Draftfcb (South Africa)

Big signing as Mokoena joins Draftfcb

[Issued by Draftfcb (South Africa)] Alistair Mokoena, previously head of marketing at ABSA Retail & Business Bank, has joined Draftfcb Johannesburg as managing director. In addition to his role as managing director of the biggest agency in the Draftfcb group, he takes on responsibility for its retail arm, Swipe, and specialist agency, 1886. 2 Nov 2012 09:46

Are press releases a thing of the past?

[Marion Scher] This is a question more and more people are asking me. What should we be looking at in this age of instant news and social media communication? Will tweets be the way to go? 2 Nov 2012 08:05

Spot the strategy!

[Rolf Akermann] Is creativity clouding the issue...? When I studied at university and at IMM for a marketing manager course, etc it was always a task for students to define the target market and strategy that the brand was following of a particular campaign/commercial. At the risk of sounding like John Farquhar (whom I admire) I find creativity is clouding the issue. 2 Nov 2012 06:30

Five SA brands Charles Darwin would have loved

[Banele Rewo] To add "innovation" in the company's mission and vision statement and not in the mind of the consumer should be a criminal offence. It is indisputable that there is an influx of new brands entering the market probably daily and new ideas are transforming the consumers in just as many days. Although this gives the consumer a universal view of the world, it is this global outlook that gives flat-footed brands a headache and innovative brands an edge. (video) 2 Nov 2012 06:12

Focus digital spend on feature phones

[Marc Herson] Brands wishing to reach the mass market in Africa are wasting their digital campaign spend if they fail to target feature phone users. 2 Nov 2012 05:39

Digital phobia: The fear of new media

[Mark Schefermann] At the beginning of the year I attended a strategy workshop. One of the concepts we were taken through was the theory behind why people often don't like trying new things, specifically when it comes to marketing. 2 Nov 2012 05:20

South Africa needs to enter remarketing

[Richard Mullins] Companies that want to position themselves to drive business value from digital marketing must start working towards mastering the discipline of remarketing or risk getting left behind by nimbler rivals. 1 Nov 2012 06:36

BrandsRock

BrandsRock goes for gold on PUMA Braamfontein flagship store launch

[Issued by BrandsRock] BrandsRock was recently briefed to manage pre-activations and host a Gold Rush-themed street party to celebrate the opening of the new PUMA store in Braamfontein, Johannesburg. 31 Oct 2012 11:13

Face yoga forms part of new campaign for KFC Milkybar Krusher

On behalf of KFC Milkybar Krusher, Ogilvy & Mather Johannesburg has conceptualised 'Face Yoga' for a new campaign. 31 Oct 2012 07:30

How to measure the success of a direct marketing campaign

[Tony Sham] In a world of fan bases, follows and likes, the rules and measurements of direct marketing have changed considerably. 31 Oct 2012 06:41

Primedia Lifestyle future proofing its malls

[Doug Mayne] Current tight market conditions have forced the retail property marketing specialist to be more innovative than ever before to ensure a healthy return on investment for clients. 31 Oct 2012 06:25

What skills do entrepreneurs really need?

[Abram Molelemane] A great idea and the necessary resources to start a business are no guarantee of success. So many have had a sound idea and have executed it passionately and into the right market, but still found themselves as one of the nine out of ten small businesses that fail. What could have gone wrong? 31 Oct 2012 06:05

Newsjacking: Hurricane Sandy vs Lance Armstrong

[Ann Druce] American marketers have drawn criticism for "newsjacking" Hurricane Sandy. American Apparel offered a 20% discount for 36 hours "in case you are bored during the storm" and Sears advertised on Twitter "Did Hurricane Sandy affect your city? Get your generators, air mattresses & more in one place". There are several other examples in a similar vein. 31 Oct 2012 05:32

Evolve paint campaign from human.kind

The recent ad campaign for the new product line from Prominent Paints, Evolve, has been created by human.kind. The agency began by developing the product name, as the paint is 100% lead free, contains zero solvents, is 70% organic and has zero VOC (Volatile Organic Compounds), which normally are given off by new coatings and adhesives in the form of in the form of harmful gases. 30 Oct 2012 11:27