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Episode 124: The IMC Conference Durban

Date: 27 Feb 2015
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Episode 123: Is Design on the 2015 business agenda with Life is Awesome.

Date: 23 Feb 2015
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Episode 122: The show not to miss: World Wide Web Foundation

Date: 13 Feb 2015
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Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.

Big signing as Mokoena joins Draftfcb - FCB South Africa
Big signing as Mokoena joins Draftfcb

Alistair Mokoena, previously head of marketing at ABSA Retail & Business Bank, has joined Draftfcb Johannesburg as managing director. In addition to his role as managing director of the biggest agency in the Draftfcb group, he takes on responsibility for its retail arm, Swipe, and specialist agency, 1886.

Issued by FCB South Africa 2 Nov 2012 09:46

Marion Scher
Are press releases a thing of the past?

This is a question more and more people are asking me. What should we be looking at in this age of instant news and social media communication? Will tweets be the way to go?

By Marion Scher 2 Nov 2012 08:05

Rolf Akermann
Spot the strategy!

Is creativity clouding the issue...? When I studied at university and at IMM for a marketing manager course, etc it was always a task for students to define the target market and strategy that the brand was following of a particular campaign/commercial. At the risk of sounding like John Farquhar (whom I admire) I find creativity is clouding the issue.

By Rolf Akermann 2 Nov 2012 06:30

Banele Rewo
Five SA brands Charles Darwin would have loved

To add "innovation" in the company's mission and vision statement and not in the mind of the consumer should be a criminal offence. It is indisputable that there is an influx of new brands entering the market probably daily and new ideas are transforming the consumers in just as many days. Although this gives the consumer a universal view of the world, it is this global outlook that gives flat-footed brands a headache and innovative brands an edge. (video)

By Banele Rewo 2 Nov 2012 06:12

Marc Herson
Focus digital spend on feature phones

Brands wishing to reach the mass market in Africa are wasting their digital campaign spend if they fail to target feature phone users.

By Marc Herson 2 Nov 2012 05:39

Mark Schefermann
Digital phobia: The fear of new media

At the beginning of the year I attended a strategy workshop. One of the concepts we were taken through was the theory behind why people often don't like trying new things, specifically when it comes to marketing.

By Mark Schefermann 2 Nov 2012 05:20

Richard Mullins
South Africa needs to enter remarketing

Companies that want to position themselves to drive business value from digital marketing must start working towards mastering the discipline of remarketing or risk getting left behind by nimbler rivals.

By Richard Mullins 1 Nov 2012 06:36

Face yoga forms part of new campaign for KFC Milkybar Krusher
Face yoga forms part of new campaign for KFC Milkybar Krusher

On behalf of KFC Milkybar Krusher, Ogilvy & Mather Johannesburg has conceptualised 'Face Yoga' for a new campaign.

31 Oct 2012 07:30

Tony Sham
How to measure the success of a direct marketing campaign

In a world of fan bases, follows and likes, the rules and measurements of direct marketing have changed considerably.

By Tony Sham 31 Oct 2012 06:41

Doug Mayne
Primedia Lifestyle future proofing its malls

Current tight market conditions have forced the retail property marketing specialist to be more innovative than ever before to ensure a healthy return on investment for clients.

By Doug Mayne 31 Oct 2012 06:25

Abram Molelemane
What skills do entrepreneurs really need?

A great idea and the necessary resources to start a business are no guarantee of success. So many have had a sound idea and have executed it passionately and into the right market, but still found themselves as one of the nine out of ten small businesses that fail. What could have gone wrong?

By Abram Molelemane 31 Oct 2012 06:05

Ann Druce
Newsjacking: Hurricane Sandy vs Lance Armstrong

American marketers have drawn criticism for "newsjacking" Hurricane Sandy. American Apparel offered a 20% discount for 36 hours "in case you are bored during the storm" and Sears advertised on Twitter "Did Hurricane Sandy affect your city? Get your generators, air mattresses & more in one place". There are several other examples in a similar vein.

By Ann Druce 31 Oct 2012 05:32

Evolve paint campaign from human.kind
Evolve paint campaign from human.kind

The recent ad campaign for the new product line from Prominent Paints, Evolve, has been created by human.kind. The agency began by developing the product name, as the paint is 100% lead free, contains zero solvents, is 70% organic and has zero VOC (Volatile Organic Compounds), which normally are given off by new coatings and adhesives in the form of in the form of harmful gases.

30 Oct 2012 11:27

M&C Saatchi Sport & Entertainment launches in SA - M&C Saatchi Abel
M&C Saatchi Sport & Entertainment launches in SA

M&C Saatchi Sport & Entertainment, one of the top sports marketing companies in the United Kingdom for the past four out of five years, launches in South Africa.

Issued by M&C Saatchi Abel 27 Oct 2012 13:19

Mike Jones
Collective success lies in more holistic collaboration

Advances in technology, the increase in connectivity, social media and cloud-computing has enabled a quicker route to collaboration, but are companies taking a holistic enough approach to the concept of 'team' in terms of a more successful project outcome?

By Mike Jones 26 Oct 2012 07:05

Charlie Wannell
The case for tailor-made campaigns

Radio promotions are a lot more than buying a spot schedule on a local radio station. So what is the art of a tailor-made radio campaign?

By Charlie Wannell 26 Oct 2012 06:38

Alcohol advertising ban still a hot debate
Alcohol advertising ban still a hot debate

The advertising industry, civil society, academia and government, earlier this week, deliberated on the issue of banning alcohol advertising in a heated debate held in Johannesburg.

26 Oct 2012 05:33

Amy Johnson
Do you have the edge on the new Facebook EdgeRank update?

EdgeRank has become a household term for Facebook marketers, primarily because this algorithm determines which posts appear in the prime marketing real estate of users' news feeds. In much the same vein as Google search, Facebook is always looking to optimise and update its algorithm.

By Amy Johnson 25 Oct 2012 05:22

Deep consumer insight is the real competitive edge for your businesses and your brand - imagineNATION Alliance
Deep consumer insight is the real competitive edge for your businesses and your brand

Understanding our consumer is key not only to the way that we construct our offer, but also to the way we communicate this offer in the market. But what is the insight we are after? Consumers are notoriously bad at picking packaging or choosing a logo so how do we ensure that they are at the heart of our business and that we do get that competitive edge?

Issued by imagineNATION Alliance 24 Oct 2012 10:32

HMC Seswa lands Mineworkers Investment Trust
HMC Seswa lands Mineworkers Investment Trust

HMC Seswa Corporate Communications has been appointed to handle the marketing and communications of the Mineworkers Investment Trust (MIT). The National Union of Mineworkers established MIT in 1995, as a wealth-creating entity to assist retrenched workers and empower union members.

24 Oct 2012 09:56

Assegai Awards in mid-November
Assegai Awards in mid-November

The award ceremony for the 2012 Assegai Integrated Marketing Awards will be hosted at the Sax Arena in Centurion on Thursday 15 November 2012. Sponsored by the SA Post Office for the sixth consecutive year, this event acknowledges and recognises excellent work in the direct marketing space.

24 Oct 2012 09:32

Ingrid Louw
Written journalism still a strong value proposition for advertisers

Much has been reported lately about the state of the print media in South Africa, with particular reference to a lack of innovation among newspapers and magazines.

By Ingrid Louw 24 Oct 2012 08:59

New Caltex campaign emphasises local commitment
New Caltex campaign emphasises local commitment

For the first time in eight years, Caltex South Africa has shot and produced commercials locally to tell its South African story. Chevron South Africa, refiner and marketer of Caltex fuel and lubricants products, launched a brand campaign yesterday, Monday 22 October 2012.

23 Oct 2012 09:26

Karabelo Mokoena
The dawn of differentiation

With the resounding ringing of Ayoba being drowned out by a cacophony of other cries varying from IYOH, Fo Sho, The Real Makhoya, Yebo, Yizo and even Woo Ha, all in an attempt to connect with a new target market, one has to take a closer look at this changing advertising-scape with some much needed harsh objectivity. I've taken it upon myself to take on this rather daunting task as I have never been one to worry about 'stepping in it' because I have great cleaning tools and odour repellents.

By Karabelo Mokoena 23 Oct 2012 08:16

Zee Fakier
Mobile market increase prospects for brand interaction

Quite often South Africa does not fall in line with the rest of the world's trends. We habitually walk to the beat of our own drum. Often global stats do not reflect the South African market in the least. This leaves many marketers in the dark as to what the most effective way is to market a company.

By Zee Fakier 23 Oct 2012 06:36

Felix Baumgartner jump could yield over £100-million in exposure for Red Bull
Felix Baumgartner jump could yield over £100-million in exposure for Red Bull

Commenting on the recent space jump of Felix Baumgartner, Ilsa Grabe, business unit head at media agency Carat, says the stunt has been calculated to yield over £100-million in return on exposure for Red Bull.

22 Oct 2012 09:34

UP marketing research programme sponsored by GfK

GfK (Growth from Knowledge), the fourth largest marketing research company in the world with its head office in Nuremberg in Germany, is sponsoring a new programme in business and marketing research at the Faculty of Economic and Management Sciences at the University of Pretoria. GfK is represented in more than 100 countries worldwide.

19 Oct 2012 10:24

Targeting the youth with your digital marketing campaign - Digital Fire
Targeting the youth with your digital marketing campaign

Brands who wish to target youth need to launch campaigns that are fun, modern and dynamic. Digital marketing provides brands with the ideal mediums through which to connect with today's youth by targeting them in the space they spend the absolute majority of their time - immersed in online or mobile activities.

Issued by Digital Fire 19 Oct 2012 10:02

Dear Apostrophe (A Love Letter)
Dear Apostrophe (A Love Letter)

You and I have come a long way together. We began our collaboration some 25 years ago, when you'd regularly forgive my crayoned abuse of your good nature. Then, we became allies: just you and me, against the world, using permanent marker to 'correct' the punctuation on signs proclaiming Ladies Room.

By Tiffany Markman 19 Oct 2012 08:16

Australian/SA production alliance to produce intl documentaries
Australian/SA production alliance to produce intl documentaries

Okuhle Media, based in Cape Town, has entered into an agreement to co-develop and produce a range of content across the factual spectrum for the international market with Australian-based production company WTFN Entertainment, headquartered in Melbourne.

18 Oct 2012 10:08

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