Velocity Afrika is a dedicated division focused on the producing and directing of commercials within the African continent.
Focusing on the needs of a time poor and highly mobile generation, our goal is to deliver interactive and memorable communications for our clients which, delivered straight to the pocket, can be measured and which deliver fantastic and proven ROI.
There are a few trends to be aware of in 2013 which will help create opportunities within the advertising and marketing arena in South Africa. A number of these come from local and international intelligence.
By Johanna McDowell 29 Jan 2013 12:41
I believe this year will be a positive one for cinema in South Africa, with a variety of influential trends taking hold of the industry. Digitalisation, 3D, blockbusters, increased attendance and on-the-mark cinema campaigns are all sure to contribute to a successful year.
By Ryan Williams 29 Jan 2013 12:06
The world is more interdependent and interconnected than ever before. Technology is ensuring the free flow of ideas, information and energy; creative co-operation and influence; and is bringing change across the globe that is happening at an unprecedented and accelerated rate.
By Gisele Wertheim Aymes 25 Jan 2013 12:59
So here we are in 2013 - the Mayan trend predictions for 2012 having spectacularly failed to materialise, leaving some of us with hangovers and debt that we had secretly hoped would be wiped clean in a Mayan-flavoured apocalypse. Now is the time for us to look into our crystal balls, and see if we can get our predictions for media and advertising regulation a bit more spot-on than the poor Mayans did.
By Gail Schimmel 24 Jan 2013 12:05
A fistful of mobile companies have come and gone during 2012. The next generation of startups is ready to hit the mobile industry with a host of new services of which most will, at best, either slither into mediocrity or just plain fail due to a lack of funding and media agency support. Breaking new ground is not easy; breaking new media ground that translates into profit is even more difficult.
By Petros Kondos 23 Jan 2013 11:27
Context is king, but knowing what's around the next corner takes a little more than 20/20 vision. To find out what trends, innovations or environmental changes could affect your brand's future in 2013, here's some foresight.
By Oresti Patricios 22 Jan 2013 09:55
NEWSWATCH: According to a Mail & Guardian report, The New Age has claimed that the videos of the children used in FNB's "You Can Help" ad campaign were scripted and that the children were paid. In its turn, FNB has accused the New Age of 'lazy' reporting, reports Mail & Guardian
By Rod Baker 30 Jan 2013 07:56
So, First National Bank (FNB) received an incredible volume of publicity recently; trended on Twitter, dominated other social media conversations, headlined peak hour news, talk shows opened lines for debate and met with the ruling party due to the 'You Can Help' campaign. Honestly, what more can a brand possibly ask for?
By Rose Setshoge 30 Jan 2013 07:33
NEWSWATCH: An ANC delegation is to meet with FNB representatives today at 11am at Luthuli House to discuss First National Bank's 'You Can Help Campaign', reports IOL, which also reports that the Democratic Alliance wants a probe of state adspend in The New Age.
25 Jan 2013 06:34
NEWSWATCH: Mail & Guardian reports FNB has folded in the face of intense criticism from the ANC over a series of videos from the bank's 'You Can Help' campaign, and pulled the videos. Meanwhile, the DA's Helen Zille has pulled out of a New Age business breakfast after reports arose claiming that the events are funded with public money, reports iafrica.com.
By Rod Baker 22 Jan 2013 09:03
NEWSWATCH: 2012 saw news around Marikana, Zumaville, Julius Malema and the school textbook crisis, but the National Press Club decided rhino in South Africa was the 2012 Newsmaker of The Year - and that led to some strident criticism, reports Times Live.
By Rod Baker 21 Jan 2013 06:06
e.tv wishes to correct any impressions created by certain statements of the Department of Communications in the wake of the South Gauteng court decision on the matter of set-top-box (STB) control for DTT.
18 Jan 2013 06:22
The migration to digital broadcasting from analogue signal has suffered another major setback after yesterday's decision by the Department of Communications to appeal against last month's court decision in favour of e.tv.
16 Jan 2013 06:43
Here's my list of old 'new' language rules for 2013: things that have evolved over the last few years, things pro writers are using in certain contexts and things you will see more and more in today's writing, now that you know what to look for. [Please note: the listed items are to be used only in light of the mini-disclaimer at the bottom.]
By Tiffany Markman 15 Jan 2013 12:05
As crisis-hit Europe continues to impact economic growth, and projections for the local economy are trimmed, the battle for a share of consumer spend is getting increasingly fierce. Retailers will rely on technology to drive innovative discount models and integrated loyalty programmes by optimising the one device every consumer has access to already - even in-store - the mobile phone.
By Steve Cragg 15 Jan 2013 11:08
The following is a breakdown of social media marketing trends for 2013.This year I take a look at both external (the youth market) and internal (business marketing efforts) trends that I predict will play a crucial role in further cementing the role of social media marketing in the overall marketing strategies for most brands and businesses seeking to effectively engage the youth market through social media platforms.
By Bradley Maseko 15 Jan 2013 01:02
What an interesting dilemma it was for me moving into publishing almost three years ago. The glossy was HERO and digital was a very, very bad word indeed. But I was excited that, for first time, I could really get to grips with CONTENT. In advertising that's the missing, quintessential link. In order to understand where I am headed here, let me contextualise my thinking by way of illustrating a historical, time-stamped journey of sorts.
By Sue Disler 14 Jan 2013 14:44
Last year was certainly an economic roller-coaster ride. In 2013, marketers will need to look through the uncertainty and make some longer-term plans, as well as choices and decisions, on how they will steer their brands forward. So here are some of the decisions and choices to be made in 2013, in no particular order...
By Darren Woolley 14 Jan 2013 14:14
From the first TV campaign ever done, Avbob saw an increase in leads, just by incorporating Red Cherry's Interactive brands, namely Spot On and Wotz Up, within their TV campaigns.
Issued by Red Cherry Media 29 Jan 2013 11:12
The South African Council of Churches (SACC) is "critical" and "unsupportive" of TopTV's application to broadcast three porn channels.
29 Jan 2013 09:42
Journalists are encouraged to enter the seventh annual Taco Kuiper Award, which celebrates outstanding examples of investigative journalism published or broadcast by South African media.
29 Jan 2013 09:12
BalconyTV will be filming the best in South African music and delivering it to the world via YouTube from Randlords, a rooftop venue in Braamfontein. The relaunch of BalconyTV Johannesburg sees it join one of 40 cities of BalconyTV.com, a world-wide YouTube online music show that features bands and musicians from around the world performing on scenic balconies.
28 Jan 2013 09:55
The Broadcast Audience Research Council, India (BARC) has issued a global Request for Information (RFI) to seek understanding of the state-of-the-art in the area of television audience measurement research in particular and audience measurement research in more general terms.
Issued by Zee TV 22 Jan 2013 10:59
Late last week, FNB released its new brand campaign, featuring the voices of South African schoolchildren underscoring the concept of 'Help'. (video)
22 Jan 2013 06:08
The second episode of Limitless Youth TV series, sponsored by NYDA, will explore inspiring stories of triumph and perseverance by two young South Africans tomorrow, Sunday, 20 January 2013 on SABC1 from 1pm.
19 Jan 2013 14:05
The Eastern Cape film industry is currently being showcased in a thirteen-part series on BayTV (DStv channel 260), entitled Film@Bay, at 8pm on Saturdays, with repeat broadcasts at 10.30am on Sundays and 4pm on Mondays.
17 Jan 2013 10:37
King Price Insurance has recently launched a new ad campaign. The first advert and the series to follow track one man's desperate attempts to determine 'how they do it' - How is a company is able to offer the same insurance cover at the lowest price, with premiums that drop monthly? (video)
16 Jan 2013 06:17
The story of TopTV's chronic failure to capture the South African pay television market has its origins in the failure by the broadcasting regulator, ICASA, to open the subscription television market to competition. ICASA has failed dismally to enable the introduction of new pay-TV players to compete with the incumbent, the dominant MultiChoice, operating under the brand name DStv, which was launched in 1995, a decade after its parent pay-TV channel, M-Net, was launched in 1986.
By Avhasei Mukoma 11 Jan 2013 06:30
NEWSWATCH: Hlaudi Motsoeneng, acting chief operating officer of the debt-crippled SABC, has apparently issued an order that freelance staff be converted to fulltime employees, reports IOL. So, with his organisation already short of money, and by some reports, overstaffed, he plans to add to the wage bill?
10 Jan 2013 12:52
SABC2 will be holding auditions for Muvhango at Bassline, Newtown, Johannesburg on Saturday 12 January 2013 from 8am to 5pm. No previous acting experience is necessary, but great energy and personality is paramount.
10 Jan 2013 08:10
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