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Bonnie Ramaila has extensive experience in marketing, advertising, PR, research, branding, and media and communications across government, public entities and the private sector. She is one of the few women marketing and communication specialists with solid and vast experience in these fields and across the three sectors. She currently works in The Presidency as a communications director in the Performance Monitoring and Evaluation unit. She writes in her personal capacity. Contact her at .
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Is CSI a farce or impactful?

Where is the difference if it's not sustainable and soon forgotten?

By Bonnie Ramaila 24 Nov 2014 10:15

Advertising industry must support local musicians

I am dreaming of a day when the music and the advertising industries would consistently work together like hand in glove. In the early 80s, most adverts' musical scores...

By Bonnie Ramaila 20 Aug 2014 06:52

Telephone, Twitter, telling-woman - which one is the fastest?

I remember my mother used to tell us anecdotes of her school years and said she used to have a teacher called "Meneer", who used to say, "Between a telephone, a telegram and a telling-woman, the fastest is a telling-woman."

By Bonnie Ramaila 25 Oct 2013 09:01

About that Ariel advert starring Noeleen...

The new Ariel washing powder TV advert starring Noeleen Maholwane-Sangqu has been bugging me...

By Bonnie Ramaila 14 Aug 2013 06:53

Is race still relevant in ads?

I think racial undertones and subtle nuances of racial segregation in TV adverts seems rife, and I find them more disturbing than thoughtful, especially when a TV advert shows one product communicating the same message, yet represented by two different racial groups.

By Bonnie Ramaila 19 Jun 2013 09:27

TV series sponsorship: Think out of the box

I have never understood why companies should have those closing and opening billboards before, during and after a TV programme, until I saw 1st for Women's sponsorship of the M-Net series, 'Revenge'.

By Bonnie Ramaila 8 May 2013 10:26

Where is PR?

During the December holidays I noticed, without any preoccupation, that many a brands have undergone facelifts or nip-and-tucks, if you like.

By Bonnie Ramaila 12 Feb 2013 09:50

Reality and life is not in black and white

I am not too sure why the latest Ola Cornetto - black and white ice cream TV advert is done in that cinematic grading. The ice cream is brown and white for crying out loud - what's this black and white all about? (video)

By Bonnie Ramaila 13 Nov 2012 06:04

The 'masterfully erred' TV commercial!

I'm always disturbed when watching a TV commercial and not get the message; this leaves me with a mixed bag of feelings.

By Bonnie Ramaila 27 Oct 2012 08:26

Lekker not to read a billboard!

As you drive along the N1 North or N14 towards Pretoria, there is a huge 94.2 Jacaranda Radio billboard of their recent campaign 'lekker to be here' - termed LTBH.

By Bonnie Ramaila 26 Jul 2012 13:34

SA fails to brand itself at IAAF World Championships

While watching the recent International Association of Athletics Federations (IAAF) World Championships (held in Daegu, South Korea) on TV, I critically observed that most athletes' T-shirts, especially those from Europe and Asia, proudly displayed the names of their countries with big, bold letters. However, I struggled to read our country's name on the shirts of Caster Semenya and Lucky Mohale, even when the cameras zoomed in on them.

By Bonnie Ramaila 7 Sep 2011 14:15

A clever print ad

I have this warm fuzzy feeling after seeing and reading through a very cleverly executed Virgin Mobile 'Stay Connected for Longer' print ad in the Sandton Chronicle of 24 August 2011, on page 27.

By Bonnie Ramaila 29 Aug 2011 12:11

Why do creatives copy and paste creative concepts?

In my advertising days I have been exposed to a considerable number of concepts: some were mundane, some not-so-bad and some never saw the light of day past the creative department. Lately, I have observed a handful of the same creative ideas on TV, which have been tweaked here and there to suit the 'concept', with the hope that the message or objective will be achieved. [video]

By Bonnie Ramaila 6 Jun 2011 10:56

Radio station ads lack cultural element

Recently, I stumbled across television adverts promoting two or three SABC radio stations and I must admit that I was impressed with the public broadcaster for moving with the times and keeping up with the changes in our social environment. But the first thing that crossed my mind was that although this was an interesting and different execution, to me, something important was lacking.

By Bonnie Ramaila 10 Mar 2011 12:06

PPC Cement ad has what it takes

It's not very often that I become impressed with TV adverts because I am too critical. But, I must say, for the first time in a very long time there is an advert that communicates the multiple intricacies of a brand and its products, its blueprint, objectives, uses, benefits, single-minded proposition, the mission and vision of the company and its product. And that is the PPC Cement ad. [video]

By Bonnie Ramaila 11 Feb 2011 12:50

Vodacom: we're not having it

It took me a while to make up my mind about Vodacom's 'Surf for Free' ads - it wasn't until I read a 'gossip and chart' report received via some SMS info service, to which my cellphone-geek daughter subscribed me. I don't normally pay attention to the gossip bit, but it turns out that I share the same sentiments as Sir Elton John, but regarding our ad industry lately. [video]

By Bonnie Ramaila 5 Nov 2010 13:54

Ads that give you déjà vu

I got a sense of déjà vu when I saw the Nedbank Savvy TV commercial after a few times. I started paging through the archives of my memory, and something said that this is not the first time Nedbank has introduced this type of a product. [video]

By Bonnie Ramaila 19 Oct 2010 13:39

Pity we can't have comparative advertising

It's a pity our advertising authority does not allow comparative advertising. I'm telling you, if this were a free advertising society, there would be murder on the dance floor. Not only would the big FMCG and corporate giants be competing and bragging, but also the little ones, too.

By Bonnie Ramaila 28 Sep 2010 12:37

Advertisers should support Bafana Bafana, not diss them

Having left advertising after seven years in the industry, I have become quite critical of the type of adverts I normally see on TV. So there I was, watching TV with my daughter in the evening, and along came an ad break which, I must say, has become very interesting to watch during this 2010 FIFA World Cup season.

By Bonnie Ramaila 7 Jun 2010 13:51

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