Storytelling as an art form is ancient, part of what makes us human. As the world shifts to all things digital, our storytelling has adapted, but remains an effective tool for marketing and building brands. For tourism professionals, storytelling can be incorporated all the time as a means of reaching visitors and potential visitors. Here are some pointers for creating productive narratives:
Nicole Biondi 15 hours ago
Mobile applications, or apps as they are known, have fundamentally changed the way people interact with the world, connect and communicate. Many SMEs want to develop products, like apps, to differentiate themselves in the market.
Louise Marsland 20 hours ago
More people on the planet own mobile phones than toothbrushes. These levels of mobile technology adoption have created the ability for people that were previously "excluded" to be part and parcel of local and global business.
Musa Kalenga 20 hours ago
Ericsson released its latest Mobility Report this month, June 2016, and predicts that the Internet of Things (IoT) will outstrip mobile phones as the "largest category of connected devices" by 2018.
20 hours ago
In its latest Mobility Report (June 2016), Ericsson published a handy glossary, listing some of the key acronyms and terms used in mobile-speak today. Print and keep!
20 hours ago
The Ecobank Group has launched a new fully integrated consumer advertising campaign, 'Move On Up', centred on the bank's drive to ensure that consumers have world-class accessible and convenient digital banking solutions across Africa.
21 hours ago
With 13 laws amended in the past month to improve the ease of doing business in Zimbabwe, businessman Adam Molai has expressed optimism that the country is overcoming hurdles that hampered FDI and local business growth.
22 hours ago
The Uganda Police Force (UPF) should promptly, thoroughly, and transparently investigate a series of attacks on Ugandan non-governmental organisations, the media and human rights defenders, and hold suspects accountable, 31 Ugandan and international human rights groups said in a letter to the police inspector general.
1 day ago
Startups from 26 African countries applied to scale their startups to South Korea under the K-Startup Grand Challenge, which aims to attract foreign entrepreneurs to Korea and transform the country into an entrepreneurial hub.
Gabriella Mulligan 1 day ago
On Thursday, 23 June 2016, Biz Takeouts Marketing and Media Radio show host Warren Harding (@bizwazza) looked at 21C business solutions, a training and education company who will be piloting an eight week short course at Vega School in Cape Town from 2 July to 20 August 2016.
23 Jun 2016