I remember my mother used to tell us anecdotes of her school years and said she used to have a teacher called "Meneer", who used to say, "Between a telephone, a telegram and a telling-woman, the fastest is a telling-woman."
By Bonnie Ramaila 25 Oct 2013 09:01
I think racial undertones and subtle nuances of racial segregation in TV adverts seems rife, and I find them more disturbing than thoughtful, especially when a TV advert shows one product communicating the same message, yet represented by two different racial groups.
By Bonnie Ramaila 19 Jun 2013 09:27
While watching the recent International Association of Athletics Federations (IAAF) World Championships (held in Daegu, South Korea) on TV, I critically observed that most athletes' T-shirts, especially those from Europe and Asia, proudly displayed the names of their countries with big, bold letters. However, I struggled to read our country's name on the shirts of Caster Semenya and Lucky Mohale, even when the cameras zoomed in on them.
By Bonnie Ramaila 7 Sep 2011 14:15
In my advertising days I have been exposed to a considerable number of concepts: some were mundane, some not-so-bad and some never saw the light of day past the creative department. Lately, I have observed a handful of the same creative ideas on TV, which have been tweaked here and there to suit the 'concept', with the hope that the message or objective will be achieved. [video]
By Bonnie Ramaila 6 Jun 2011 10:56
Recently, I stumbled across television adverts promoting two or three SABC radio stations and I must admit that I was impressed with the public broadcaster for moving with the times and keeping up with the changes in our social environment. But the first thing that crossed my mind was that although this was an interesting and different execution, to me, something important was lacking.
By Bonnie Ramaila 10 Mar 2011 12:06
It's not very often that I become impressed with TV adverts because I am too critical. But, I must say, for the first time in a very long time there is an advert that communicates the multiple intricacies of a brand and its products, its blueprint, objectives, uses, benefits, single-minded proposition, the mission and vision of the company and its product. And that is the PPC Cement ad. [video]
By Bonnie Ramaila 11 Feb 2011 12:50
It took me a while to make up my mind about Vodacom's 'Surf for Free' ads - it wasn't until I read a 'gossip and chart' report received via some SMS info service, to which my cellphone-geek daughter subscribed me. I don't normally pay attention to the gossip bit, but it turns out that I share the same sentiments as Sir Elton John, but regarding our ad industry lately. [video]
By Bonnie Ramaila 5 Nov 2010 13:54
I got a sense of déjà vu when I saw the Nedbank Savvy TV commercial after a few times. I started paging through the archives of my memory, and something said that this is not the first time Nedbank has introduced this type of a product. [video]
By Bonnie Ramaila 19 Oct 2010 13:39
It's a pity our advertising authority does not allow comparative advertising. I'm telling you, if this were a free advertising society, there would be murder on the dance floor. Not only would the big FMCG and corporate giants be competing and bragging, but also the little ones, too.
By Bonnie Ramaila 28 Sep 2010 12:37
Having left advertising after seven years in the industry, I have become quite critical of the type of adverts I normally see on TV. So there I was, watching TV with my daughter in the evening, and along came an ad break which, I must say, has become very interesting to watch during this 2010 FIFA World Cup season.
By Bonnie Ramaila 7 Jun 2010 13:51