demand is the rising African star

While studies have shown that TV is still the main channel for entertainment across all age groups, Africa's largest population group (15-24s), regard the internet as a provider of entertainment, much like TV, and this trend has undoubtedly spurred on the growth for video on demand (VOD).

By Lex van Wyk 28 Aug 2014 10:12

South Africa's Best Liked Ads - Millward Brown
South Africa's Best Liked Ads

Millward Brown announces South Africa's Best Liked Ads for Q1&2 2014. For over 30 years now, Millward Brown's Best Liked Ads list celebrates the country's favourite TV commercials. These are the ads that are most liked by the South African audience, whom the company believes to be the most important critics, as it they who ultimately choose to buy your brand or not.

Issued by Millward Brown 28 Aug 2014 09:15