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Episode 106: Spree partners with NEXT UK and Lauren Fleiser chats about Trutrepreneur

Date: 19 Sep 2014
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Episode 105: The 2014 DMASA Assegai - Integrated Marketing Awards

Date: 12 Sep 2014
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Episode 104: Mike Wronski, Fred Roed and Oresti Patricios

Date: 5 Sep 2014
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New Yaris TVC makes great deal of sense - FCB South Africa
New Yaris TVC makes great deal of sense

Despite an animated talking rocking horse and giant bullfrogs, the new Toyota Yaris television commercial makes a great deal of sense to those in the market for a hatchback.

Issued by FCB South Africa 12 Nov 2012 10:29

MACHINE creates Marmite magic with ingenious Halloween campaign - MACHINE
MACHINE creates Marmite magic with ingenious Halloween campaign

MACHINE recently launched this year's Marmite Halloween tactical campaign, 'Don't be afraid of the Dark', which encourages people to be brave and try the original dark stuff, because there really isn't anything to be afraid of.

Issued by MACHINE 12 Nov 2012 10:05

King opposed to JSE results publication rules

The doyen of global financial regulation‚ Prof Mervyn King‚ drove a spoke into the wheels of the JSE's efforts to scale down rules on the publication of listed companies' financial results.

By Evan Pickworth 9 Nov 2012 11:49

Kagiso and VenFin Media call off talks on assets

Kagiso Media Limited on Monday announced the cancellation by mutual consent of negotiations with VenFin Media Investments Proprietary Limited‚ a wholly owned subsidiary of Remgro Limited‚ for the acquisition of various marketing assets.

9 Nov 2012 11:29

Mitchum is Savanna's new dry friend forever
Mitchum is Savanna's new dry friend forever

Known for it's "dryness", Savanna was reportedly quite fascinated when antiperspirant brand Mitchum, claimed that it was "seriously dry too" in a recent radio ad. Savanna responded to Mitchum with its own radio ad.

8 Nov 2012 14:43

Expanding your brand across Africa
Expanding your brand across Africa

Many companies talk about expanding into Africa. It's the next obvious frontier. However, it would be wrong to assume that a week's visit to Nigeria for example, with a population of over 160 million and 350 ethnic groups with twelve languages, will give you a true understanding of how to operate your brand in that market.

By Nonye Mpho Omotola 8 Nov 2012 09:53

Is your direct marketing provider accredited?
Is your direct marketing provider accredited?

One of the biggest threats to the direct marketing industry is the apparent ease with which companies gain access to digital databases. While digital communication may appear to be one of the benefits of the information age, the use of unverified - or worse, illegal - databases carry enormous potential risk for brands that circumvent existing and pending legislation.

8 Nov 2012 06:44

Avast ye! The ABF's Crazy Golf Day sets sail

The ABF Vital Support Fund is hosting its much anticipated annual Crazy Golf Day on 27 November at the Kyalami Country Club. This year, batten down the hatches for "Pirates of the Golf Course - On Stranger Greens".

Issued by Advertising Benevolent Fund 7 Nov 2012 11:21

Daryn Smith
Leads, and when to drop 'em

One of the primary responsibilities of a business-to-business marketer is to generate leads; some do this through focused lead generation programs primarily through digital channels, while others take a more subtle approach through brand related marketing.

By Daryn Smith 7 Nov 2012 05:19

Supermarket advertising... Is price everything?

Pack and claim has degenerated to pack and price, a sort of jumbled catalogue paid for by suppliers. The worst of it is that the endless inserts that arrive with a thump in the local paper are largely neutralised by the opposition. The two main groups Pick n Pay and Shoprite/Checkers are producing such similar glossy inserts that if you look quickly, it is hard to tell whose insert you are seeing.

By Tony Wightman 6 Nov 2012 17:09

Neil Gow 'goes to play' with Toyota

Shot by the talented Juniper of Bioscope films, the latest Toyota 86 TV commercial features the new "drifter car" slip-sliding across tarmac in a succession of beautifully shot slomo's and speedramps, until it bursts through its own logo, enticing everyone to "Go Play".

Issued by Glasshouse Mobile Editing Solutions 6 Nov 2012 12:16

Moving forward...Sh-boom, sh-boom...Reg Lascaris - TBWA
Moving forward...Sh-boom, sh-boom...Reg Lascaris

Standard Bank's new 60-second brand ad 'Moving Forward' really does move you and ... sh-boom, sh-boom ...you can't help but sing along to the soundtrack of that 50s doo-wop classic, "Sh-Boom, Life Could Be a Dream" by The Crew Cuts, 1954.

Issued by TBWA 5 Nov 2012 10:25

Major activations characterise 4U Plett Rage
Major activations characterise 4U Plett Rage

Stretch Experiential Marketing will be conceptualising and executing some large activations at the 4U Plett Rage festival in Plettenberg Bay from 23 November to 8 December.

3 Nov 2012 12:16

Bookmarks 2012 - all the winners
Bookmarks 2012 - all the winners

The Bookmarks Awards has celebrated its fifth year of rewarding digital excellence, yesterday, 1 November 2012. The Awards, brought to the public by the Digital Media and Marketing Association (DMMA), is an initiative that recognises the companies and people in the digital industry who raise the bar from 'mediocre' to 'incredible'.

2 Nov 2012 13:16

Loeries top 10 brands, agencies
Loeries top 10 brands, agencies

The organisers say it has been a successful year for the Loeries, with the second largest number of entries received since 2008 - over 3,000 entry submissions from across Africa and the Middle East.

2 Nov 2012 11:34

Ireland/Davenport pocket eight awards at Promax

The PromaxBDA Africa conference, held at the Sandton Convention Centre recently, saw advertising agency Ireland/Davenport garner five gold and three silver awards on the night.

Issued by Ireland/Davenport 2 Nov 2012 10:46

Nicole Meyer chosen as 2012 Liqui-Fruit Girl
Nicole Meyer chosen as 2012 Liqui-Fruit Girl

The new face of Liqui-Fruit, 21-year old Capetonian, Nicole Meyer, launched earlier this week in the brand's latest TVC on e.tv and DStv.

2 Nov 2012 10:46

Six of the best for Brand inc Sport - Brand inc
Six of the best for Brand inc Sport

Sport specialist advertising agency, Brand inc Sport, has secured an incredible number of short listings for the Virgin Active Sport Industry Awards in 2013, including the prestigious sports agency of the Year.

Issued by Brand inc 2 Nov 2012 10:19

Abey Mokgwatsane
The four ways data changes business forever

If anything is about to transform the way marketing works, it's that four-letter word: data. Technological advancements that have made it possible for any brand and business to have authentic, meaningful relationships with consumers makes data all the more powerful and relevant.

By Abey Mokgwatsane 2 Nov 2012 10:00

Marion Scher
Are press releases a thing of the past?

This is a question more and more people are asking me. What should we be looking at in this age of instant news and social media communication? Will tweets be the way to go?

By Marion Scher 2 Nov 2012 08:05

Rolf Akermann
Spot the strategy!

Is creativity clouding the issue...? When I studied at university and at IMM for a marketing manager course, etc it was always a task for students to define the target market and strategy that the brand was following of a particular campaign/commercial. At the risk of sounding like John Farquhar (whom I admire) I find creativity is clouding the issue.

By Rolf Akermann 2 Nov 2012 06:30

Banele Rewo
Five SA brands Charles Darwin would have loved

To add "innovation" in the company's mission and vision statement and not in the mind of the consumer should be a criminal offence. It is indisputable that there is an influx of new brands entering the market probably daily and new ideas are transforming the consumers in just as many days. Although this gives the consumer a universal view of the world, it is this global outlook that gives flat-footed brands a headache and innovative brands an edge. (video)

By Banele Rewo 2 Nov 2012 06:12

Brandbar creates new Medihelp TV commercial

Having just three weeks from brief to flighting meant a new TV commercial relied a lot on teamwork between Medihelp and Brandbar. With production house, Studio Republic, rising to the challenge of shooting and editing nine scenes in a week, the end result met the creative objectives seamlessly.

Issued by Brandbar 1 Nov 2012 12:18

In-Stream delivering impressive results - Sizmek
In-Stream delivering impressive results

MediaMind's benchmarks reveal that users are 20 times more likely to click on In-Stream ads than standard banners. As marketers follow the light and join the swelling ranks of the digital revolution, quality of advertising is assuming a far greater degree of importance.

Issued by Sizmek 1 Nov 2012 12:05

[Biz Takeouts Lineup] 44: Live from The Bookmarks 2012
[Biz Takeouts Lineup] 44: Live from The Bookmarks 2012

Tonight's Biz Takeouts Marketing & Media radio show, will be broadcast live from Artscape in Cape Town to capture all The Bookmarks 2012 action. Tune in to this week's show, streamed live from 7pm-10pm via 2oceansVibe Radio. [twitterfall]

1 Nov 2012 09:37

Hilux heroine takes on Dakar Rally
Hilux heroine takes on Dakar Rally

The new Hilux advert, featuring the suburban miss who takes on a tougher personality when she uses her husband's Hilux to go shopping, has taken on a tougher role, as she takes it up a notch in the new TVC from Draftfcb Johannesburg.

1 Nov 2012 09:08

AMASA party a sell-out success - AMASA
AMASA party a sell-out success

For the first time in its party history, the Advertising Media Association of South Africa (AMASA) has celebrated a sell-out success of its annual event and its all thanks to members of the advertising, marketing and media community.

Issued by AMASA 1 Nov 2012 08:46

Face yoga forms part of new campaign for KFC Milkybar Krusher
Face yoga forms part of new campaign for KFC Milkybar Krusher

On behalf of KFC Milkybar Krusher, Ogilvy & Mather Johannesburg has conceptualised 'Face Yoga' for a new campaign.

31 Oct 2012 07:30

Doug Mayne
Primedia Lifestyle future proofing its malls

Current tight market conditions have forced the retail property marketing specialist to be more innovative than ever before to ensure a healthy return on investment for clients.

By Doug Mayne 31 Oct 2012 06:25

Ann Druce
Newsjacking: Hurricane Sandy vs Lance Armstrong

American marketers have drawn criticism for "newsjacking" Hurricane Sandy. American Apparel offered a 20% discount for 36 hours "in case you are bored during the storm" and Sears advertised on Twitter "Did Hurricane Sandy affect your city? Get your generators, air mattresses & more in one place". There are several other examples in a similar vein.

By Ann Druce 31 Oct 2012 05:32

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