Case Study: 5X Mutant Gum

SYDNEY, AUSTRALIA: Wrigley's 5 Gum partnered with the film release of X-men First Class to launch a new flavour and online game. 7 May 2012 12:37

NYF International TV & Film Awards announces 2012 winners at NAB

NEW YORK, US: The 55th New York Festivals International Television & Film Awards, announced this year's winning entries at the 2012 awards ceremony on Tuesday, 17 April at the annual NAB Show in Las Vegas. Geoffrey Mason, senior production specialist for ESPN, was awarded the NYF Television & Film Awards Lifetime Achievement Award. 19 Apr 2012 08:02

Cannes Lions: Creative Effectiveness, Design, Film, and PR Juries

CANNES, FRANCE: The Cannes Lions International Festival of Creativity, taking place from 17-23 June, has announced the members of a further four juries: Creative Effectiveness, Design, Film, and PR Lions. South Africa is represented on the Design jury (Shelley-Ann Atkinson, Grid Worldwide Branding & Design) and on the Film jury (Catherine Ireland, Amplified). 30 Mar 2012 07:54

Latest news on iPad availability

CUPERTINO, US: Apple has announced the new iPad, the third generation mobile device, will arrive at Apple's retail stores and the Apple Online Store (www.apple.com) on Friday, 16 March in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Singapore, Switzerland and the UK; along with Puerto Rico and the US Virgin Islands. 15 Mar 2012 10:40

Dubai Lynx: Over 2000 entries into 2012 awards

DUBAI, UAE: The 6th Dubai Lynx Awards, one of the premier awards celebrating creative excellence in MENA's advertising and communications industry, has received a total of 2037 entries from 17 countries. 5 Mar 2012 08:33

2012 Tabbie Awards open for nominations

CLEVELAND, US: The 2012 Tabbies call for entries is now available at the TABPI website, allowing all B2B magazine editors, publishers and art directors the opportunity to have their best work judged by their peers. Tabbies' partners include South Africa's SAFREA, and MPASA. [video] 26 Jan 2012 11:40

[2012 trends] Strategically solving the conundrums of marketing complexity

[Darren Woolley] The world is sitting in a now familiar state of uncertainty, with debit crisis, stagnant established markets and emerging growth markets and continued pressure to deliver increasing returns. In the face of this uncertainty and continuing increase in fragmentation and complexity, marketers will need to strategically develop more flexibly responses to deal with a range of conundrums. 18 Jan 2012 14:47

Aussies challenged to work, rest... and play

SYDNEY, AUSTRALIA: In Australia a situation exists where an increasingly health conscious society is increasingly inactive. According to an OECD report, one in two Australians is classed as overweight. This major health issue obviously poses a number of challenges for a calorie packed chocolate bar like Mars. 5 Dec 2011 08:21

South African on 2012 One Show 2012 judging panel

NEW YORK, US: More than 25 of advertising's most influential and respected professionals - including Ross Chowles, of Jupiter Drawing Room, Cape Town - have been selected to judge the One Show, claimed to be the premier international awards competition. 14 Nov 2011 07:57

2011 YoungGuns Award Party for SA?

NEW YORK, US: The awards party taking place in SA? Well, it could happen... The 2011 YoungGun of the Year organisers have announced that in 2011 the YoungGuns Award Party will be staged on the winner's home turf... 11 Nov 2011 06:45

Top online activities and ad networks in Australia

SYDNEY, AUSTRALIA: comScore, Inc, a leader in measuring the digital world, has released a report on the top Internet activities and ad networks in Australia from its comScore Media Metrix service. 20 Oct 2011 10:54

Record entries for Spikes Asia 2011: 19% increase

SINGAPORE: A total of 3647 entries from 17 countries will be competing at this year's Spikes Asia Festival, which kicks off this forthcoming Sunday in Singapore, an overall increase of 19% versus last year, with growth in most categories. 14 Sep 2011 07:29

May 2011 Australian online video rankings

SYDNEY, AUSTRALIA: comScore, Inc, a leader in measuring the digital world, today released a report on the online video market in Australia from its comScore Video Metrix service. 13 Jul 2011 09:52

Win a F1 sponsorship for your business

MELBOURNE, AUSTRALIA: As a global sponsor of the McLaren Mercedes F1 Team, Vodafone enjoys exposure to millions of passionate racing fans worldwide. However, as the Australian F1 prepared to take place in Melbourne in 2010, Vodafone wanted to localise the event to connect with Australians. 4 Jul 2011 13:36