Bonnie Ramaila

Bonnie Ramaila is director of corporate communications at The Communications Firm (TCF), a PR and communications agency based in Bryanston, Johannesburg. Her core expertise is in branding, developing communication strategies, PR, media, advertising, marketing and communications. She writes in her personal capacity. Contact her at .
SA fails to brand itself at IAAF World Championships

[Bonnie Ramaila] While watching the recent International Association of Athletics Federations (IAAF) World Championships (held in Daegu, South Korea) on TV, I critically observed that most athletes' T-shirts, especially those from Europe and Asia, proudly displayed the names of their countries with big, bold letters. However, I struggled to read our country's name on the shirts of Caster Semenya and Lucky Mohale, even when the cameras zoomed in on them.

Posted 8 months ago | Like (2)
A clever print ad

[Bonnie Ramaila] I have this warm fuzzy feeling after seeing and reading through a very cleverly executed Virgin Mobile 'Stay Connected for Longer' print ad in the Sandton Chronicle of 24 August 2011, on page 27.

Posted 9 months ago | Like (1)
Why do creatives copy and paste creative concepts?

[Bonnie Ramaila] In my advertising days I have been exposed to a considerable number of concepts: some were mundane, some not-so-bad and some never saw the light of day past the creative department. Lately, I have observed a handful of the same creative ideas on TV, which have been tweaked here and there to suit the 'concept', with the hope that the message or objective will be achieved. [video]

Posted 12 months ago | Like
Radio station ads lack cultural element

[Bonnie Ramaila] Recently, I stumbled across television adverts promoting two or three SABC radio stations and I must admit that I was impressed with the public broadcaster for moving with the times and keeping up with the changes in our social environment. But the first thing that crossed my mind was that although this was an interesting and different execution, to me, something important was lacking.

Posted 1 year ago | Like
PPC Cement ad has what it takes

[Bonnie Ramaila] It's not very often that I become impressed with TV adverts because I am too critical. But, I must say, for the first time in a very long time there is an advert that communicates the multiple intricacies of a brand and its products, its blueprint, objectives, uses, benefits, single-minded proposition, the mission and vision of the company and its product. And that is the PPC Cement ad. [video]

Posted 1 year ago | Like
Vodacom: we're not having it

[Bonnie Ramaila] It took me a while to make up my mind about Vodacom's 'Surf for Free' ads - it wasn't until I read a 'gossip and chart' report received via some SMS info service, to which my cellphone-geek daughter subscribed me. I don't normally pay attention to the gossip bit, but it turns out that I share the same sentiments as Sir Elton John, but regarding our ad industry lately. [video]

Posted 1 year ago | Like
Ads that give you déjà vu

[Bonnie Ramaila] I got a sense of déjà vu when I saw the Nedbank Savvy TV commercial after a few times. I started paging through the archives of my memory, and something said that this is not the first time Nedbank has introduced this type of a product. [video]

Posted 1 year ago | Like
Pity we can't have comparative advertising

[Bonnie Ramaila] It's a pity our advertising authority does not allow comparative advertising. I'm telling you, if this were a free advertising society, there would be murder on the dance floor. Not only would the big FMCG and corporate giants be competing and bragging, but also the little ones, too.

Posted 1 year ago | Like
Advertisers should support Bafana Bafana, not diss them

[Bonnie Ramaila] Having left advertising after seven years in the industry, I have become quite critical of the type of adverts I normally see on TV. So there I was, watching TV with my daughter in the evening, and along came an ad break which, I must say, has become very interesting to watch during this 2010 FIFA World Cup season.

Posted 1 year ago | Like

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