Brand

Six of the best for Brand inc Sport

[Issued by Brand] Sport specialist advertising agency, Brand inc Sport, has secured an incredible number of short listings for the Virgin Active Sport Industry Awards in 2013, including the prestigious sports agency of the Year. 2 Nov 2012 10:19

The four ways data changes business forever

[Abey Mokgwatsane] If anything is about to transform the way marketing works, it's that four-letter word: data. Technological advancements that have made it possible for any brand and business to have authentic, meaningful relationships with consumers makes data all the more powerful and relevant. 2 Nov 2012 10:00

Are press releases a thing of the past?

[Marion Scher] This is a question more and more people are asking me. What should we be looking at in this age of instant news and social media communication? Will tweets be the way to go? 2 Nov 2012 08:05

Spot the strategy!

[Rolf Akermann] Is creativity clouding the issue...? When I studied at university and at IMM for a marketing manager course, etc it was always a task for students to define the target market and strategy that the brand was following of a particular campaign/commercial. At the risk of sounding like John Farquhar (whom I admire) I find creativity is clouding the issue. 2 Nov 2012 06:30

Five SA brands Charles Darwin would have loved

[Banele Rewo] To add "innovation" in the company's mission and vision statement and not in the mind of the consumer should be a criminal offence. It is indisputable that there is an influx of new brands entering the market probably daily and new ideas are transforming the consumers in just as many days. Although this gives the consumer a universal view of the world, it is this global outlook that gives flat-footed brands a headache and innovative brands an edge. (video) 2 Nov 2012 06:12

Brandbar

Brandbar creates new Medihelp TV commercial

[Issued by Brandbar] Having just three weeks from brief to flighting meant a new TV commercial relied a lot on teamwork between Medihelp and Brandbar. With production house, Studio Republic, rising to the challenge of shooting and editing nine scenes in a week, the end result met the creative objectives seamlessly. 1 Nov 2012 12:18

MediaMind

In-Stream delivering impressive results

[Issued by MediaMind] MediaMind's benchmarks reveal that users are 20 times more likely to click on In-Stream ads than standard banners. As marketers follow the light and join the swelling ranks of the digital revolution, quality of advertising is assuming a far greater degree of importance. 1 Nov 2012 12:05

[Biz Takeouts Lineup] 44: Live from The Bookmarks 2012

Tonight's Biz Takeouts Marketing & Media radio show, will be broadcast live from Artscape in Cape Town to capture all The Bookmarks 2012 action. Tune in to this week's show, streamed live from 7pm-10pm via 2oceansVibe Radio. [twitterfall] 1 Nov 2012 09:37

Hilux heroine takes on Dakar Rally

The new Hilux advert, featuring the suburban miss who takes on a tougher personality when she uses her husband's Hilux to go shopping, has taken on a tougher role, as she takes it up a notch in the new TVC from Draftfcb Johannesburg. 1 Nov 2012 09:08

AMASA

AMASA party a sell-out success

[Issued by AMASA] For the first time in its party history, the Advertising Media Association of South Africa (AMASA) has celebrated a sell-out success of its annual event and its all thanks to members of the advertising, marketing and media community. 1 Nov 2012 08:46

Face yoga forms part of new campaign for KFC Milkybar Krusher

On behalf of KFC Milkybar Krusher, Ogilvy & Mather Johannesburg has conceptualised 'Face Yoga' for a new campaign. 31 Oct 2012 07:30

Primedia Lifestyle future proofing its malls

[Doug Mayne] Current tight market conditions have forced the retail property marketing specialist to be more innovative than ever before to ensure a healthy return on investment for clients. 31 Oct 2012 06:25

Newsjacking: Hurricane Sandy vs Lance Armstrong

[Ann Druce] American marketers have drawn criticism for "newsjacking" Hurricane Sandy. American Apparel offered a 20% discount for 36 hours "in case you are bored during the storm" and Sears advertised on Twitter "Did Hurricane Sandy affect your city? Get your generators, air mattresses & more in one place". There are several other examples in a similar vein. 31 Oct 2012 05:32

Evolve paint campaign from human.kind

The recent ad campaign for the new product line from Prominent Paints, Evolve, has been created by human.kind. The agency began by developing the product name, as the paint is 100% lead free, contains zero solvents, is 70% organic and has zero VOC (Volatile Organic Compounds), which normally are given off by new coatings and adhesives in the form of in the form of harmful gases. 30 Oct 2012 11:27