If anything is about to transform the way marketing works, it's that four-letter word: data. Technological advancements that have made it possible for any brand and business to have authentic, meaningful relationships with consumers makes data all the more powerful and relevant.
By Abey Mokgwatsane 2 Nov 2012 10:00
Is creativity clouding the issue...? When I studied at university and at IMM for a marketing manager course, etc it was always a task for students to define the target market and strategy that the brand was following of a particular campaign/commercial. At the risk of sounding like John Farquhar (whom I admire) I find creativity is clouding the issue.
By Rolf Akermann 2 Nov 2012 06:30
To add "innovation" in the company's mission and vision statement and not in the mind of the consumer should be a criminal offence. It is indisputable that there is an influx of new brands entering the market probably daily and new ideas are transforming the consumers in just as many days. Although this gives the consumer a universal view of the world, it is this global outlook that gives flat-footed brands a headache and innovative brands an edge. (video)
By Banele Rewo 2 Nov 2012 06:12
Having just three weeks from brief to flighting meant a new TV commercial relied a lot on teamwork between Medihelp and Brandbar. With production house, Studio Republic, rising to the challenge of shooting and editing nine scenes in a week, the end result met the creative objectives seamlessly.
Issued by Brandbar 1 Nov 2012 12:18
MediaMind's benchmarks reveal that users are 20 times more likely to click on In-Stream ads than standard banners. As marketers follow the light and join the swelling ranks of the digital revolution, quality of advertising is assuming a far greater degree of importance.
Issued by Sizmek 1 Nov 2012 12:05
Tonight's Biz Takeouts Marketing & Media radio show, will be broadcast live from Artscape in Cape Town to capture all The Bookmarks 2012 action. Tune in to this week's show, streamed live from 7pm-10pm via 2oceansVibe Radio. [twitterfall]
1 Nov 2012 09:37
On behalf of KFC Milkybar Krusher, Ogilvy & Mather Johannesburg has conceptualised 'Face Yoga' for a new campaign.
31 Oct 2012 07:30
American marketers have drawn criticism for "newsjacking" Hurricane Sandy. American Apparel offered a 20% discount for 36 hours "in case you are bored during the storm" and Sears advertised on Twitter "Did Hurricane Sandy affect your city? Get your generators, air mattresses & more in one place". There are several other examples in a similar vein.
By Ann Druce 31 Oct 2012 05:32
The recent ad campaign for the new product line from Prominent Paints, Evolve, has been created by human.kind. The agency began by developing the product name, as the paint is 100% lead free, contains zero solvents, is 70% organic and has zero VOC (Volatile Organic Compounds), which normally are given off by new coatings and adhesives in the form of in the form of harmful gases.
30 Oct 2012 11:27
The Creative Circle Ad of the Month results for September 2012 have been announced, and chairperson for the advertising judging panel that month, Jonathan Beggs, has commented that, "it was a predictably quiet month after the Loeries rush, with not a huge amount of entries overall but there was some really enjoyable work."
30 Oct 2012 09:18
The Oliewenhuis Art Museum, in Bloemfontein, will host the final stage of the Loerie Awards Travelling Exhibition from today, 29 October to 2 November 2012.
29 Oct 2012 06:11
During one of our brainstorming sessions we discussed the topic of clients who don't see the value of the work that is done by agencies. The debate centred for some time on whether or not clients could in fact do what we do. What was missed in the debate is what is missed in any selling situation. That is: If you cannot show the value, then the client is not going to buy it and there is no getting away from this fact. However there is much merit in debating this point.
By Mike Taberner 27 Oct 2012 12:34
Mimi Nicklin has been appointed 34Group Strategic Director with a simple remit in mind. Build a world class strategic department with a focus on brilliantly simple consumer and shopper insights that change the way we interact with brands as well as the way we buy them.
Issued by 34 26 Oct 2012 09:18
Advances in technology, the increase in connectivity, social media and cloud-computing has enabled a quicker route to collaboration, but are companies taking a holistic enough approach to the concept of 'team' in terms of a more successful project outcome?
By Mike Jones 26 Oct 2012 07:05
The advertising industry, civil society, academia and government, earlier this week, deliberated on the issue of banning alcohol advertising in a heated debate held in Johannesburg.
26 Oct 2012 05:33
Fashion supermodel Alek Wek and Giant Films' director Ian Gabriel together focus on African originals in a new spot for Amarula. The celebrity fashion icon and humanitarian activist loved being in the African bush, working alongside the elephants who, together with Alek, played a central role on the shoot.
Issued by Giant Films 25 Oct 2012 08:40
Ads24's media neutral research survey, Path to Persuasion, revealed that newspapers are an effective media advertising format for the fast food category, alongside television, and at a lower cost.
24 Oct 2012 10:22
Much has been reported lately about the state of the print media in South Africa, with particular reference to a lack of innovation among newspapers and magazines.
By Ingrid Louw 24 Oct 2012 08:59
Biz Takeouts, Bizcommunity's marketing & media radio show, will be doing its first live outside broadcast on Thursday, 1 November 2012, at The Bookmarks 2012 awards ceremony in Cape Town. This non-profit initiative by the Digital Media & Marketing Association (DMMA) recognises and rewards those who have a made a significant contribution to the digital industry.
23 Oct 2012 12:39