Kagiso and VenFin Media call off talks on assets

Kagiso Media Limited on Monday announced the cancellation by mutual consent of negotiations with VenFin Media Investments Proprietary Limited‚ a wholly owned subsidiary of Remgro Limited‚ for the acquisition of various marketing assets. 9 Nov 2012 11:29

Mitchum is Savanna's new dry friend forever

Known for it's "dryness", Savanna was reportedly quite fascinated when antiperspirant brand Mitchum, claimed that it was "seriously dry too" in a recent radio ad. Savanna responded to Mitchum with its own radio ad. 8 Nov 2012 14:43

Expanding your brand across Africa

[Nonye Mpho Omotola] Many companies talk about expanding into Africa. It's the next obvious frontier. However, it would be wrong to assume that a week's visit to Nigeria for example, with a population of over 160 million and 350 ethnic groups with twelve languages, will give you a true understanding of how to operate your brand in that market. 8 Nov 2012 09:53

Is your direct marketing provider accredited?

One of the biggest threats to the direct marketing industry is the apparent ease with which companies gain access to digital databases. While digital communication may appear to be one of the benefits of the information age, the use of unverified - or worse, illegal - databases carry enormous potential risk for brands that circumvent existing and pending legislation. 8 Nov 2012 06:44

Advertising Benevolent Fund

Avast ye! The ABF's Crazy Golf Day sets sail

[Issued by Advertising Benevolent Fund] The ABF Vital Support Fund is hosting its much anticipated annual Crazy Golf Day on 27 November at the Kyalami Country Club. This year, batten down the hatches for "Pirates of the Golf Course - On Stranger Greens". 7 Nov 2012 11:21

Leads, and when to drop 'em

[Daryn Smith] One of the primary responsibilities of a business-to-business marketer is to generate leads; some do this through focused lead generation programs primarily through digital channels, while others take a more subtle approach through brand related marketing. 7 Nov 2012 05:19

Supermarket advertising... Is price everything?

[Tony Wightman] Pack and claim has degenerated to pack and price, a sort of jumbled catalogue paid for by suppliers. The worst of it is that the endless inserts that arrive with a thump in the local paper are largely neutralised by the opposition. The two main groups Pick n Pay and Shoprite/Checkers are producing such similar glossy inserts that if you look quickly, it is hard to tell whose insert you are seeing. 6 Nov 2012 17:09

Glasshouse Mobile Editing Solutions

Neil Gow 'goes to play' with Toyota

[Issued by Glasshouse Mobile Editing Solutions] Shot by the talented Juniper of Bioscope films, the latest Toyota 86 TV commercial features the new "drifter car" slip-sliding across tarmac in a succession of beautifully shot slomo's and speedramps, until it bursts through its own logo, enticing everyone to "Go Play". 6 Nov 2012 12:16

TBWA\South Africa

Moving forward...Sh-boom, sh-boom...Reg Lascaris

[Issued by TBWA\South Africa] Standard Bank's new 60-second brand ad 'Moving Forward' really does move you and ... sh-boom, sh-boom ...you can't help but sing along to the soundtrack of that 50s doo-wop classic, "Sh-Boom, Life Could Be a Dream" by The Crew Cuts, 1954. 5 Nov 2012 10:25

Major activations characterise 4U Plett Rage

Stretch Experiential Marketing will be conceptualising and executing some large activations at the 4U Plett Rage festival in Plettenberg Bay from 23 November to 8 December. 3 Nov 2012 12:16

Bookmarks 2012 - all the winners

The Bookmarks Awards has celebrated its fifth year of rewarding digital excellence, yesterday, 1 November 2012. The Awards, brought to the public by the Digital Media and Marketing Association (DMMA), is an initiative that recognises the companies and people in the digital industry who raise the bar from 'mediocre' to 'incredible'. 2 Nov 2012 13:16

Loeries top 10 brands, agencies

The organisers say it has been a successful year for the Loeries, with the second largest number of entries received since 2008 - over 3,000 entry submissions from across Africa and the Middle East. 2 Nov 2012 11:34

Nicole Meyer chosen as 2012 Liqui-Fruit Girl

The new face of Liqui-Fruit, 21-year old Capetonian, Nicole Meyer, launched earlier this week in the brand's latest TVC on e.tv and DStv. 2 Nov 2012 10:46

Brand

Six of the best for Brand inc Sport

[Issued by Brand] Sport specialist advertising agency, Brand inc Sport, has secured an incredible number of short listings for the Virgin Active Sport Industry Awards in 2013, including the prestigious sports agency of the Year. 2 Nov 2012 10:19